Kuala Lumpur has been chosen as the designated pilot city for the City Architecture for Tomorrow Challenge (CATCH) which was launched today. This is the region’s first global challenge that will attract innovative, data-driven entries from global participants. The aim is to raise efficiency in urban planning and drive forward the future of mobility.

CATCH will seek to address mobility challenges in Kuala Lumpur with a global call for solutions, for a period of 8 months, where participants – from start-ups, academic and research institutions to corporations, or even the general public – can conceptualize and develop solutions that are dynamic, intelligent and data-driven to design future city infrastructures.

Grants of up to US$1.5 million
The competition involves the Toyota Mobility Foundation (TMF) in partnership with the Malaysia Digital Economy Corporation (MDEC). This partnership will enable Kuala Lumpur to take the lead in developing next-gen urban development and city mobility management for the region.

TMF will be providing grants at every stage of the challenge – up to US$1.5 million (RM6.211 million) in total – to support teams towards the development and trial-testing of the solutions in Kuala Lumpur. Participants will also have access to expert mentors and an incubation program.

Data empowerment
CATCH will provide participants with data to empower them to develop solutions that will be selected (in accordance with the Personal Data Protection Act). The data partners are made up of both public and private sectors that have different data points of a commuter’s journey such as Dewan Bandaraya Kuala Lumpur, Royal Malaysia Police, Land Public Transport Agency, Grab, MapIT MSC, Mass Rapid Transit Corporation and Prasarana Malaysia.

According to Shin Aoyama, President of Secretariat, Toyota Mobility Foundation, TMF was set up to address mobility issues around the world, using a unique approach driven by sustainability, innovation and partnership. “CATCH was designed in partnership with the Malaysian government, to encourage data-driven but human-centered interventions to improve city planning and the mobility ecosystem,” he explained.

“We take pride in overcoming ‘impossible’ challenges to make ‘Mobility for All’ a reality. TMF provides the platform to create a better, more mobile society and we fully support this digital and data-driven approach,” said Ravindran K., President of UMW Toyota Motor, a local partner involved in the competition.

The Toyota Mobility Foundation was established in August 2014 to support the development of a more mobile society. The Foundation aims to support strong mobility systems while eliminating disparities in mobility. It utilizes Toyota’s expertise in technology, safety, and the environment, working in partnership with universities, government, non-profit organizations, research institutions and other organizations to address mobility issues around the world. Programs include resolving urban transportation problems, expanding the utilization of personal mobility, and developing solutions for next generation mobility.

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