Lifestyle Pick-Up Trucks Archives

FRIDAY FEATURE: The Allure Of The Ford Ranger 4×4

Trucks. 4x4s. Pick-up Trucks. Call them what you will, but a couple of decades ago they didn’t exist… well not on the highways anyway. Since Mercedes-Benz likes to call itself “the inventor of the automobile” I guess it’s only apt to call Ford Malaysia “the inventor of the lifestyle pick-up truck”… no, really.

You see, not so very long ago in the early 90s, Ford Malaysia‘s (then known as AMIM Ford) passenger car sales were suffering, with only the outdated Laser and Telstar being sold, and I use that word ‘sold’ very loosely. So what did they do? In a masterstroke of genius, because their cars weren’t selling very well in their given segments, AMIM Ford decided to create a whole new market segment. And ‘lo and behold, the ‘lifestyle’ pick-up truck was born.

I owned the very first of those trucks, it was called the Ford Courier. It was a naturally-aspirated 2.5L diesel, and if memory serves, the model survived one update (Courier Splash – yellow) and was replaced by the turbocharged Ranger, which henceforth became one of the market leaders in the lifestyle pick-up truck segment, despite just about every other carmaker jumping on the truck-bandwagon, or rather cargo-bed, and introducing their own trucks.

The Ford Ranger 4×4 has evolved over the years, and while still staying true to its “Built Ford Tough” credo, it’s also become – for better or worse (see video below) – a lot more ‘liveable’ and domesticated. It’s like capturing a wild animal and eventually taming it enough to become a house pet. Never forget though, that behind that docile exterior, an untamed beast still lurks…

One of those beasts of course is the new Ford Ranger Raptor, which you can read more about and see videos of here, as well as one of the 4 new Rangers that were recently launched, this Ranger XLT Limited+. Boasting a first-in-class 10-speed automatic transmission, yes, TEN speeds, the new Ranger XLT+ is powered by a new 2.0-litre Bi-Turbo diesel engine that churns out 213Ps and whopping 500Nm of torque.

It also has an array of other FIC attributes including AEB or Autonomous Emergency Braking & Front Collision Alert, Lane-Departure Warning, Semi-Automatic Parallel Parking, Adaptive Cruise Control and an Easy-Lift Tailgate. Anyone who’s ever owned a truck will know just how heavy that rear tailgate (above) is.

The new Rangers, finally with hydraulic bonnet struts (above), have definitely moved the goalposts insofar as the lifestyle pick-up truck market is concerned, not only are they still very much “Built Ford Tough” but they now also offer an incredible level of refinement unheard of in Rangers of yore.

Want to know more about the new Ford Rangers? Click this link.

Ford Ranger Limited XLT+ 4×4 Photo Gallery…

BONUS! Why I love the older Ford Ranger 3.2 Wildtrak…

“No replacement for displacement”… we’ve often heard this adage, but does it apply to trucks? Here’s an older model with 3,200cc of brute force, and here’s what I think of it!

SPECIAL: New Ford Ranger Built For Every Lifestyle From Off-roading, City Life & Beyond

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced that the new Ford Ranger is scheduled for launch in Malaysia at the end of this month. The line-up will consist of the Ranger XL, XLT, Wildtrak, and the much anticipated Ranger Raptor (below). For the first time, SDAC will also be introducing the Ranger XLT+ variant to the Malaysia market.

With its ‘Built Ford Tough’ credentials and a range of variants in the upcoming line-up, there is now a Ford Ranger to suit every customer’s needs and lifestyle. The New Ranger is packed with Ford’ latest innovations and is born ready to take on the world with many first and only in-class features, the likes of which has never been introduced in pickup trucks before.

Long gone are the days when pickups were designed and built only to tackle muddy tracks and tough terrains. As technology evolves and consumer preferences change, the Ranger DNA was altered, building it to be more versatile, luxurious and less utilitarian. Features have been added for the Ranger to take on the concrete jungle. Customers now have the option of owning not just an adventure or commercial-ready truck, but also a lifestyle and family vehicle.

In Malaysia, there is a growing number of Ranger vehicles on the road purchased for lifestyle reasons, thanks to its suite of smart technologies, which is further complemented by a stylish and well-sculpted car-like interior. Ford’s best-selling nameplate in Malaysia was refined inside out without compromising on safety and off-road capabilities, making the Ranger smarter, tougher and more powerful.

For more information on the New Ford Ranger or to register your interest for updated details, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot available in three languages – English, Bahasa Malaysia and Simplified Chinese.

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