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Mazda Japan

Mazda 6, dikenali sebagai Atenza di Jepun, akan menghentikan pengeluaran pada pertengahan April, menandakan akhir perjalanan selama 22 tahun sejak pelancarannya. Dengan 226,437 unit dijual di Jepun, Mazda 6 meninggalkan warisan tetapi juga menimbulkan soalan mengenai strategi sedan Mazda.

Generasi semasa Mazda 6, yang berproduksi sejak 2012, menghadapi penamatan di Amerika Syarikat dan United Kingdom pada tahun 2021 dan 2023, masing-masing. Walaupun model lama, peminat berharap untuk mendapat penerus atau sekurang-kurangnya pengganti untuk meneruskan warisan sedan/wagon.

Keputusan Mazda untuk menghentikan Mazda 6 di Jepun datang dengan pendedahan yang mengecewakan – tiada rancangan segera untuk penerus. Kenyataan itu menunjukkan bahawa barisan CX crossover Mazda akan mengambil peranan yang ditinggalkan oleh sedan itu. Ini meninggalkan peminat sedan dan wagon merindui pengganti yang sebanding, terutama kerana Mazda3 dianggap lebih kecil dan tidak mempunyai varian wagon yang lebih praktikal.

Spekulasi mengenai generasi akan datang Mazda 6 muncul pada tahun 2022, walaupun Mazda menafikannya sebagai model baru di platform pacuan roda belakangnya. Walaubagaimanapun, kenyataan terkini menunjukkan naratif yang berbeza. Walaupun Mazda 6 akan terus berproduksi di kilang global lain, persaraannya dari Jepun menandakan kemungkinan keluar dari beberapa pasaran antarabangsa yang menerima versi buatan Jepun.

Apabila Mazda merangkul penguasaan crossover dalam barisannya, penamatan Mazda 6 menandakan akhir era bagi sedan tercinta itu di pasaran tempat asalnya. Namun, di pasaran Malaysia, Bermaz Motor telah melancarkan Mazda6 20th Anniversary Edition pada bulan Oktober tahun lalu. Harganya bermula dari RM 180,359.00.

Mazda bids farewell to its midsize sedan, the Mazda 6, in its home market of Japan. The ageing model, known as the Atenza in Japan, will cease production in mid-April, marking the end of a 22-year journey since its launch. With 226,437 units sold in Japan, the Mazda 6 leaves behind a legacy but also raises questions about Mazda’s sedan strategy.

The current generation of the Mazda 6, in production since 2012, faced discontinuation in the United States and the United Kingdom in 2021 and 2023, respectively. While it had grown long in the tooth, fans hoped for a successor or at least a direct replacement to continue the sedan/wagon legacy.

Mazda’s decision to discontinue the 6 in Japan comes with a disappointing revelation – no immediate plans for a successor. The statement indicates that Mazda’s CX lineup of crossovers will assume the role left by the sedan. This leaves enthusiasts of sedans and wagons yearning for a comparable replacement, especially given that the Mazda3 is considered smaller and lacks a more practical wagon variant.

Speculations about a next-generation Mazda 6 surfaced in 2022, despite Mazda ruling out a new model on its rear-wheel-drive platform. However, the recent statement suggests a different narrative. While the Mazda 6 will continue production in other global factories, its retirement from Japan signals a potential exit from several international markets that received the Japan-built version.

Mazda6 20th Anniversary Edition

As Mazda embraces the dominance of crossovers in its lineup, the discontinuation of the Mazda 6 marks the end of an era for the beloved sedan in its home market. In the Malaysian market however, Bermaz Motor had unveiled the Mazda6 20th Anniversary Edition in October of last year. Pricing starts from RM 180,359.00.

Mazda Motor Corporation made the world premiere of the second model in its new-generation lineup, the Mazda CX-30 compact crossover SUV. As a new core model, the CX-30 will be rolled out to global markets, with sales starting from Europe this summer. The CX-30 will be on display to the public at the Geneva International Motor Show from March 7-17.

The CX-30 is a new compact crossover that combines the bold proportions of an SUV with elegant styling that embodies Mazda‘s Kodo design language. The development team hoped to create a car that would enrich customers’ lives by helping them and their loved ones make new and stimulating discoveries within their daily lives.

Relaxed and user-friendly packaging and a cabin that comfortably seats four adults mean customers can easily enjoy trips to any destination with family and friends. Moreover, the CX-30 was designed to be easy to drive. The increased height over a passenger car provides excellent visibility and makes getting in and out a breeze while the body size makes it easy to maneuver on any road and in any parking lot.

Basic performance attributes such as accelerating, turning and braking have been dramatically enhanced. Mazda’s Skyactiv-Vehicle Architecture enables people to make the most of their natural sense of balance and the latest Skyactiv engines, including Skyactiv-X, allow responsive control of vehicle speed in any driving situation.

“We designed the CX-30 to be an essential partner in the customer’s daily life,” said Akira Marumoto, Mazda’s Representative Director, President and CEO. “It will be made at key global plants so we can deliver Mazda’s renowned driving pleasure and matured Kodo design to customers all over the world. Moving forward, our new products and technologies will ensure customers continue to see the value in owning a Mazda car. We aim to be recognized as a brand that forms the strongest of bonds with each customer.” he added.

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