Mitsubishi Motors will introduce a brand-new compact SUV at the 30th Gaikindo Indonesia International Auto Show. But the Japanese car maker has already unveiled the external styling of the SUV ahead of its international debut.
The top portion of the new SUV has a floating roof and a sleek looking surface that extends from the front three-diamond symbol down the side and to the back.
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Mitsubishi is finally taking the fight to the Ford Ranger and the Toyota Hilux, with the introduction of the sixth version of the Triton midsize truck, which has received a complete makeover for the first time in nine years.
A bigger emphasis is placed on comfort and safety, and the tough bodywork is bigger than before. Also “newly developed” are the ladder frame chassis, suspension, and a more powerful turbo-diesel engine.
Compared to its predecessor, the new Triton has a boxier and more robust appearance while keeping several essential Mitsubishi characteristics, such as the split headlamps and a understated refined version of Mitsubishi’s Dynamic Shield surround the wider grille at the front, which is the truck’s focal point.
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After years of dismal sales in a market that is fast shifting to electric vehicles, Mitsubishi Motors has paused its China operations indefinitely and will lay off personnel.
According to a business document distributed on Chinese social media on Wednesday, the manufacturer said that its existing line-up had been negatively impacted by China’s switch to cleaner vehicles and that sales had fallen well short of projections.
The memo’s contents were validated by a representative of Mitsubishi’s regional partner Guangzhou Automobile Group. Both automakers stated that all parties were striving to “optimise the employee structure” and that they would do all possible to protect the affected employees’ legal rights.
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The sixth-generation Mitsubishi Triton will be unveiled on July 26 in Thailand, and the Japanese automaker has released more information about it.
The prototype truck’s camouflage, which conceals some design elements, was modelled after lava rocks that are “packed with condensed energy.” Its sides are embellished with a logo of the 10-parallel-line Ralliart company, which has a rich history in motorsport.
According to Mitsubishi, in order to achieve safe, secure, and comfortable driving for all weather or road conditions, Mitsubishi Motors Corporation (MMC) will use a newly developed ladder frame, chassis, and clean diesel engines in the all-new Triton one-ton pickup truck.
The newly developed ladder frame, double wishbone front and rear suspensions with leaf spring rear suspension are said to deliver the ideal driving performance and high levels of ride comfort. The newly created clean diesel turbo engine has significantly reduced friction loss while increasing output, which has improved environmental performance.
As part of the leader-follower structure of the Renault-Nissan-Mitsubishi Alliance, Mitsubishi is driving the development of the Triton, with the upcoming Nissan Navara planned to share platforms but feature different aesthetics.
The most recent Triton will be propelled by a freshly created clean turbo diesel engine, which is another powertrain-related detail that was made public. Executives have acknowledged that the technology is being studied for the Triton rather than being committed, despite the fact that plug-in hybrid power has been suggested for the new Mitsubishi pick-up. The manufacturer said it would follow the pure-electric pick-up it plans to debut after 2025 if it unveiled a Triton PHEV.
Malaysians probably remember the Mitsubishi Delica as a medium-sized van which was popular as a people-carrier before the MPV appeared. While it has been a medium-sized van for personal and commercial use during its 55-year history, the Delica has also had a little brother in the form of the Delica D:2 since 2011.
This was actually a Suzuki Solio which was sold under the Mitsubishi Motors brand and gave the carmaker something to offer in the mini MPV segment in Japan. It complemented the Delica D:5 which had been launched earlier and was popular as an all-purpose MPV.
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The Japanese automaker has announced a new strategy to keep up with the electric competitive market by strengthening its electrification approach.
By the middle of the following decade, Mitsubishi plans for hybrid and electric vehicles to make up all new automobile sales.
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JM Auto Gallery (Alor Star), an authorised Mitsubishi Motors dealer, has been associated with the brand for 14 years and has been growing with it. Confident of continued growth, the dealership has relocated to a new site in Alor Setar, Kedah, as well as opened a new 3S centre in Langkawi.
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Words, pictures and even videos cannot convey the same appreciation of a vehicle’s capabilities in the same way as personally driving it, and Mitsubishi Motors Malaysia (MMM) understands that. To provide the experiences of its products, it has had events where the public can get behind the wheel to take a test-drive in specially prepared courses. To show more extreme capabilities of models like the Triton, they even brought in Dakar Rally champ, Hiroshi Masuoka, to provide ‘taxi rides’.
During the first quarter of 2023, there are opportunities to experience their bestselling model, the XPANDER 7-seater crossover, at the Mitsubishi XPANDER Venture Event. The first one will be held this weekend (January 14/15) at Dataran Karnival, Perkarangan Shah Alam, Selangor. The location is next to the Shah Alam Stadium (click here for directions).
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Mitsubishi Motors Malaysia (MMM) finished off 2022 with a record high in sales, delivering 24,017 vehicles. Although the company’s range in Malaysia is limited to 2 models, they are so popular that, in 2022, the volume increased by 37.3% over the 2021 figure.
The record volume puts Mitsubishi Motors in third place among the non-national brands and with the Total Industry Volume expected to be over 700,000 units when the Malaysian Automotive Association releases the year’s data, the Mitsubishi Motors share is estimated to be 3.3%.
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Nissan and Mitsubishi Motors share the 2022-2023 Japan Car of the Year (JCOTY) award with the Nissan Sakura/Mitsubishi eK X EV being awarded the title this year. Besides being the second consecutive year for Nissan, this is the sixth time that a model of the brand has won the overall title which has been annually awarded since 1980. For Mitsubishi Motors, it is the fourth time receiving a JCOTY award.
The minivehicle was among 11 finalists (one more than usual as there was a tie) from 48 nominees. This year, among the Best 11 Cars, 4 models were from foreign brands – the BMW iX, Hyundai IONIQ 5, Range Rover and Renault Arkana. The Japanese models were the Suzuki Alto, Nissan X-Trail, Nissan Fairlady Z, Mazda CX-60 e-SKYACTIV-D, Toyota Crown, Nissan Sakura/Mitsubishi eK, and Honda Civic e:HEV/Civic Type R.
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