Mercedes-Benz has introduced the latest-generation E-Class Long Wheelbase (LWB) in China, delivering increased legroom and enhanced luxury in this popular premium sedan. The 2024 E-Class LWB will be available for purchase in China in the coming months and is scheduled to join the Mercedes-Benz India lineup in late 2024.
The 2024 Mercedes-Benz E-Class LWB measures 5,092mm in length, 1,880mm in width, and 1,493mm in height, with a generous wheelbase of 3,094mm. It is 18mm longer and 20mm wider than its predecessor, with the most significant portion of the 18mm length increase attributable to the 15mm larger wheelbase.
The LWB body type, similar to the one unveiled in China, will also be made available to the Indian market, as it was with the previous-generation E-Class LWB. The extended wheelbase enhances rear legroom and knee space, while the cabin retains the same interior design and equipment as the standard model.
It also features air suspension and a rear-wheel steering system capable of turning the rear wheels up to 4.5 degrees.
Inside, the E-Class LWB closely mirrors the regular E-Class. The car showcased in China is offered in various configurations, each with unique feature sets, including power-reclining rear seats with an ottoman function. Some configurations come equipped with the “Superscreen,” a standard feature.
The Mercedes Superscreen configuration combines three integrated displays behind a single glass panel on the dashboard. The driver is presented with instrumentation on a 12.2-inch screen, while a 14.4-inch central infotainment display serves as the primary unit. A third screen is visible to the front passenger.
The Mercedes-Benz E-Class L is reported to be available with a 4-cylinder powertrain in two variations: the E270L with 201hp and the more potent E300L with 255hp. The lineup is expected to expand with additional options in the future.
Sales of the Mercedes-Benz E-Class LWB are set to commence in China in the coming months. Closer to home, Mercedes-Benz Malaysia has just unveiled the all-new Mercedes-Benz EQS SUV, which is the latest addition to Mercedes-Benz Malaysia’s luxury all-electric EQ portfolio.
Let’s not forget that BMW Malaysia took the leap and introduced the G28 BMW 330Li M Sport for the Malaysian market. Would Mercedes-Benz Malaysia take a card out of BMW’s strategy and offer something similar in Malaysia?
Long wheelbase (LWB) sedans are not new but in earlier years, they were largely limited production cars, often extended by third parties (not the carmakers themselves). Generally, LWB cars were in the uppermost segment of the market as they were seen to confer more ‘status’. It was only in the 1980s that carmakers began to consider LWB variants as part of the range for a model.
BMW was one of the carmakers that saw a growing market for LWB sedans and E32 7-Series (1986 – 1994), it offered a factory-engineered and built LWB variant for the first time. However, this variant was intended for customers in the Middle East and Asia, where the owner typically sat behind and was driven around by a chauffeur. In Europe, even flagship models like the 7-Series were often driven by owners themselves who didn’t need the extra length or space for what was already a large sedan.
As economies grew, especially in China, demand for LWB models increased with more and more customers willing to pay extra for the additional status. With China being such a huge market, manufacturers like BMW were willing to special engineer variants for just that market as there was enough volume to justify the development costs. Often, when the LWB models were launched, the company would say that it was only meant for China.
Assembled in Malaysia
As distributors in other markets began to get more requests, BMW has changed the policy and sees enough volume to make LWB variants a part of the range for some models. This includes the 3-Series and now this has come to Malaysia in the form of the 330Li M Sport. And it is not imported from Germany (or China) as a CBU product either; it is assembled locally at the BMW facility in Kedah. Local assembly enables the price to start from RM277,164.22 (excluding insurance) with full exemption of sales tax until the end of the year.
Proportions maintained
In developing the LWB version, the designers have maintained appealing proportions even while extending the wheelbase by 110 mm compared to the standard version. This allows the overall body length to increase to 4819 mm which is also 110 mm longer than the standard body. The increase provides an extra 42 mm of legroom for the rear passengers.
The kidney grille of the 330Li M Sport is suitably sized for the car, with black struts distinctively framed in chrome. Flanking the grilles are Adaptive LED Headlights which will vary their intensity automatically depending on traffic conditions at night.
Besides the BMW Individual High-Gloss Shadow Line, the exterior features M Aerodynamics and M Sport Packages, 18-inch M light alloy wheels in Double-Spoke style 848 M bicolour with mixed tyres and run-flat tyres, double-sided exhaust tailpipe finishers with a trapezoidal design in the rear, as well as the panorama glass roof, and welcome lighting on both sides.
258 ps TwinPower Turbo engine
Although there is added weight with the longer bodyshell and chassis, the 4-cylinder 2-litre TwinPower Turbo petrol engine should still be able to maintain the same level of performance as it has an output of 258 ps/400 Nm. Accelerating through the gears of the Steptronic Sport transmission, the 100 km/h mark should be passed within a claimed 6.2 seconds. Fuel consumption is claimed to be around 13.5 kms/litre.
The LWB variant of the 7th generation 3-Series has the same suspension set-up (double wishbones/multi-link) as the standard wheelbase version. But it was not just a matter of lengthening components alone; the driving dynamics also had to be considered and suspension tuning revised to ensure a similar level of performance even with the additional weight and length.
Inside the 330iL
As for the interior, the 330iL M Sport gets interior trim finishers in Aluminium Tetragon with highlight trim finishers in Pearl Chrome around the cabin. The driver has an M leather steering wheel and M-specific foot pedals, with electric adjustment for the seat to easily get the right driving position. The Comfort Access System makes getting in and out easy. Boot space is 480 litres, improved with the storage compartment package that offers more stowage possibilities.
The infotainment, navigation and driver display systems are managed by the latest BMW Operating System 7.0. The BMW Live Cockpit Professional has a fully digital 12.3-inch instrument panel while the Navigation System Professional has a 10.25-inch touchscreen.
A new app for interaction
Owners can now have greater digital interaction with their car via the new My BMW App. This app provides easy access to a wide range of remote services, on-the-go navigation, and e-mobility features. Intended to replace the BMW Connected App after this month, it is available for free download to smartphones from the respective Android and iPhone stores.
The new 330Li M Sport is available for purchase from today but for now, visits to showrooms are still not permitted under the FMCO. However, those who wish to start the purchase process can do so by making a booking at the BMW Shop Online.
Before developing the new Ghost, Rolls-Royce Motor Cars consulted its customers extensively to ensure that they would provide exactly the sort of limousine the new generation of buyers expect and would want to own. One of the expectations was for a chauffeur-driven ‘business tool’ during the week to be able to transform into a serenely comfortable and dynamic self-driven saloon for the weekend.
The new Ghost Extended is the answer, offering enhanced rear seating space with no compromise to driving dynamics. It is 170 mm longer than the standard Ghost and the wheelbase has been stretched by the same length to 3465 mm. All the extra space available goes to the rear to create more legroom than any 4-seat sedan.
Engineered, not cut
Unlike some other limousines which gain their extra length by a crude cutting and welding approach (usually done by independent customisation companies), the Ghost Extended’s bodywork is originally engineered as an extended model. Beam-melted metal components are welded to the body-in-white, while parts made by multi-jet fusion and selective laser sintering are individually fitted.
Customer centricity has informed every step of the development process, which led to the Ghost’s minimalist design. The designers worked to cloak the extra length by only extending the rear door and body around the rear door apertures, preserving the lines of the car.
A suite of enhancements to the rear of the cabin reflects Ghost Extended’s flexibility. For the first time, a reclining Serenity Seat can be specified, offering a new dimension of rear seat comfort akin to a business jet cabin environment.
The rear cabin can also alter its environment, transitioning from business to leisure. For celebrating another contract signed or a birthday, there’s a champagne fridge provided between the rear seats. Designed with the advice of a Master Sommelier, the refrigerator operates two cooling modes, chilling to 6 degrees and 11 degrees C., The optimum serving temperatures of non-vintage champagne is around 6 degrees and vintage champagnes is around 11 degrees.
Technology without distraction
Rolls-Royce claims the Ghost is the most technologically advanced car it has ever created for sale. However, technological functions have been deployed with care to reflect customer demand for a serene environment, free from unnecessary distractions. Standard in all Ghosts is the new Micro-Environment Purification System which was described in an earlier article.
A suite of technologies enhances the driving experience in urban and country settings, as well as ensures safe motoring. This includes laser headlights with more than 600 metres of illuminated range and key safety enhancements such as a 7×3 high definition head-up display, vision assist with day and night-time wildlife and pedestrian warning, alertness assistant, active cruise control, collision warning, cross traffic warning, lane departure and lane change warning.
A 4-camera imaging system creates a panoramic view with all round-visibility and there’s also a helicopter view (which Rolls-Royce was the first in the world to offer many years ago) to help with parking. However, the owner can also use the self-parking capability and have the car positioned precisely with little personal effort needed.
