Michelin Malaysia teruja untuk mengumumkan Promosi Hari Raya 2024, dengan mempelawa para pelanggan untuk meraikan musim lebaran ini dengan ganjaran yang menarik, yang sekali gus dapat menaik taraf pengalaman memandu mereka.
Promosi ini akan berlangsung dari 11 Mac hingga 12 Mei 2024. Pelanggan yang membeli minimum dua (2) hingga empat (4) unit model tayar Kereta Penumpang, SUV, atau Trak Ringan Komersial Michelin dengan saiz 15” dan ke atas akan menerima Pulangan Tunai e-Dompet (GrabFood E-code atau PIN Tambah Nilai Touch ‘n Go) sehingga RM50 bagi setiap tayar, tertakluk kepada ketersediaan.
Michelin Malaysia is thrilled to introduce its Hari Raya 2024 Promotion, inviting customers to join in the festive celebrations with enticing rewards for an elevated driving experience.
Running from March 11th to May 12th, 2024, this promotion offers customers the chance to receive exciting rewards when they purchase a minimum of two (2) to four (4) units of MICHELIN Passenger Car, SUV, or Commercial Light Truck tyre models with a tyre size of 15” and above.
Tyres are the most important yet the most under-rated part of a car. The fact that something the size of a human palm can keep a person safe in all types of conditions is something to be respected.
Yet, many still do not understand the importance of having a good set of tyres. It is quite common to see tyres that are well past their “use by” dates and in terrible condition. But manufacturers are not to blame here, tyre technology is now at its best we have seen since the advent of the tyre.
The Michelin Pilot Sport 5 is one of those tyres. Those in the know will appreciate the fact that the Pilot Sport comes from a long line of great tyres. That is no surprise though as Michelin, the second largest tyre manufacturer in the world after Bridgestone, has nearly a hundred years of experience developing tyres.
But what makes the new Pilot Sport 5 so special? The Pilot Sport has always been the go to tyre for those seeking a tyre that offers longevity, grip and quietness over all surfaces without breaking the bank. Known simply as PS5, the new tyre builds on those qualities, as we found out during a recent event at the Sepang International Circuit.
Michelin says the new PS5 offers better wet weather grip, is quieter and longer lasting than its predecessor, the PS4, which curiously will still be available in the market together with the PS5.
It is impossible to test the claim that the new PS5 lasts longer, but for every other claim, there was a specially laid out course.
Michelin also has another product but designed for SUV’s, known as the Primacy SUV+ which also promises all of the qualities of the PS5 but purpose built for SUVs. And so we began our test with SUV’s that were shod with Primacy and competitor tyres. The first aim was to test the quietness of the tyre.
To do this, Michelin provided a decibel meter that captured the interior noise for us to compare against the competition. The results were quite remarkable. The first group recorded 56.3 decibels on the Primacy while the competitor tyre recorded 61.3 decibels over the same surface and at equal speed.
The second group then confirmed the Primacy noise suppression superiority when they recorded 60.53 decibels over the competitors 64.2 decibels. The only thing that was different here were the cars, the first group did their test in Toyota Fortuners while the second group did it with Honda CRVs.
The second test was the wet braking test. To do this, we were told to accelerate to about 80km/h and slam on the brakes as hard as we could. The surface was of course inundated with flowing water.
To do this we were provided with Mercedes-Benz cars, which were Michelin’s partners for the duration of the event.
We did the test in four stints – twice in an A-Class sedan that was fitted with PS5’s and competitor tyres, and once again in an SUV, a GLA, that was fitted with Primacy SUV tyres and competitor tyres.
Slamming on the brakes just as the tyres hit the wet patch, it must be said that all tyres held their grip and the cars did not squirm under hard braking with ABS engaged. But the point here was to see which tyre provided the least braking distance. The last thing you want is a tyre that takes too long to stop.
And just to mix things up, Michelin also added worn down PS5’s and competitor tyre just to show how much grip levels deteriorate as the tyre goes through its life cycle.
For starters we compared new vs used PS5, and the new tyre brought the car to a stop in just 25.12 meters while the competitor tyre did it in 30.39 meters. That’s about 15 feet in difference and hugely significant in heavy traffic conditions.
The used PS5 on the other hand brought the car to a stop in 27.59 meters while the competitor tyre did it in 36.8 meters. That’s 9.21 meters in difference, or over 30 feet difference in stopping distance.
Assuming new cars are between 10-14 feet in length, that is about three and a half car lengths for the used competitor tyre to bring a Mercedes-Benz to a halt from 80km/h. In an emergency, that would surely result in a collision.
But just for reference sake, the Primacy SUV tyres brought the Mercedes GLA to a stop in just 27.4 meters while the competitor tyres needed 29.85 meters. The worn tyres on the other hand brought the GLA to a complete stop from 80km/h in 36.92 meters and the worn competitor tyres did it in 39.07 meters. The difference is not as dramatic as the PS5’s but significant no less.
The final course involved a high-speed turn that finished off with a dry condition emergency brake test. This time we were provided with a Mercedes-Benz E-Class. Though there are no numbers to prove the claim, but the Michelin’s did turn towards where we wanted the car to go while the competitor tyres ended up understeering wide.
The results were clear and there is little doubt that the Michelin PS5 and Primacy were the superior tyre in all conditions. But how did Michelin create such a superior tyre? Reserch and development coupled with advanced technology of course.
Michelin says that it uses multiple technologies in a single tyre. Such as Dynamic Response Technology that reduces tyre flex for more accurate and direct handling. Then there is the MaxTouch Construction that evenly distributes forces of acceleration, braking and cornering which results in longer tread life. And for wet weather, the tyres offer Dual Sport Tread Design with an internal, side and large longitudinal grooves that flush water away for wet weather traction.
It is also worth noting that all Michelin passenger and light truck tyres come with a six year warranty from the date of purchase, provided that the tyres were sold within three years of the manufacturing date.
The Michelin Pilot Sport 5 and Primacy SUV+ tyres are now available in Malaysia.
BFGoodrich has unveiled the ‘BFGoodrich g-Force Phenom T/A’, an on-road, ultra-high-performance tyre that is said to elevate vehicle performance in both wet and dry circumstances.
The company says the newly released tyre provides for a thrilling driving with remarkable handling for leaping off the line, tight cornering and strong braking, so they claim. It comes in a wide range of sizes, covering the majority of the Malaysian market.
The annual Michelin Asia Cup Powered by Gran Turismo returns again for gamers from Thailand, Indonesia, and Australia, and Malaysians are also invited to compete for the opportunity to represent Malaysia. This is an e-racing competition that will use the ‘Gran Turismo’ platform on PlayStation 4 in Sport mode.
The Grand Prize Winner will win an all-expense paid trip to enjoy a once-in-a-lifetime experience at the Michelin Passion Experience (MPE) event, held this year at the Yas Marina Circuit in Abu Dhabi, United Arab Emirates. The First Runner-Up will receive a full set of tyres, while the Second Runner-Up will receive a fuel card worth more than RM1,500.
Registration for qualifying rounds runs are on from now until July 8, 2022. The first 500 registered participants in Malaysia will each receive exclusive Michelin merchandise. It is important to note that the Grand Prize Winner must have a driving license or a racing license (valid at least until September 9, 2022), to be eligible to claim the prize. Needless to say, he or she should also have a valid international passport.
The registered participants must submit their best time to the Qualifying Round from July 11 – 15, 2022. The top 6 participants with the fastest lap time will be announced on July 20, 2022 to represent Malaysia in the Semi-Finals, racing against the top 6 from 3 other participating countries. The total of 24 semi-finalists will be divided in two groups, each consisting of 12 gamers.
The 6 fastest gamers of each group will advance to the Final Round, which will be broadcast live on August 26, 2022 onwards, via social media channels. The top three winners will be officially announced on August 30, 2022.
Last year, Michelin Malaysia held its first-ever e-Racing competition – the Michelin Virtual Racing Series 2021 – as the brand’s first major endeavour into the local e-sports industry. This activity has seen increased activity in the past few years, especially when the pandemic-related Movement Control Order (MCO) limited outdoor motorsports events.
The event, which had prizes worth a total of RM70,000 (in cash, tyres and merchandise) was run in 3 phases in June and July. All the races were held on the Sardegna Road Track AII with participants using the BMW M6 GT3 M Power equipped with Michelin racing medium tyres.
With SUV popularity continuing to grow worldwide, demand for replacement tyres for such vehicles has also grown. As demand grows, SUV owners also want better tyres with improved performance, just like how passenger car tyres have constantly been improved. At the same time, SUV tyres are also required to perform well in more varied surface conditions as owners may sometimes go off-road.
Michelin constantly updates its wide range of tyres and following on from the Primacy SUV, the company now introduces the Primacy SUV+ with new and enhanced Michelin technologies as well as a wider range of sizes.
“With the launch of MICHELIN Primacy SUV+, we are convinced to better capture the SUV market potential, as the tyre not only provides a more complete SUV portfolio, but also offers performance and safety made to last, plus market-leading longevity, as well as a quiet and comfortable drive – making it the best partner for both daily commutes and long journeys,” said Michelin Malaysia’s Managing Director, Oliver Biggart.
The new features of the Primacy+ are the Michelin Premium Touch sidewall design (only on 18-inch sizes and larger), higher silica loading and functionalized polymer, and MaxTouch Construction.
The Premium Touch sidewall design, already used in some newer Michelin tyres, gives a velvet-like micro texture that enhances the aesthetic appeal of the tyre. Wet and dry braking performance are said to be greatly improved – without compromising mileage nor rolling resistance – with the new compound while MaxTouch Construction optimizes the contact patch for even wear and longer tread life.
Improved performance
The Primacy SUV+ also has full depth and high sipe density with a U-shaped groove design. This maintains water evacuation even when the tyre is worn – important on the wet road conditions that Malaysian motorists frequently drive in these days. The chamfered tread blocks are more resistant to distortion under pressure, while StabiliGrip sipes help with braking performance as they optimize tyre and also remove water more efficiently.
“Significant safety improvements to the Michelin Primacy SUV+, attested by a number of tests, ensure not only superiority over competitors, but also maximum driving confidence and control behind the wheel for SUV drivers,” said Mr. Biggart.
Longer mileage
He was referring to test results on wet roads against main competitors where the Primacy SUV+ stopped 3.3 metres shorter when new, and 4.2 metres shorter when worn. In addition, its drivable mileage was found to be 10% longer than competitors’ average. The tests were conducted by independent parties, not Michelin.
The Primacy SUV+ is now available at all authorized Michelin tyre dealers nationwide. There are 26 sizes across the 16-inch to 20- inch range so the new tyre should be suitable for a wide range of SUV models. Recommended retail prices are between RM600 and RM1,600 (depending on the size) and if you shop around a bit, you might find some dealers offering better discounts than others.
These days, the line between road-going vehicles and off-road vehicles is a bit blurred. Modern SUVs and crossovers can cruise on highways comfortably at high speeds and also go off the highway onto rough terrain. Actually, if the trail is not muddy or too rocky, almost any type of vehicle can be used as long as there is enough ground clearance and the driver is careful.
This being the case, tyres too should have broader applications and the new BFGoodrich Advantage Touring offers such capability. According to Michelin Malaysia, which distributes BFGoodrich tyres as well, the Advantage Touring is positioned as one simple tyre line to cover sedan, pick-up, MPV, and SUV fitments.
Essentially on ‘on-road’ tyre, it is designed to be used on any road drivers may want to take. “The BFGoodrich Advantage Touring targets active-lifestyle drivers who want the best value for their money and demand confident control for urban adventure. This newly launched tyre stands out with its extensive size offerings, as well as improved performance and aesthetics,” said Oliver Biggart, Managing Director of Michelin Malaysia.
Various features address the expectations of drivers of different types of vehicles in different conditions. For example, the asymmetric, non-directional tread pattern with computer-optimized footprint reduces interior cabin noise so there’s a quieter journey on the highway. The dynamic and simplified tread design also looks good for those who want something sporty and stylish to complement their vehicle’s looks.
Of course, performance is also important and with its 150 years of experience in making tyres, BFGoodrich knows a lot about engineering the Advantage Touring to give good handling and braking in all conditions. The asymmetric tread design has rigid tread blocks and a shoulder that enhance handling responsiveness and control. The tread blocks are large and have deep grooves that are claimed to deliver superior braking performance in both wet and dry road conditions.
An interlocking band technology reduces friction and heat, which helps in reducing fuel consumption. Tyre life can also be improved with the optimized contact patch specifically designed for markets with severe heat conditions.
The Advantage Touring is available in sizes to cover more than 85% of the market in the 13-inch to 20-inch range, with a total of 67 dimensions. Depending on the tyre size, the speed ratings are H, T or V. Priced from RM200 to RM900, each new tyre purchased from an authorised dealer comes with a 6-year manufacturer’s warranty as well.
Building on the successful Pilot Sport 4 tyre, Michelin today launched the new Pilot Sport 5 in Asia and Australia today. For markets in Asia, the fifth generation of the popular high-performance tyres will be offered in up to 43 sizes for 17-inch to 21-inch wheels. The Malaysian market will have 26 sizes from 17 to 19 inches, with 21 more sizes from 17 to 21 inches to be made available by the end of this year. The recommended retail prices of the new tyres range from RM700 to RM1,900.
Sophisticated features
Targets at sportscar and high-performance sedan drivers, the new Pilot Sport 5 has a range of sophisticated features and is, of course, improved in performance over its predecessor. The key features include Dual Sport Tread Design technology, Groove Clear, Dynamic Response technology, MaxTouch Construction, and Premium Touch Sidewall Design.
Dual Sport Tread Design technology is like having two tyres in one as there is a two-sided functionalized tread design inspired by Michelin’s motorsport experience. On the inner side of the tyre is a tread pattern with large grooves and high void ratio for enhanced wet road traction, while the outer has rigid blocks for better grip on dry roads. Groove Clear is the association of large longitudinal grooves that guide water under the tyre into wide transversal channels from which the water is ejected to keep the contact patch as dry as possible.
Shorter stopping distances
Independent testing showed that on a wet road, the Pilot Sport 5 stopped 1.4 metres (new tyres) and 4 metres (worn tyres) shorter than other premium brands. On a dry road, the stopping distance was 1.3 metres shorter. Other testing also showed that the Pilot Sport 5 lasted 33.5% longer than tyres from other premium brands. This longevity is due to the MaxTouch Construction that maximizes the tyre’s contact with the road and evenly distributes the forces of acceleration, braking, and cornering without sacrificing performance.
Lasting performance
Michelin also makes sure that its tyres provide lasting performance throughout the lifespan. This is made possible by Dynamic Response technology that uses a high-density aramid and nylon hybrid belt which promotes driving precision for optimum transmission of steering instructions onto the road. This belt, which is located just below the tread, is both very resistant and light. Thus, at equivalent weight, the associated nylon and aramid are 5 times more resistant than steel.
The tread pattern usually gives character to a tyre but for the Pilot Sport 5, the sidewall too has been given sporty and appealing aesthetics. Michelin’s patented velvet sidewall branding, called Premium Touch Design has a matte-black velvet-like micro texture which gives a premium look and feel.
Drivers who care for their tyres and for safety will regularly check on the tread wear (besides the pressures). To make it easier, Michelin has added Wear2Check, an easy-to-find and easy-to-read tread wear indicator (TWI) on each tyre. This is visible by three tiny holes on certain tread blocks, indicating the area where the TWI is running across.
“With the Michelin Pilot Sport 5, Michelin further strengthens our complete and best overall high-performance Pilot Sport range, with ‘Performance Made to Last’ being our key differentiator. Inspired by motorsports, the tyre is perfect for drivers who demand sporty driving performance and expect nothing but the best. What’s more, the Michelin Pilot Sport 5 goes one step further in aesthetics, as evidenced by its 2021 Contemporary Good Design Award – one of the world’s most prestigious international design awards,” said Michelin Malaysia’s Managing Director, Oliver Biggart.
With the explosive growth in SUVs for many years now, demand for replacement tyres for such vehicles has obviously been growing. So besides offering passenger car tyres, companies have now to also offer SUV tyres which have to be a bit more robust and handle heavier loads, and be off-road capable.
There are many brands on the market nowadays which offer SUV tyres but it’s always better to buy tyres from a reputable and known brand. BFGoodrich is a brand in the Michelin group, so it is obviously a trusted brand and Michelin Malaysia has brought in a new tyre from the brand for SUVs.
The new tyre is the Trail-Terrain T/A, a premium ‘on-road plus’ tyre which can perform well on highways and also handle light off-road motoring (which is what most SUV owners do). Its performance is due to having an optimized footprint design, and resistance to chipping and tearing, and a serrated shoulder design optimized for soft-soil traction without increased road noise.
The tread has Full-Depth 3D Locking Sipes that provide good tread block stability for even wear so tread life can be longer. The tyre also provides a quiet and comfortable ride on all surfaces.
The Trail-Terrain T/A is available in 41 sizes so it covers a wide range of SUV models and can also be used for pick-up trucks. However, availability of sizes will be dependent on dealer’s stock, but they should be able to order from Michelin Malaysia anyway. The tyre covered by a 6-year manufacturer’s warranty.
The new BFGoodrich tyre is suitable for many SUVs and pick-up trucks, including the Nissan X-Trail (above) and Isuzu D-MAX (below).
“The BFGoodrich Trail-Terrain T/A responds to the post-covid adventure mindset and the growing DIY trends that target drivers of All-Wheel-Drive crossover utility vehicles, sports utility vehicles and light trucks. These are adventure-ready vehicles offering versatility for hobbies, carrying gear, and outdoor recreational activities – perfect for the next exploration ahead,” said Michelin Malaysia’s Managing Director, Oliver Biggart.
Michelin, as a leader with a long history in the tyre industry, offers tyres for all types of vehicles… even spacecraft. With over 130 years of experience in making tyres, the company has built up its technological knowledge to develop the best tyres for each sector.
For the growing SUV sector, Michelin Malaysia has recently introduced the Michelin LTX Trail tyre, specifically designed for SUVs and also applicable for use on pick-up trucks. This new tyre has extended lifespan, with excellent wet braking performance – even when worn – for long-lasting safety. It is suitable for highway use as well as on unpaved roads and unlike many such tyres, it also generates lower noise levels for a more comfortable ride.
The extended lifespan can provide up to 41% longer mileage, thanks to the RallyForce2 Tread Compound. This makes the tyre more durable so it can give maximum service life, even with off-road use. The new tread design is also a contributory factor with the Biting Shoulder that wraps from the tread down the sidewall. This results in better protection against sidewall aggression and ensures greater off-road performance and traction.
Variable Thickness Sipes (those small slits in tyres) provide improved contact patch that enhances handling and grip. Braking performance is also better, even on wet roads. When compared to its premium competitors, the LTX Trail has been able to stop 3.1 metres shorter when new, and 4.6 metres shorter when worn. On dry roads, when new, it stops 3.8 metres shorter. The sipes are deep so even the tyre is worn, the performance remains consistent and high.
Quietness is not always a strong point of tyres for SUVs and pick-up trucks. However, factory tests show that the LTX Trail has 19.8% lower sound pressure level. This is thanks to Duo-Harmony Blocks featuring two different block shapes in the tread’s centre that spread the noise generated across a wider spectrum.
The Michelin LTX tyres are suitable for SUVs like the Toyota Fortuner (above) and pick-up trucks like the Nissan Navara, Isuzu D-MAX and Ford Ranger (below).
“At Michelin, we are constantly innovating to enable people to move around more freely, safely; and to live a better life in motion. The new Michelin LTX Trail is a great match for the increasing popularity of SUVs, which is projected to grow 5.6% year-on-year, from 2021 to 2026. Perfect for consumers who own 4×2 and 4×4 high-rise pickups, as well as SUVs – such as Toyota Hilux, Toyota Fortuner, and Nissan Navara – these tyres also cater to those whose lifestyle demands the ability to reach on- and off-road destinations, for work or pleasure,” said Oliver Biggart, Managing Director of Michelin Malaysia, Singapore and Brunei.
“We are confident that the new MICHELIN LTX Trail gives drivers in Malaysia a safe and comfortable ride on the road, across a variety of terrain – ranging from city commuting, wet road, highway driving, to light and moderate off-road,” added Mr. Biggart.
For the Malaysia market, the LTX Trail is offered in 9 sizes to fit with rim dimensions ranging between 15 and 18 inches. It is available at Michelin’s authorized tyre dealers nationwide. For more information on the Michelin tyre range and location of dealers, visit the Michelin Malaysia website.
