UMW Toyota Motor has been having a good year so far, with sales headed upwards each month. And after 6 months, the cumulative volume for Toyota and Lexus vehicles delivered nationwide has reached 45,911 units. That’s an impressive 35% increase over the 34,111 units delivered during the same period in 2021.
Strong sales were evident almost every month, in spite of the supply issues that affect many car companies. June alone contributed 8,939 units (of which 69 units were of the Lexus brand), which was almost 1,500 units more than the May volume.
With the end of the sales tax exemption, UMWT is expecting some negative impact although it is not likely to last long. This is mitigated with some early signs of recovery on the global shortage of semiconductors and microchips in the second half of this year. This will enable production to ramp up and will allow the company to introduce further new models.
“Shifting gears into the second half of 2022, UMW Toyota Motor is focused on going the ‘ExtraMile’ to provide Toyota owners with the best ownership and after-sales experience by reimagining what ownership is about. Looking ahead, shifting consumer behaviour will likely place value on advanced automotive technologies and comprehensive security features supported by a host of value-added aftersales services,” said Ravindran K, President of UMW Toyota Motor.
“At UMW Toyota Motor, we offer owners not only the best technological advancement at their fingertips for a smoother and safer drive, we go the ExtraMile to enhance their ownership journey. Through financial and insurance packages, top-notch servicing and Toyota 24/7 roadside assist, we are confident in delivering an unforgettable journey from the starting line by taking great care of our customers from the moment they enter our doors,” he explained.
Toyota Veloz coming soon (Thai version shown).
New Veloz coming soon
The company is looking forward to launching the all-new Toyota Veloz which is a premium crossover model. The 7-seater was launched in Indonesia last November and has been well received. Depending on the market, the Veloz is considered as a new model line or as a successor to the Avanza. In Malaysia, UMWT says it will replace the Avanza and comes with the highest specification and advanced features.
The model will have a 1.5-litre DVVT engine and have an estimated price of RM95,000 (without insurance). Bookings are now accepted prior to the launch and from what we hear, there’s a lot of interest, especially with its promise of good fuel efficiency, safety and extensive list of features.
UMW Toyota Motor (UMWT) continues to maintain its position in the non-national category with 7,442 units of Toyota and Lexus vehicles sold in May. Added to the cumulative volume for the first 4 months, this brings the company’s total sales in 2022 to 36,972 units at the end of May.
With almost 37,000 units sold, the cumulative volume for the first 5 months of 2022 is 9% higher than for the same period in 2021 which was 34,026 units. This increase is despite the forecast that vehicle sales in Malaysia will be slow for the rest of the year due to shortage of completed vehicles.
While there was no issue of shortage of semiconductors last year to prevent carmakers from completing vehicles, this is the situation in 2022 is making it difficult to achieve higher outputs to meet demand.
The strong demand up till now has also been driven by the expectation that sales tax (or GST) will be resumed after the end of June 2022 (although there are now rumours that it could be extended again). This has persuaded many car-buyers to make their purchase before the end of June in order to enjoy the savings.
“As we rev up for the second half of this year, we at UMW Toyota are truly appreciative and emboldened by the support we have received from our customers. It has always been our policy to put our customers first and we are always ready to extend our assistance to the many Toyota fans as we journey out of these uncertain times. We are looking forward to continued confidence in our products and servicing capabilities, backed by our advanced automotive technology and comforted by the security features of all our products. Here’s to a more positive outlook forging ahead,” said Ravindran K, President of UMW Toyota Motor.
Continuing with the monthly promotions, UMWT has offers worth RM4,000 for those who want to become owners of the Yaris or Vios. There are also money-saving offers for other models in the form of cash rebates.
UMW Toyota has new models in the pipeline for the second half of the year so they are expecting a further increase in numbers.
The company is also looking forward to running the Toyota GAZOO Racing Festival on June 25/26 at the Sepang International Circuit. While the highlight of the event is the Vios Challenge one-make race, there are also other activities for all the family. Entry is free during the two days but the public should observe social distancing and wear facemasks to protect themselves as well as others around them. Click here to read more about the upcoming Toyota GAZOO Racing Festival.
Last year, UMW Toyota Motor (UMWT) started the year with the aim of regaining the top position in the non-national segment and it successfully achieved that objective. The momentum has continued into 2022 as the company held the top position in the first quarter of the year. Entering the second quarter, UMWT expects to push further ahead and has started off with deliveries of 6,946 vehicles (of which 78 units were from the Lexus brand).
Cumulative sales after the first 4 months of the year have reached 29,393 units (Toyota + Lexus), an increase of 11% compared to the volume over the same period in 2021.
With a more optimistic mood brought on by the lifting of many restrictions of the pandemic period, as well as the onset of the Hari Raya Aidilfitri festivities, many people were inclined to consider a new vehicle. In conjunction with the festive period, UMWT had its ‘Bersama Lebih Makna’ Raya promotion which offers benefits worth RM4,000 to those buying a new Vios or Yaris.
Both models, assembled locally as the fairly new second assembly plant in Selangor, have seen growing popularity as they are good value for money. The image of the Vios has also become sportier with the intensive promotion of the Vios Challenge one-make series over the past few years. Each round has been broadcast live, bringing the races right to homes around Malaysia and even outside the country.
Vios Challenge one-make series, in its fifth season this year, has added a sporty image to the popular sedan.
“It is heartening to note that we have transitioned well into the endemic phase, and we at UMW Toyota Motor are always encouraged by the support from our customers, especially during this busy Ramadan and Raya period. Even with the surprise announcement of Aidilfitri falling a day earlier than expected, all our service centres were fully prepared to assist our customers in their ‘balik kampung’ journey. We continue to be committed to leaving no one behind and offer value-for-money innovations, coupled with advanced technology and security features in all of our products,” said Ravindran K, President of UMW Toyota Motor.
‘Bersama Lebih Makna’ Raya
With Ramadan and Syawal being the prominent events of this month, UMWT presented a special film entitled ‘Kota Raya’ on various several social media platforms. Inspired by family ties and the importance of being together, the film focuses on the deep-rooted tradition of celebrating together, something which was greatly missed over the past two years due to travel restrictions.
Besides the film, UMWT also reached out to those less fortunate in a collaboration with Harian Metro through their ‘Titipan Kasih’ programme. With the aim of providing assistance to the underprivileged, this outreach by the company saw 50 children receive ‘baju raya’ worth RM150. Additionally, a ‘Kotak Rezeki’ consisting of groceries valued at RM100 was presented to 168 families. 50 children also received RM60 each as ‘duit raya’.
Volunteers from UMWT also carried out other outreach activities to assist the less fortunate during this recovery period and at the same time, establishing a relationship with the surrounding community.
“The focus of this activity was for us to share the festive celebration with the less fortunate, as it is more meaningful if we celebrate it together. Furthering our ‘Bersama Lebih Bermakna’ Raya, we wanted to reach out to all those underprivileged, especially the orphans, and single-parent families. We also wanted to inspire and instill a strong spirit of volunteerism, along with community service among our employees as a way to bring our brand closer to the community,” Mr. Ravindran said.
Toyota showrooms nationwide will also have ‘Toyota Raya Open House Weekender’ events on May 21/22. This event aims to reconnect with Toyota customers, both past, present and future, while celebrating Hari Raya together. At the events, there will also be special deals and promotions and those who take test-drives will receive gifts (while stocks last) in appreciation of their interest.
Visit www.toyota.com.my to know more about Toyota products and services and the locations of showrooms.
UMW Toyota Motor continues to post strong sales with the month of February having seen deliveries of 6,366 Toyota vehicles and 66 Lexus vehicles for a total of 6,432 units. As in January, the number was higher than for the same month in 2021, with a jump of 27% in total sales volume.
The company is optimistic about its 2022 performance being able to keep it in the top position of the non-national sector. It has already launched an updated Camry model which has a new engine and is counting on its hybrid electric vehicle technology in the Corolla Cross Hybrid to gain greater popularity among Malaysians.
Latest Camry 2.5V with the new Dynamic Force engine (above) and the hybrid powertrain in the Corolla Cross Hybrid (below).
For the month of March, there’s a special promotion for the Yaris and Vios models (E & G variants) which has value-added benefits worth RM4,000. Additionally, with all models (except the Hilux), there are still savings on sales tax which is expected until June 30, 2022. As both the Yaris and Vios are assembled locally, the exemption is 100% and the savings amount to more than RM2,000.
Besides new models planned for launch in later months, the company also continues to develop and grow its sales and aftersales network. Recently, it opened a new 2S outlet with Body & Paint services in Skudai, Johor to serve the growing number of customers in the southern state. The outlet is operated in partnership with Super Evergreen (Nusajaya) Sdn Bhd and joins UMW Toyota Motor’s extensive network of authorised facilities around the country.
A new Toyota dealership has opened in Johor to provide Body & Paint aftersales services, including accident repairs and painting.
“We truly appreciate the support our customers have given towards the Toyota brand and are optimistic about the continuous growth of the Malaysian automotive sector. As we continue to innovate and bring mobility products offering the absolute best technology and safety that enhances lifestyles, we trust that Malaysians will continue to choose Toyota as their preferred road companion,” said Ravindran K, President of UMW Toyota Motor.
While busy with sales, UMW Toyota Motor also carried out other activities last month. An initiative to give back to the community saw the contribution of RM140,000 to the National Cancer Society Malaysia which will help with the purchase of a new Digital Doppler Ultrasound Machine to provide better treatment to cancer patients.
The company also picked winners of the 15th Toyota Dream Car Art Contest who will travel to Japan and represent Malaysia in the World Contest. The contest, which has been running since 2004, draws entrants from many countries and invites them to show their idea of the future of mobility by drawing their dream car.
The Vios Challenge one-make series will have its fifth season with a total of 6 races during the year.
There’s also a full motorsports program planned for this year, starting with the first round of the Vios Challenge/TGR Festival on March 18 at the Sepang International Circuit. This will be the fifth season of the popular one-make series and will consist of a total of 6 races. Additionally, there will also be the online equivalent – the GR Velocity E-sports championship – also in its fifth season. It is billed as one of the most lucrative local online racing series in the country, attracting close to 1,000 participants with more than 1 million online spectators.
Toyota and Lexus sales in Malaysia mirrored the Total Industry Volume (TIV) of November, which is expected to be less than the October TIV. However, demand for the two brands distributed by UMW Toyota Motor remains strong and the difference was only 14 units compared to the total volume for October when the total number sold nationwide was 8,500 units.
The total sales volume for November is 8486 units consisted of 6,620 passenger cars and 1,866 commercial vehicles (including pick-ups). For the period from January to November 2021, total sales for the Toyota and Lexus brands have reached 63,105 units, 26% higher than the same period in 2020 when a total of 50,074 units had been sold.
Toyota Vios and Hilux bestsellers
Among the passenger car models, the Vios continued to be the bestselling Toyota model, accounting for 33% of sales, while the Hilux continued to be the bestselling pick-up truck in Malaysia, a position it has held since 2005.
Toyota’s bestselling models in Malaysia – the Vios and Hilux.
“The continued growth of the market is a sign that we are steadily progressing towards recovery. The New Normal means that some things have to be done differently and we have to be conscious of SOPs, and at Toyota, we have adapted our processes accordingly. Customers can visit our showrooms or send their vehicles to authorized service centres with peace of mind that they are protected health-wise,” said UMW Toyota Motor President, Ravindran K.
“During the final month of the year, we will have great deals and with our ‘Now Is The Time’ promotion, there are savings of up to RM5,500 on selected models. Additionally, the government’s exemption of sales tax is ongoing which means additional savings,” he said.
Countdown to hybrid launch
Preparations are being finalized for the launch of the first locally-assembled Toyota hybrid electric vehicle in the near future. This will be the new Toyota Corolla Cross Hybrid which is now undergoing pre-production activities at ASSB, UMW Toyota Motor’s assembly plant in Bukit Raja, Selangor.
“Since we opened for bookings for the new Corolla Cross Hybrid, response has been good and we are happy to see that many Malaysians are keen to switch to Hybrid Electric Vehicle Technology. Toyota has been producing hybrid electric vehicles since the late 1990s and has constantly improved and advanced the technology so Malaysians will benefit from this long experience,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
The ASSB plant in Bukit Raja, Selangor is now assembling the first Toyota hybrid model in Malaysia, alongside the Vios and Yaris.
“We are aware that many customers are eager to receive their Corolla Cross Hybrid and we ask for your patience. There are many quality processes which ASSB must complete to ensure that the cars delivered are of the highest standard in every respect. And I would also add that once the car is delivered, the new owners will also be assured of an ownership experience of the highest standard,” Mr. Takeyama added.
The new Corolla Cross Hybrid has an estimated price starting from RM137,000 (without insurance) and comes with a 5-year/unlimited mileage factory warranty. Additionally, for peace of mind, there is a separate 8-year/unlimited mileage warranty covering the hybrid battery pack, inverter and Power Management Control Unit. Customers can also extend their warranty for a further 2 years to make it a total of 10 years, the first such warranty in the local industry.
The COVID-19 pandemic has had a big impact not only on people (many of whom lost loved ones) but also on businesses. Apart from reduced business due to restricted movements, forced suspension of activities also made things worse. But now things seem to be heading towards some normalcy and as life gradually returns to normal, businesses are seeing a steady improvement in sales.
In the auto sector, which was allowed to resume operations from the second half of August, the number of new vehicles produced, sold and delivered also rose significantly in September, the first full month of operations.
UMW Toyota Motor (UMWT) reports a total sales volume of 8,033 vehicles, an increase of 5,509 units over the August volume. This was made up of 7,931 Toyota vehicles and 102 Lexus vehicles. The volume was also 43% higher than for the same month in 2020 when 5,605 vehicles were sold.
On a cumulative basis, year-to-date sales of Toyota and Lexus vehicles in Malaysia reached 43,594 units at the end of September. In the same 9-month period in 2020, the total volume reached only 25,978 units, an indication of the severity of the first Movement Control Order (MCO) during the second half of 2020.
“We are certainly pleased to see the market steadily moving towards normalcy as the past few months have been challenging for us. Our showrooms have been open and receiving many customers daily, and bookings for the latest models have been increasing. As a result, our total sales in September for Toyota and Lexus vehicles was a phenomenal 223% greater than the August volume,” said President of UMW Toyota Motor, Ravindran. K.
All SOPs followed
Mr. Ravindran said that even before the lockdown was lifted, all facilities had been sanitized and ready for visitors in accordance with the Standard Operating Procedures (SOPs) specified by the Ministry of Health. The SOPs are now strictly observed at all outlets and a company-wide program was undertaken to ensure that the entire workforce is fully vaccinated.
“I would like to assure our customers that they will be safe and protected when they visit our showrooms or service centres but at the same time, we remind them that they need to comply with the SOPs. This means having temperature scans and registering their visit using the MySejahtera app, as well as using hand sanitizers and facemasks at all times,” he said.
‘Visit & Win’ promotion
To welcome visitors back to Toyota showrooms nationwide, UMWT is having a ‘Visit & Win’ promotion with a total of RM30,000 worth of prizes to be won. You do not have to buy anything at all; all you need to do is visit any authorised Toyota showroom, take a picture and then upload it to social media (eg Facebook or Instagram) with a caption. Once it is posted, let UMWT know what the URL is so that it can be viewed and judged.
There are 38 prizes to be won, with the Grand Prize being an iPhone 12 (64GB); 2 second prizes of Samsung 55-inch 4K LED TV; and 2 third prizes of Dyson Supersonic Hair Dryer Iron. Consolation Prizes are TT Racing Maxx Gaming Chairs, Bose Quiet Comfort 35 Wireless Headphones, Kingston HyperX Gaming Keyboard, Philips Portable Car Air Sanitizer, and customized Touch’nGo cards with RM100 pre-loaded. Additionally, everyone visits the showroom will receive a free Safety Kit (which stocks last).
Those who plan to buy a new Toyota vehicle can enjoy low instalments with Toyota EZ Beli. If they are government employees, UMWT has the Jom Drive program (in collaboration with Toyota Capital Malaysia) with special benefits and a selection of financial plans. Applications (with supporting documents) will be hassle-free and processed speedily so that they can enjoy their new Toyota within a short time.
Loyal customers not forgotten
“Our loyal customers who have supported the brand for more than 5 decades are also not forgotten. We now have the new Toyota Loyal-T program with better service and bigger rewards,” Mr. Ravindran added. “The program makes use of the Toyota Drive mobile app for convenience and ease of communicating with UMWT.”
With business activities now normalizing, UMWT has been busy preparing for an exciting future when Hybrid Electric Technology is introduced with Toyota models assembled locally. These new models will have more efficient powertrains with less emissions and quieter running.
Locally-assembled hybrid models coming soon.
“Toyota Hybrid Electric Vehicles (HEVs) are at their most advanced today, and are the immediate and economical solution for mass market production and sale in terms of reduced CO2 emissions, practical usage, and price acceptance by customers. We are absolutely positive that the HEV is the most accessible and realistic choice for Malaysian customers in terms of practicality and infrastructure, with an enormous potential in Malaysia,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
Vaccination does not make you immune to COVID-19 infection. You can still get infected and not show symptoms but you could spread the coronavirus to others. Do not stop taking protective measures such as wearing a facemask, washing hands frequently and social distancing.
UMW Toyota Motor (UMWT) reported that it started off the second quarter of 2021 with strong sales of 9,280 vehicle for the Toyota and Lexus brands, a 12.7% increase over the number of vehicles delivered in March. The rising sales volume was largely driven by restored consumer purchasing confidence, with growing demand for the appealing new models such as the Corolla Cross and Harrier.
Furthermore, with the PENJANA sales tax exemption set to expire at the end of June this year, many are also not wasting the chance to save money.
Measures helping restore confidence
“The COVID-19 pandemic has resulted in an extremely challenging year for both manufacturers and consumers, but measures put in place by the Government has successfully restored and strengthened consumer purchasing power,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
He also attributed the growth in sales to the timely introduction of numerous new models that have been able to firmly establish new benchmarks in the various vehicle segments by enhanced technological and safety features, styling and driving dynamics.
Latest Corolla Cross and Harrier (below) helped boost sales in April.
Network expansion continues
Although business may seem slow for now due to the pandemic, UMWT is not sitting still and preparing for the future with continued commitment for expansion and the enhancement of its sales and aftersales service network. It has opened a new 2S Sales and Service Centre in Cheras (PDC Automobile) and two new 3S Sales, Service and Spare Parts Centres in Johor Bahru and Terengganu.
New Toyota 3S dealership in Kemaman, Terengganu.
“Additionally, we have also been paying close attention to customers’ inclinations for online connections as indicated by strong digital preferences and gains that we have received through online enquiries and bookings. We will continue our assertive pursuit on digitally-led avenues and serve our customers better on all platforms, moving forward,” said Ravindran K., President of UMW Toyota Motor.
Hari Raya Aidilfitri promotions
With the Hari Raya Aidilfitri festive period underway, UMWT has a Countless Rewards promotion which offers customers will continue savings that can be enhanced with Toyota Service Savers that lower maintenance cost for their vehicles. New car buyers can also opt to benefit from lower instalments (depending on model) with UMWT’s EZ Beli financing scheme.
Mr. Ravindran added that UMWT’s annual Hari Raya Festive Film titled ‘Umi Pembaris’ will be released this week. “It honours timeless lessons on family values, culture and tradition that we keep ever so closely to our hearts even in this age of change, transformation and modernization,” he said.
For more information on Toyota models available in Malaysia and the locations of showrooms nationwide, visit www.toyota.com.my.
