Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer partner Hap Seng Star (HSS), today unveiled its 11thAutohaus, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus (HSS Setia Alam). Complementing the German marque’s eclectic product offerings, the Autohaus launch reflects the brand’s continued drive for holistic automotive excellence, bringing the Best Products, Best Service and Best Customer Experience to its ever-growing customer fan base.
“It gives us great pleasure to celebrate yet another significant milestone with our authorised dealer partner, Hap Seng Star, the official launch of the Mercedes-Benz Hap Seng Star Setia Alam Autohaus. Driven by our customer centric strategy, we continue to expand our customer touchpoints for an unrivalled Mercedes-Benz experience, keeping the Malaysian market, our customers and fans in mind,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner (above, right).
With the addition of HSS Setia Alam, Mercedes-Benz Malaysia maintains its leading position as the largest retail network in the premium segment with 35 authorised dealerships from nine dealer groups. The result of a successful partnership between principal and authorised dealer, HSS Setia Alam, with a RM2.8 million investment, is part of the on-going RM294 million total investment by Hap Seng Star to enhance customer touchpoints nationwide. Strategically located in Setia Alam, the Autohaus extends the Mercedes-Benz brand reach to an ever-growing customer and fan base in the vicinity of Setia Alam, Puncak Alam, Kuala Selangor, Tanjung Karang and Sekinchan. HSS Setia Alam is a brand new full-fledged 3S centre managed by 39 certified personnel well-versed in sales and after-sales.
With eight work bays installed and manned by Daimler AG certified professionals, the Autohaus is capable of servicing up to 500 vehicles a month. Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend (below, left), said, “Throughout our nearly 50 years of collaboration with Mercedes-Benz Malaysia, we have been dedicated and passionate in providing exceptional service and best customer experience to our valued customers. Today we remain as dedicated and passionate as we first started. Our strong commitment continues with this new investment in Setia Alam.” An interim facility, HSS Setia Alam embraces the Mercedes-Benz Presentation System II (MPS II) design concept and occupies a built-up area of 10,730sq ft. Equipped with state-of-the art facilities, the complete range of Mercedes-Benz special tools and Service Differentiation, every Mercedes-Benz fan and customer can expect a seamless experience in sales, financial services and aftersales, guided by certified professionals.
Able to accommodate six showroom vehicles, the dynamic, convenient and attractive facility also offers fans and customers an up-close and personal experience with all their favourite Mercedes-Benz cars. In addition, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus also houses a Star Lounge, taking customers’ comfort into consideration, and ultimately, delivering a holistic experience to each and every one who walks into the Autohaus.
The launch of HSS Setia Alam, brings the total of Mercedes-Benz Hap Seng Star Autohauses to 11 locations across the nation, reflecting a strong and thriving partnership. Hap Seng Star’s other locations in Peninsular Malaysia include HSS Kuala Lumpur, HSS Kinrara, HSS Balakong, HSS Jalan Ipoh, HSS Bukit Tinggi Klang, HSS Puchong South, and HSS Iskandar Johor. HSS Kota Kinabalu, HSS Kuching and HSS Miri are located in East Malaysia. HSS Setia Alam is located at Lot 5, Jalan Setia Murni U13/AH, Seksyen U13, 40170 Shah Alam, Selangor. For more information, please visit www.hapseng.mercedes-benz.com.myor call +603-3359 5585.
Mercedes-Benz Malaysia (MBM) baru sahaja melancarkan tiga SUV terkini mereka iaitu Mercedes-AMG GLC 63 S 4MATIC, Mercedes-AMG GLC 63 S Coupe 4MATIC dan Mercedes-AMG G 63. Model-model ini merupakan model berprestasi tinggi yang digabungkan dengan reka bentuk dan karakteristik sebuah SUV premium untuk pasaran negara. (more…)
Mercedes-Benz Malaysia (MBM) has recently launched three brand new high-performance SUVs for the Malaysian market. These three models are none other than the highly-anticipated Mercedes-AMG G 63, Mercedes-AMG GLC 63 S 4MATIC+, and the Mercedes-AMG GLC 63 S Coupe 4MATIC+. (more…)
Complementing the newly launched Mercedes-Benz Certified Programmefor pre-owned cars, Cycle & Carriage Bintang Berhad (Cycle & Carriage) promises an equally exclusive and exceptional customer experience for both existing and new customers of the three-pointed star. The first certified Pre-Owned centre was HSS or Hap Seng Star, which we covered here.
“Aligned with our brand promise to deliver Exceptional Journeys, we are thrilled to announce the launch of our Mercedes-Benz Certified Pre-owned Centre here at our landmark one-stop 3S centre in Petaling Jaya. The integration of the Mercedes-Benz Certified brand within our 3S centre transforms this Autohaus into the ultimate one-stop touchpoint. Whether our customers are seeking a brand new or a pre-owned Mercedes-Benz car, they can expect to enjoy exclusivity and exceptional end-to-end customer experience with Cycle & Carriage,” said Cycle & Carriage CEO, Wilfrid Foo.
Customers of the Mercedes-Benz Certified brand can expect to enjoy the same convenience and world class 3S (sales, service and spare parts) capabilities of the Cycle & Carriage Petaling Jaya Autohaus. This includes advanced repair techniques, the latest diagnostic tools and assurance of genuine parts at a competitive price. Customers are also offered added value services through Service Differentiation – a menu of personalised services suited to customers’ lifestyles. Among them are the Premier Express Service, Door-to-Door Service and 24-Hour Motor Vehicle Breakdown Service.
Cycle & Carriage’s signature priority service for its after-sales services is supported further by the Petaling Jaya Autohaus’ work bay capacity of 40 Mercedes-Benz vehicles at any one time, which ensures servicing and maintenance is timely. As a result, Cycle & Carriage is able to service a high volume of cars while maintaining a high level of customer satisfaction.
Cycle & Carriage is focused on delivering exceptional experiences to their customers at every stage of their journey with them. Ensuring comfort to both new and pre-owned Mercedes-Benz owners, Cycle & Carriage Petaling Jaya Autohaus features an exclusive customer lounge area with a vertical garden completely furnished with a café. The Mercedes-Benz Certified Pre-owned Centre is operated by a dedicated team experienced in providing exceptional retail and financial services specially tailored for Mercedes-Benz Certified Pre-owned vehicle customers.
Customers at the Mercedes-Benz Certified Pre-owned Centre in Cycle & Carriage Petaling Jaya Autohaus can view a variety of models, ranging from the A- to S-class, at attractive prices. Assuring the reliable and global standards of the Mercedes-Benz brand, customers are guaranteed peace-of-mind through the nine promises applied to every Mercedes-Benz Certified Pre-owned vehicle.
Mercedes-Benz Certified Pre-owned Vehicles Nine Promises
Prior to receiving the Mercedes-Benz Certified stamp of approval, every vehicle undergoes a thorough 215 multi-point inspection by certified technicians which include stringent checks on engine components, chassis to vehicle appearances. The inspection ensures only the highest standards and quality in each vehicle certified under the programme, giving customers the same distinctive and unique Mercedes-Benz quality assurance and brand experience.
Once certified, the vehicles are then made available for purchase where customers are given the option to test drive any of the vehicles. Customers are also provided with options to trade-in their existing vehicles when purchasing a Mercedes-Benz Certified vehicle. The purchase is also made easier with available financing and leasing plans catering to various needs and budgets.
All Mercedes-Benz Certified Pre-owned vehicles are under six years old with a guaranteed mileage of less than 125,000km during the handover. Aside from a 12-month warranty extension with unlimited mileage above the remaining manufacturer warranty, Mercedes-Benz Certified Pre-owned vehicle owners can expect regular servicing and maintenance packages. Flexible and affordable service contracts are also available to allow customisation of maintenance packages.
In the event of an emergency, the programme also offers 24-hour road assistance to all Mercedes-Benz Certified Pre-owned vehicle owners ensuring them peace-of-mind at all times. The nine promises under the programme assures every pre-owned Mercedes-Benz is kept in the best condition possible, for an exceptional journey.
Aside from the Mercedes-Benz Certified Pre-owned Centre in Petaling Jaya, customers can also find the Mercedes-Benz Certified Pre-owned brand at all other Cycle & Carriage Autohauses. To date, Cycle & Carriage owns the largest Mercedes-Benz dealer network in Malaysia with 13 dealerships nationwide, including a dedicated commercial vehicle facility.
The new Mercedes-Benz A-Class – it really is like a gadget on wheels and according to MBM happens to be “the most anticipated launch in the automobile industry for Malaysia in 2018”. Presented in two variants, the Mercedes-Benz A 200 and A 250 retains its urban hunter appeal with its intuitive digital user experience and an uncompromisingly dynamic design. Here’s the launch gambit plus walkaround video of the new A-Class!
“The new Mercedes-Benz A-Class marks a new episode on a revolutionary journey into the digital era of the automobile. This gadget-like car redefines functionalities with an intuitive approach and underlining the lifestyle element making it the ultimate must-have item,” said Mark Raine, Vice President, Sales and Marketing, Mercedes-Benz Malaysia (below).
Connected. Intuitive. Digital.
The infotainment of the all new A-Class is the first Mercedes-Benz model to feature the new, state-of-the-art Mercedes-Benz User Experience (MBUX). A unique feature of this multimedia system is its ability to learn thanks to artificial intelligence. The system also recognizes and understands almost every sentence occurring in the infotainment functions and vehicle operation. MBUX can be individualized and adapts to suit each user individually. The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the touchscreen, touchpad on the centre console and touch control buttons in the steering wheel.
To further provide its drivers a holistic user experience, MBUX is equipped with its intelligent voice control with natural language comprehension which can be activated by the words, “Hey Mercedes”. This intelligent language assistant supports numerous infotainment functions such as destination input, phone call, music selection, as well as climate control and lighting. The system is said to be intelligent as it recognizes and understands sentences from the fields of infotainment and vehicle operation.
Progressive. Sporty. Avantgarde.
The design of the new A-Class is a combination of uncompromisingly dynamic design and an intuitive operating concept. The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. All these gives the new A-Class a shark-nose like look.
Modern. Exclusive. Contemporary.
The interior design of the new A-Class is, on the other hand, a revolution from within. It is completely redefined with its modern, avantgarde look, revolutionising the compact class from the inside with a new feeling of spaciousness. Both, the Mercedes-Benz A 200 and A 250 also come with high-resolution Widescreen Cockpit with touchscreen control, setting new standards in the segment. It is featured with an all-digital instrument display which can be switched to different styles from “Classic”, “Understated” or “Sport” mode complementing the turbine-look air-vents and leather multifunction sports steering wheel.
Unrivalled. Innovative. Intelligent.
For the first time, the A-Class also comes standard with the KEYLESS-GO function, enhancing the convenience and comfort in its daily use. Underlining its sporty look, the LED high performance headlamps with its unmistakable, distinctive look provide now even more safety at night and illuminates the road ahead better than conventional headlamps and provide a daylight-like light colour which is easy on the eyes and illuminate the road ahead precisely and brightly.
The new A-Class also comes with a class-leading safety and assistance systems such as the Active Parking Assist which assist the driver when searching for a parking space and when entering or leaving a parallel or end-on parking spaces. It manoeuvres the vehicle into the selected parking space and back out again.
With the generation change, the new A-Class now comes with 64 colors for the ambient lighting. Besides the increase in color variety, the ambient lighting colors are composed into ten color worlds, allowing an avant-garde lighting display with spectacular color changes. The color worlds can be matched to the different styles of the widescreen display when required, creating a harmonious overall impression.
Redefined. Dynamics. Performance.
Besides its good looks, the new A-Class models are powered by new efficient and powerful engines. The A 200 Progressive Line is also equipped with a 1.3-litre inline turbocharged 4-cylinder petrol engine rated at 120 kW/163 hp with the 7G-DCT dual-clutch automatic transmission. The A 250 AMG Line, on the other hand, is equipped with a 2.0-litre turbocharged 4-cylinder petrol engine rated at 165 kW/224 hp with the 7G-DCT dual-clutch automatic transmission. Both, the A 200 and A 250 is also equipped with the four DYNAMIC SELECT transmission modes “Eco”, “Comfort”, “Sport” and “Individual”.
“The new Mercedes-Benz A-Class is a revolution, offering a level of quality and luxury never seen in this class before. It will be the forerunner of the compact car range, rejuvenating our brand as the most desirable luxury lifestyle brand. This progressive A-Class reinterprates our definition of Modern Luxury with the Mercedes-Benz User Experience which is activated by the command, “Hey Mercedes”,” concluded Mark.
The new Mercedes-Benz A-Class range and data at a glance:
Model
A 200 Progressive Line
A 250 AMG Line
Number of cyl./
arrangement
4/in-line, 4 valves per cylinder
4/in-line, 4 valves per cylinder
Displacement (cc)
1332
1991
Rated output
(kW/hp at rpm)
120/163 at 5,500
165/224 at 5,500
Rated torque
(Nm at rpm)
250/1620 – 4000
350/1800 – 4000
Combined fuel consumption from (l/100 km)
5.6 – 5.2 litres / 100km
6.5 – 6.2 litres / 100km
Combined CO2 emissions from (g/km)
128 – 120 g/km
149 – 141 g/km
Acceleration
0-100 km/h (s)
8.0
6.2
Top speed (km/h)
225
250
Price (OTR w/o Insurance)
*Price is with 10% SST
RM 227,888.00
RM 263,888.00
The New A-Class. Just Like You.
Mercedes-Benz Malaysia introduces with the new A-Class, the next generation of compact cars. Retaining its youthful and dynamic character, the Mercedes-Benz A-Class redefines modern luxury and revolutionises the interior design.
The all-new and state-of-the-art Mercedes-Benz User Experience (MBUX) elevates the connection between car and driver to a personal level. The cockpit with a high-resolution media display with touchscreen control, digital instrument cluster, intelligent voice control and natural speech recognition as well as the touchpad in the center console is a revolutionary journey into the digital era of the automobile.
With an exciting and progressive new design like the shark nose-like look on the front and turbine-look air-vents, the new A-Class has redefined its modern, exclusive and contemporary look.
With highlights like the 64-colors ambient lighting, Intelligent Drive features as well as the KEYLESS GO function and multifunction sports steering wheel, the new Mercedes-Benz A Class is available as the A 200 Progressive Line and A 250 AMG Line, respectively for RM227,888 and RM263,888.
“We designed the Plan A. Just for you” – Mercedes-Benz Malaysia.
The new A-Class redefines modern luxury in the compact class and ushers in new era in technological connectivity. So does the financing, discover the Plan A financing by Mercedes-Benz Financial – the all-in-one financing plan that offers financing, insurance and service packages. Enjoy lower monthly instalments, guaranteed future value of your car, flexible end of agreement options, and a wide range of insurance products plus meticulous service packages that are conducted by trained and experienced technicians using genuine spare parts.
The Plan A financing starts from RM1988* and comes with a variety of packages. Just choose a financing package that suits your need and we will take care of the rest. Now for a limited time, all Plan A financing contract comes with a complimentary 1st year Tyre and Rim Insurance. Perfect for individuals who seeks value with unrivalled benefits and peace of mind. Campaign ends on December 31, 2018.
Monthly instalment above is calculated based on a 3 years tenure and downpayment of approximately 22%. The A+ Package MB genuine accessories comes with spoilers, side skirting and alloy wheels. For more details call 1-800-88-1133. Terms and conditions apply.
Mercedes-Benz Financial – A Daimler Financial Services Brand. The financial services provided by Mercedes-Benz Services Malaysia Sdn Bhd are regulated by the provisions of the Financial Services Act 2013. Mercedes-Benz Services Malaysia’s operations are not within the regulatory purview of Bank Negara Malaysia.
Mercedes-Benz Malaysia (MBM) telah melancarkan Mercedes-Benz A-Class 2018 sempena pesta Urban Hunting yang akan berlangsung pada 19-20 Oktober 2018. Generasi A-Class generasi ke-empat ini merupakan model terkini yang mengabungkan elemen kemewahan dan reka bentuk menarik di dalam pakej yang kompak lagi berkuasa. (more…)
Mercedes-Benz Malaysia has officially launched the Mercedes-AMG E 53 Sedan and the Mercedes-AMG E 53 Coupé to join the E-Class range, the Masterpiece of Intelligence in the premium executive segment alongside the Mercedes-Benz E 300 AMG Line, which was introduced earlier this year, Mercedes-Benz E 200 Avantgarde, E 250 Avantgarde, E 250 Exclusive, and the Mercedes-AMG E 63 S.
“With the new Mercedes-AMG E 53 and E 53 Coupé, Mercedes-Benz is further consolidating the premium executive limousine segment. The pair offer considerably sharpened designs with elegantly sporty looks. Besides its good looks, the Mercedes-AMG E 53 and E 53 Coupé are both powered by the 3.0-litre in-line six-cylinder turbo engine with EQ boost starter-alternator characterised by top performance and intelligent electrification,” said Mark Raine, Vice President, Sales and Marketing, Mercedes-Benz Malaysia.
More agility, neutral cornering performance and greater traction come courtesy of the AMG RIDE CONTROL+ air suspension developed in Affalterbach. The multi-chamber air suspension with particularly sporty damper set-up and continuously adjustable damping ADS+ (Adaptive Damping System) combine outstanding driving dynamics with high ride comfort. A harder spring rate, for example, when cornering and braking, effectively reduces body roll. The damping characteristics can also be preselected in three modes, “Comfort”, “Sport” and “Sport+”, allowing a significantly more noticeable differentiation between excellent long-distance comfort and sporty driving dynamics.
The now fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving fun with a high level of driving safety in all conditions. The transition from rear-wheel to all-wheel drive and vice versa is seamless, because the intelligent control is integrated into the overall vehicle system architecture. Both, the Mercedes-AMG E 53 and E 53 Coupé are equipped with enhanced MULTIBEAM LED headlamps, with each headlamp equipped with 84 individually activated high-performance LEDs that makes it exceptionally bright and precise. The performance sedan and elegant coupé comes with 20-inch AMG alloy wheels.
The Mercedes-AMG E 53 and E 53 Coupé also feature the exciting AMG Track Pace function. It is the ideal system which transforms COMAND Online into a personal race engineer whereby each drive is analysed in detail, using more than 80 items of vehicle-specific data. Burmester® surround sound system is also available for superior listening pleasure, along with a host of features which complement the high position of the Mercedes-AMG E 53 range.
The locally-assembled Mercedes-Benz E-Class range, data & price at a glance:
Model
E 53 4MATIC+ Sedan
E 53 4MATIC+ Coupé
Number of cyl./arrangement
6/in-line, 4 valves per cylinder
6/in-line, 4 valves per cylinder
Displacement (cc)
2999
2999
Rated output (kW/hp at rpm)
320/435 at 6,100
320/435 at 6,100
Rated torque
(Nm at rpm)
520/1800 – 5800
520/1800 – 5800
Combined fuel consumption from (l/100 km)
8.7-8.6
8.7-8.6
Combined CO2 emissions from (g/km)
200-197
200-197
Acceleration 0-100 km/h (s)
4.5
4.5
Top speed (km/h)
250
250
Price (OTR w/o Insurance)
*Estimated Price
RM 740,000
RM 764,000
Ownership and care for your Mercedes-AMG E 53 and E 53 Coupé
Mercedes-Benz Services Malaysia offers the AgilityPlus 360° finance package that comes with great value-added benefits for both, the Mercedes-AMG E 53 and E 53 Coupé. Discover packages that lets you pay less and enjoy more of the ultimate convenience of combining financing, protection, service and insurance all in one.
*Terms and conditions apply.
Performance and Personality… the E 53
Mercedes-Benz Malaysia re-interprets performance art with the Mercedes-AMG E 53 Sedan and Mercedes-AMG E 53 Coupé, expanding the Masterpiece of Intelligence by Mercedes-Benz’s portfolio with a combination of sporty design, performance and efficiency with the performance sedan and elegant coupé.
Priced from an estimated RM740,000 and RM 764,000 respectively, the Mercedes-AMG E 53 Sedan and Mercedes-AMG 53 Coupé combine a powerful 320 kW (435 hp) output with sports styling and driving performance.
Both the Mercedes-AMG E 53 Sedan and Mercedes-AMG 53 Coupé comes with an integrated starter generator which enhances the hallmark AMG performance and driving dynamics, while at the same time reducing fuel consumption and emissions.
Mercedes-Benz Malaysia (MBM) delivered a record-breaking third quarter performance in 2018 (3Q2018), resulting in 10,143 cars delivered to customers since the start of the year. Consistently placing customers at the centre of its activities, Malaysia’s leading luxury lifestyle brand dotted the past quarter with vibrant progress in its extensive network, product portfolio and talent development.
“In the third quarter of 2018, we enjoyed bringing a host of updates to excite our fans and customers in the premium market segment. These continue to make up a tailored luxury lifestyle brand experience that is unique to Mercedes-Benz. Keeping our fans and customers in mind at all times, we are happy to continue raising the benchmark of our customer journey through MBM’s extensive network, electrifying product portfolio and unrivalled customer service,” said Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner (below).
In 3Q 2018, MBM continued to move closer to customers. Together with dealer partner, Asbenz Stern Sdn Bhd (Asbenz Stern), MBM launched the Asbenz Stern Kuantan Autohaus and Service Centre. This underlined MBM’s commitment to the east coast, further retaining its leading position with the largest premium network coverage in Malaysia comprising 34 Autohauses nationwide.
“The customer experience has never been more exciting in the past quarter. We are pleased to bring a diverse lifestyle experience to our customers with the launch of the Dream Cars Collection for 2018, introduction of the all-new Mercedes-Benz S-Class limousines. We are also thrilled that 10,143 customers have chosen a product with a star, a 16 per cent jump over the same period last year, ontrack for yet another record year in 2018.” said Vice President, Sales and Marketing, Mark Raine (below).
Mercedes-Benz Malaysia delivered 10,143 vehicles in 3Q 2018, a 16 per cent increase compared to the same period last year; while a market share of 2.5 per cent in total for 3Q 2018 records an improvement of 0.2 per cent from 3Q 2017. Thus far this year, MBM’s locally-produced limousines namely the Mercedes-Benz C-, E-, and S-Class, collectively recorded a total of 6,344 units sold. MBM’s range of premium compact cars comprising the Mercedes-Benz A-Class, B-Class, GLA-Class and CLA-Class recorded 1,268 units sold. These two segments recorded increases of 21.1 per cent and four per cent respectively compared to the the third quarter of last year.
“Being in the automotive business for so long, we have grown into masters of our craft. With the legacy of our experience, we also recognise the importance of lifelong learning. Upholding our promise of service excellence, Mercedes-Benz continues to invest in talent development and enhanced experiences for our customers throughout their journey with the brand,” said Vice President, Customer Services, Heinrich Schromm (above).
More on Mercedes-Benz’s Q3 Performance in detail…
The premium SUV range by Mercedes-Benz remained a growth driver recording 1,960 units sold, which translated into a 3.4 per cent increase compared to Q3 2017. The eminent brand-shapers in the form of the Mercedes-Benz Dream Cars collection also recorded a notable achievement with 570 units sold, marking a 40 per cent increase compared to 3Q 2017.
Adding to its thrilling product portfolio, Mercedes-Benz Malaysia also launched the all-new Mercedes-Benz S-Class limousine, along with the S-Class cabriolet, S-Class Coupe, and Mercedes-Maybach S-Class in 3Q 2018. The unveiling showcased an exclusively diverse and holistic collection of Mercedes-Benz S-Class automobiles for fans in Malaysia.
Catering to Malaysia’s passionate performance drivers with the aspirational dream car collection, MBM celebrated its brand-shapers with the launch of the luxurious Dream Cars Collection for 2018. They comprised the all-new
Mercedes-Benz Malaysia Corporate Communications Mercedes-Benz CLS-Class Coupe, the Mercedes-AMG GT C and the Mercedes-Benz E-Class Cabriolet.
Offering exclusive experiences to complement the best products and services, MBM hosted a number of lifestyle activities for customers. The AMG Owners Club Malaysia (AOCM) is the latest initiative by MBM which brought together a group of owners passionate about the brand and motoring. The AOCM is poised to elevate the AMG experience with exclusive access to all things AMG for owners.
Upholding the Best Customer Experience pillar and showcasing unparalleled expertise in caring for every Mercedes-Benz vehicle, MBM held the 2018 Mercedes-Benz SEA II Skills Competition in 3Q 2018. This year marked the competition’s 10th anniversary and first year opening its doors to the South East Asia II (SEAII) region. A total of 613 Customer Services Professionals and Advanced Modern Apprenticeship finalists competed for the title of best technician, service advisor and process specialist within the Mercedes-Benz network.
Moving into its service performance for 3Q 2018, MBM’s dealer network registered a service volume of 109,927 from 31 service centers, an increase of 16 per cent over the previous year. Noting the higher volume of vehicles serviced, MBM continued to once again uphold the highest standards of Customer Satisfaction Index (CSI) which are a benchmark in Southeast Asia.
Mercedes-Benz Services Malaysia (MBSM), the financing arm of MBM, continued its growth trajectory in Q3 of 2018 maintaining a serviced portfolio of over RM2.5 billion, and continues to finance four out of 10 Mercedes-Benz cars sold in Malaysia. Enhancing the current service standard of finance and insurance products, customer car loan decisions at MBSM can now be undertaken in seconds through the implementation of a newly automated underwriting process for loan applications upon receipt of a complete set of required documents. Within one month of introduction of this service, MBSM was processing 15 per cent of applications via this efficient and convenient method.
To diversify its funding sources in anticipation of further growth prospects in the local market, MBSM recently issued a RM 3 billion corporate bond programme in Malaysia. MBSM received a credit rating of AAA by the independent credit rating agency RAM and its first issuance of RM 250 million of the bond program has been comprehensively taken up by local investors.
“Mercedes-Benz Malaysia was established more than 15 years ago. With more than RM1 billion invested as a Mercedes-Benz brand to-date, our key focus has been and remains taking a holistic approach to automotive excellence and customer experiences with a customer centric strategy,” concluded Dr Weidner.
Mercedes-Benz Malaysia (MBM) baru sahaja mengumum perkembangan rekod jualan kenderaan premium mereka di dalam di negara dimana mereka telah berjaya mengalami peningkatan sebanyak 16%. Dari Januari sehingga September tahun 2018, sebanyak 10,143 unit kenderaan telah dijual kepada pemilik dari permulaan tahun. (more…)
Check this out folks! A pre-owned centre that looks better than most new car showrooms… wow. In the tradition of delivering an “exceptional automotive experience to customers”, Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer Hap Seng Star (HSS) have launched the Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara. With an investment of RM41.6 million, this new pre-owned centre reflects the combined efforts of both principal and authorised dealer to provide customers with more options and thus forging an even greater connection to a wider customer audience for Mercedes-Benz vehicles. Nice one!
“We are pleased to launch this first standalone Mercedes-Benz Certified Pre-owned Centre by Hap Seng Star. It not only represents an extension of the Mercedes-Benz brand, but also helps us further enhance our reach to a broader customer audience. As our dealer network grows with the launch of this Mercedes-Benz Certified Pre-owned Centre, so too does our ambition to create new experiences for our customers. Our successful partnership with Hap Seng Star allows us to continue creating customer touchpoints and most importantly, bringing the Mercedes-Benz brand closer to our customers,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
With a built-up area of 46,210 sq ft, the Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara is able to display over 100 showroom vehicles, which makes it the biggest pre-owned centre and is managed by 24 personnel to deliver a complete one-stop solution in sales and financial services exclusively for Mercedes-Benz Certified Pre-owned vehicles. The facility is equipped with a lifestyle café, children’s playground and Mercedes-Benz lifestyle products are also available for purchase.
Commenting on the launch, Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, said, “It gives us great pleasure to launch this standalone Mercedes-Benz Certified Pre-owned centre in Malaysia. Here, in this dedicated facility, we are able to deliver to our customers the same driving experience as owners of a new Mercedes-Benz.”
To-date, this is Hap Seng Star‘s second Mercedes-Benz Certified Pre-owned centre, the first centre was established in Hap Seng Star Balakong Autohaus in 2016. Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara is located at No. 18, Jalan BK 1/13, Bandar Kinrara Industrial Park, Puchong, Selangor, on the same street as Mercedes-Benz Hap Seng Star Kinrara Autohaus.
In conjunction with the launch of Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara, Mercedes-Benz Services Malaysia and Hap Seng Star officially introduced Young Star Agility Financing, a programme that offers Mercedes-Benz enthusiasts a chance to own a certified pre-owned Mercedes-Benz cars in impeccable condition and at an attractive and market price.
“With Young Star Agility Financing, we are empowering more customers with the ability to own a Mercedes-Benz vehicle. By creating a comprehensive, yet innovative financing and flexible insurance solutions, Young Star Agility Financing is customized for individuals who seek value, unrivalled benefits and most importantly, peace-of-mind coverage,” said Mercedes-Benz Services Malaysia, Managing Director, Mr Mike Ponnaz.
Under Young Star Agility Financing, Mercedes-Benz customers enjoy flexible end of agreement options and end-to-end solutions such as flexible financing, insurance solutions, service maintenance and extended limited warranty tailored to the customers’ preference. Further ensuring customers’ peace-of-mind, the future value of Mercedes-Benz vehicles will be guaranteed by Hap Seng Star.
In conjunction with the launch of Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara, an opening carnival will be held on the weekends of the 6th and 14th October 2018. The carnival which is open to the public, allows visitors to explore the widest selection of Pre-Owned Mercedes-Benz Certified vehicles. Customers who made a booking from now until 30th November could stand a chance at winning a premier massage chair and many other valuable prizes.
“As always, we remain focused on providing our customers with the Best Products and Best Customer Experience. We will continue expanding customer touchpoints nationwide, investing in developing key areas including talent, technology, production and service,” concluded Dr Weidner.
