Mercedes-Benz Malaysia and Asbenz have unveiled their latest Autohaus in Langkawi, representing a significant milestone in their 20-year history in Kedah. The new Autohaus adheres to Mercedes-Benz’s luxury retail standards and caters to an exclusive clientele with a preference for luxury and high-end models on the island.
Spanning across 15,696 sq ft of showroom and amenity areas, the Autohaus is an all-inclusive auto center set on an expansive 38,323 sq ft plot of land. It offers facilities like the Star Lounge and access to the Mercedes-Benz lifestyle collection. This Langkawi expansion further grants customers exclusive entry to the brand’s premium vehicle models, such as Mercedes-AMG, Mercedes-Maybach, and Mercedes-Benz G-Class, all available at appealing duty-free prices.
The Klang Valley has the largest concentration of motor vehicles in the country and obviously, also a large proportion of Mercedes-Benz vehicles. For this reason, the network of outlets – known as Autohaus – is quite extensive in the Klang Valley to serve the many customers.
In Bandar Parklands, near Klang, Hap Seng Star has a Mercedes-Benz Autohaus in the Bukti Tinggi area which was set up in view of the prominent and established township. “We want to be where our customers are, and deliver to them the best customer services and retail experience. In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group’s Automotive Division.
Cycle & Carriage was the company that brought Mercedes-Benz to Malaysia 70 years ago; in fact, it was one of the first official importers of the German cars in Asia. While it is no longer the distributor in Malaysia, it continues to have a strong and dominant presence in the retail and aftersales side and has continued to upgrade the facilities in its Autohaus network.
Largest Mercedes-Benz Autohaus in the south
The latest example of its investments is in Johor Bahru where its outlet has been upgraded to become the largest Mercedes-Benz Autohaus in the southern region. The built-up area covers 142,000 square feet on a site that is over 224,000 square feet located along Jalan Skudai in the Tampoi area.
As with every Autohaus, the environment offers the luxurious automotive retail experience that would be expected from the brand. State-of-the-art technology and systems are incorporated to presents a retail experience that addresses the customer’s individual needs. Designed with a large open space and supplemented with custom daylight-emitting spotlights allows the customer to experience the true colours of the cars, all intentionally arranged in an arc to maximise visibility of every model displayed. Customers are invited to explore freely and fully immerse themselves in a journey across various touchpoints supported by digital tools and the latest in multimedia.
More than just ‘a point of sales’
The new retail experience allows for more face-time interactions between customers and the service team, making it more than just ‘a point of sales’ and instead, a point of experience. Even beginning the journey of owning a Mercedes-Benz is an experience of its own. Designed as a “black box” concept, the vehicle delivery room enables an experience-oriented journey of the hand-over process that is personal and memorable.
Mercedes-Benz Certified Body & Paint Centre
Besides the enhanced showroom, the Autohaus also has the only accredited and authorised Mercedes-Benz Certified Body & Paint Centre in the southern region. It is equipped with the latest automotive innovation and technologies as well as expertise to conduct structural repairs while upholding global safety standards specified by the manufacturer. With 35 work bays, up to 850 vehicles can be serviced each month, with owners enjoying the convenience of ‘Drop & Go’ and ‘Door-to-Door’ services as well.
“For more than 26 years, Cycle & Carriage has brought the Mercedes-Benz brand and experience to the southern region through our Johor Bahru Autohaus. Today, we unveil the latest manifestation of the Mercedes-Benz’s definition of luxury and all its accoutrements. This milestone could not have happened without the outstanding support from our partner, Mercedes-Benz Malaysia, and our remarkable team here. We are honoured to continue being entrusted to complement every vehicle bearing the world-renowned 3-pointed star with our Cycle & Carriage brand of exceptional service to our customers,” said Wilfrid Foo, CEO of Cycle & Carriage Bintang, at the recent opening of the facility.
“The future of automotive retail represented here is a concept that weaves the key elements of our design philosophy – sensual purity and spaciousness; it is more than just architecture. It creates an experience that seamlessly blends simplicity and craftsmanship that are unique to the brand,” said Dr. Claus Weidner, President & CEO of Mercedes-Benz Malaysia.
Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer partner Hap Seng Star (HSS), today unveiled its 11thAutohaus, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus (HSS Setia Alam). Complementing the German marque’s eclectic product offerings, the Autohaus launch reflects the brand’s continued drive for holistic automotive excellence, bringing the Best Products, Best Service and Best Customer Experience to its ever-growing customer fan base.
“It gives us great pleasure to celebrate yet another significant milestone with our authorised dealer partner, Hap Seng Star, the official launch of the Mercedes-Benz Hap Seng Star Setia Alam Autohaus. Driven by our customer centric strategy, we continue to expand our customer touchpoints for an unrivalled Mercedes-Benz experience, keeping the Malaysian market, our customers and fans in mind,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner (above, right).
With the addition of HSS Setia Alam, Mercedes-Benz Malaysia maintains its leading position as the largest retail network in the premium segment with 35 authorised dealerships from nine dealer groups. The result of a successful partnership between principal and authorised dealer, HSS Setia Alam, with a RM2.8 million investment, is part of the on-going RM294 million total investment by Hap Seng Star to enhance customer touchpoints nationwide. Strategically located in Setia Alam, the Autohaus extends the Mercedes-Benz brand reach to an ever-growing customer and fan base in the vicinity of Setia Alam, Puncak Alam, Kuala Selangor, Tanjung Karang and Sekinchan. HSS Setia Alam is a brand new full-fledged 3S centre managed by 39 certified personnel well-versed in sales and after-sales.
With eight work bays installed and manned by Daimler AG certified professionals, the Autohaus is capable of servicing up to 500 vehicles a month. Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend (below, left), said, “Throughout our nearly 50 years of collaboration with Mercedes-Benz Malaysia, we have been dedicated and passionate in providing exceptional service and best customer experience to our valued customers. Today we remain as dedicated and passionate as we first started. Our strong commitment continues with this new investment in Setia Alam.” An interim facility, HSS Setia Alam embraces the Mercedes-Benz Presentation System II (MPS II) design concept and occupies a built-up area of 10,730sq ft. Equipped with state-of-the art facilities, the complete range of Mercedes-Benz special tools and Service Differentiation, every Mercedes-Benz fan and customer can expect a seamless experience in sales, financial services and aftersales, guided by certified professionals.
Able to accommodate six showroom vehicles, the dynamic, convenient and attractive facility also offers fans and customers an up-close and personal experience with all their favourite Mercedes-Benz cars. In addition, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus also houses a Star Lounge, taking customers’ comfort into consideration, and ultimately, delivering a holistic experience to each and every one who walks into the Autohaus.
The launch of HSS Setia Alam, brings the total of Mercedes-Benz Hap Seng Star Autohauses to 11 locations across the nation, reflecting a strong and thriving partnership. Hap Seng Star’s other locations in Peninsular Malaysia include HSS Kuala Lumpur, HSS Kinrara, HSS Balakong, HSS Jalan Ipoh, HSS Bukit Tinggi Klang, HSS Puchong South, and HSS Iskandar Johor. HSS Kota Kinabalu, HSS Kuching and HSS Miri are located in East Malaysia. HSS Setia Alam is located at Lot 5, Jalan Setia Murni U13/AH, Seksyen U13, 40170 Shah Alam, Selangor. For more information, please visit www.hapseng.mercedes-benz.com.myor call +603-3359 5585.
Mercedes-Benz Malaysia together with authorised dealer, Hap Seng Star Sdn Bhd, recently launched the Mercedes-Benz Hap Seng Star Puchong South Autohaus. To-date, Hap Seng has invested a total of RM250 million in expanding its customer touchpoints nationwide, with an investment of RM6 million for the Hap Seng Star Puchong South Autohaus alone.
Part of a highly successful on-going partnership between principal and authorised dealer partner, Hap Seng Star Puchong South Autohaus is strategically located next to the Damansara-Puchong Highway (LDP – Puchong Barat Toll Plaza), providing easy access to customers residing in and around Puchong, USJ and Putrajaya.
Speaking at the official launch, Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner, (above, right) said, “We are constantly looking to expand our dealer network, both in terms of coverage and to ensure that we are in the most advantageous locations to better serve our customers. It gives us great pleasure to congratulate Hap Seng Star on the launch of Mercedes-Benz Hap Seng Star Puchong South Autohaus and wish the team all the success in both sales and after sales. We will continue enhancing our customer touchpoints nationwide while investing in developing key areas including talent, technology, production and services, as we remain focused on providing our customers with the Best Products and the Best Customer Experience.”
With a built-up area of 21,577 sq ft, the Mercedes-Benz Hap Seng Star Puchong South Autohaus conforms to the Mercedes-Benz Presentation System II (MPS II) Autohaus concept, the global autohaus benchmark of customer experience, complete with the latest Mercedes-Benz Corporate Identity (CI).
“With the launch of this Hap Seng Star Puchong South Autohaus, we are proud to announce our 10th authorised Mercedes-Benz dealership in Malaysia. While this is a significant milestone in our history as a passionate dealer of Mercedes-Benz vehicles, we continue to reaffirm our commitment to deliver the highest standards of customer service to those who are part of the Hap Seng Star customer family,” said Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Sdn Bhd, Chief Executive, Harald Behrend (above, 4th from left).
More on HSS Puchong South…
Hap Seng Star Puchong South Autohaus has a total display capacity of eight Mercedes-Benz vehicles; and although an interim facility, the Autohaus is a full-fledged 3S centre equipped with 12 work bays, capable of servicing up to approximately 500 vehicles a month, providing general and specialised repair solutions.
To provide greater customer care and convenience, the 27 member team at Hap Seng Star Puchong South Autohaus offers a complete one-stop solution in sales, financial and after sales services. This includes tailored service when intending to purchase a Mercedes-Benz, personalised one-on-one interaction with a Service Advisor on necessary vehicle maintenance and repair, and financial services from Mercedes-Benz Services Malaysia, thus completing the customer’s journey in purchasing and owning a prized Mercedes-Benz vehicle.
All technicians at the Authohaus are Mercedes-Benz certified and able to provide exceptional repair works with state-of-the art specialised Mercedes-Benz equipment and tools. The new Autohaus also offers customers specialised maintenance and 24 hour roadside assistance.
Customers can also opt for Service Differentiation – an exclusive range of personalised services tailored to customers’ individual needs that offers flexibility and convenience which includes premium express service, door-to-door service or merely drop and go their Mercedes-Benz vehicle at the autohaus.
Placing greater emphasis on customer comfort and individuality, the Mercedes-Benz Hap Seng Star Puchong South Autohaus is equipped with a private Star Lounge and Mercedes-Benz lifestyle products are available for sale to all fans of the brand.
Currently, Hap Seng Star operates in Jalan Sultan Ismail, Kinrara, Jalan Ipoh, Balakong, Bukit Tinggi, Iskandar Johor and the latest in Puchong South. In East Malaysia, Hap Seng Star is present in Kuching, Miri and Kota Kinabalu.
The Hap Seng Star Puchong South Autohaus brings the total number of Mercedes-Benz Malaysia dedicated nationwide dealerships to 34 Autohauses, all delivering the Best Products and the Best Customer Experience throughout customers’ entire journey. This further fortifies the German marque’s position as the largest and leading premium automotive dealer network in the country.
The Mercedes-Benz Hap Seng Star Puchong South Autohaus is located at Lot 14225, KM3.8, Lebuhraya Damansara-Puchong, 47100, Puchong. For more info, call +603 – 8051 5616.
Mercedes-Benz Malaysia together with authorised dealer, NZ Wheels, recently launched the Mercedes-Benz NZ Wheels Klang Autohaus. Mercedes-Benz NZ Wheels Klang also features the first separate facility for a Mercedes-Benz Proven Exclusivity centre in Malaysia, a dedicated space for customers to view and test drive an extensive range of certified pre-owned Mercedes-Benz cars located adjacent to the Autohaus.
“We congratulate our dealer partner NZ Wheels on the official launch of the Mercedes-Benz NZ Wheels Klang Autohaus. This latest Autohaus demonstrates our continuous commitment to the Malaysian market, our customers and our fans. As we remain focused on providing our customers with the Best Products and Best Customer Experience, we will also continue expanding customer touchpoints nationwide, investing in developing key areas including talent, technology, production and services,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
A total of RM6 million was invested in upgrading the Mercedes-Benz NZ Wheels Klang Autohaus to now be compliant with the Mercedes-Benz Presentation System II (MPS II) autohaus concept, the global Autohaus benchmark of customer experience, complete with the new Mercedes-Benz Corporate Identity (CI). The new Mercedes-Benz CI goes beyond merely serving as a design concept, it also improves orientation to the customer, supports consulting discussions and naturally underlines the values of the Mercedes-Benz brand as the No. 1 premium automotive brand in the world.
With a total land area of 320,000 sq. ft. supporting a built-up area of 32,000 sq. ft., the NZ Wheels Klang Autohaus has a total display capacity of 17 vehicles — three of which are Mercedes-AMG cars at the AMG Performance Centre. NZ Wheels Klang is managed by around 70 personnel across sales, technical services and spare parts functions. A full-fledged 3S centre, the Autohaus is equipped with 30 work bays, capable of servicing up to approximately 650 vehicles a month, providing general and specialised repair solutions.
Speaking at the official launch event, NZ Wheels Sdn Bhd Group Chief Executive Officer, Automotive Group, Dato’ Samson Anand George, said, “With the update of the NZ Wheels Klang Autohaus to the highest Mercedes-Benz standards and latest corporate identity, NZ Wheels reaffirms its presence as a steadfast and passionate Mercedes-Benz dealer. Having upgraded our sales and service facilities, we are confident that our customers in Klang and nearby areas will receive no less than the best care that is synonymous with the Mercedes-Benz three-pointed star.”
With customer comfort in mind, the i-Showroom in Mercedes-Benz NZ Wheels Klang Autohaus includes digital touch screens for customers to gain a better understanding of Mercedes-Benz product features and sales processes. The Mercedes-Benz NZ Wheels Klang Autohaus is also equipped with a private Star Lounge for a personalised and premium atmosphere. In addition, the latest upgrade now features Service Differentiation – an exclusive range of personalised after-sales services that offers flexibility and convenience which includes pick-up/drop-off of customer vehicles, after-hours drop-off and fast-lane service.
The Mercedes-Benz NZ Wheels Klang Autohaus is one of seven authorised Mercedes-Benz Autohauses in Selangor, to support the increasing need for premium service and experience among Mercedes-Benz customers.
To date, Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide delivering the Best Products and the Best Customer Experience throughout the entire customer journey, maintaining the German marque’s position as the largest premium automotive dealer network in the country.
Established in 1994, NZ Wheels is the third largest Mercedes-Benz authorised dealership in the country. The Mercedes-Benz NZ Wheels Klang Autohaus is located at Lot 1385, Wisma NAZA, Jalan Kapar, Batu 2, Kawasan 19, 41400 Klang, Selangor Darul Ehsan. For more information, call +603 – 3343 9270.