After not being run for 3 years due to the COVID-19 pandemic, the Asia Cross Country Rally (AXCR) 2022 returned this month. The tough event held in the northeastern part of Thailand and in Cambodia saw Team Mitsubishi Ralliart taking overall first place after 6 days of competition over 1,200 kms.
The event saw the participation of a total of 56 machines – 21 in the motorcycle category, 2 in the sidecar category, 32 in the car category, and 1 in the truck. Legs 1 to 3 were run over courses in the area around Buriram, while Leg 4 brought the participant to the border between Thailand and Cambodian. For Leg 5, the participants crossed into Cambodia to race to finish line near the World Heritage site of Angkor Wat.
When Mitsubishi Motors Malaysia (MMM) was established in 2005, one of the models it offered was the Triton. It arrived at a time when pick-up trucks were growing in popularity as they could be registered for private use (earlier, they could only be registered as commercial vehicles). With its stylish design and Mitsubishi Motors’ heritage in the Dakar Rally, the Triton became one of the popular choices for Malaysians wanting a truck.
Recently, the company delivered its 100,000th Triton and commemorated the milestone by giving the customer, Muhammad Faerus, diesel for 100,000 kms which is worth RM27,000. Encik Muhammad Faerus, a solar panel installation contractor, purchased the Triton from EON Auto Mart, an authorized Mitsubishi Motors dealership in Kuala Lumpur.
“Since the Triton was introduced in Malaysia, it has proven to be one of the favourite pick-up trucks in the market with its rugged look, versatility, and good handling. It is capable in the harshest of off-road conditions but also perfect as an everyday vehicle. Our customers come from all walks of life – business owners, off-road enthusiasts, and lifestyle users. Over the years, with improved technology and functionality, it has inspired owners to take on challenges and push the boundaries in creating an exciting life journey, while fulfilling their dreams and ambitions,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia, at the presentation ceremony.
The three generations of the Triton introduced in Malaysia since 2005.
Last year, despite the pandemic and competition from rivals, the model maintained a solid market share of 22% with 9,268 units sold. Six variants are available, all imported from the Mitsubishi Motors factory in Thailand. Prices (without insurance) range from RM81,390 to RM146,600.
Contest for owners In conjunction with this achievement, MMM is running the ‘100,000 Triton Ambitions’ Contest which will commence on September 14, 2022. To participate, Triton owners need to fill up a contest survey form and submit a photo which features a Triton in it.
Their photo can be entered in one or all four of the following categories: a. The Stylo King – owner’s most memorable leisure activity with the Triton; b. Tough Champ – owner’s toughest experience with the Triton; c. Extreme Adventurer – owner’s most memorable long-distance journey with the Triton; and d. Mod Hero – owner’s coolest modified Triton
One winner from each of the four categories will win 25,000 kms of diesel (worth up to RM7,000) each. The contest form, photo submission, and detailed contest terms and conditions can be found at the MMM website at www.mitsubishi-motors.com.my.
The Mitsubishi Motors network continues to grow in Malaysia with the opening of a new 3S Centre (Sales, Service & Spare parts) in Rawang, Selangor, recently. This brings the number of Mitsubishi Motors outlets in the Klang Valley to 16, with a total of 54 showrooms (out of which 49 are 3S Centres) and 55 service outlets nationwide.
The new outlet in Rawang is operated by Lofty Ambition (Rawang) Sdn Bhd which is not a newcomer as a Mitsubishi Motors authorised dealer. The company, which has been an authorised Mitsubishi Motors dealer since 2014, also operates three other outlets for the brand in Ipoh, Taiping, and Sitiawan in Perak.
Besides being strategically located to serve customers and Mitsubishi owners in the surrounding areas, the 3S facility is also accessible via the PLUS North-South Expressway, useful to note for travellers who may need assistance on their journeys.
Shinya Ikeda, CEO of Mitsubishi Motors Malaysia (right) with Sam Chang, Dealer Principal of Lofty Ambition Rawang.
The 3S centre consists of a 3-storey shoplot and has a built-up area of 4,000 square feet. It is designed in accordance with the Mitsubishi Motors’ brand identity and presents the brand’s global brand message: ‘Drive Your Ambition’.
Customers will be able to view new Mitsubishi models in the showroom while those who send their vehicles to the service centre can make use of a comfortable customer lounge which has complimentary wifi service. The service centre is fully equipped with the necessary tools for maintain Mitsubishi vehicles and the technicians have also been thoroughly trained for their work.
Congratulating Lofty Ambition for opening another Mitsubishi Motors showroom, Shinya Ikeda, CEO of Mitsubishi Motors Malaysia (MMM), said: “This goes to show the company’s confidence in the Mitsubishi brand, and commitment to further strengthen Mitsubishi’s presence and network in Malaysia. This new showroom is to serve our customers better in the Klang Valley as we see a huge potential for business growth, especially for the Triton pick-up truck and XPANDER 7-seater crossover.”
Mitsubishi Triton Phantom Plus, a limited edition of the popular pick-up truck.
Commenting on the business situation this year, Mr. Ikeda said that, during the first half of the year, MMM sold 12,261 cars, a 63% growth compared to the same period in 2021. “Our estimated market share is 4% and Mitsubishi Motors is retaining its position in the top three spot among non-national brands in Malaysia,” he added.
To know more about Mitsubishi Motors’ products and services in Malaysia or to locate an authorised dealer in the network, visit www.mitsubishi-motors.com.my.
Mitsubishi Motors Malaysia (MMM) has a long history of being a good corporate citizen, having contributed in various ways to different communities. The latest initiative is the donation of high-power solar systems to the Orang Asli community. This will provide electricity to them which can improve the quality of their lives.
The solar systems, which will be used at the Orang Asli’s Rumah Adat (shared community space), were donated through Global Peace Foundation, a non-profit non-government organization with a mission to build resilient and cohesive Orang Asli communities.
Lack of access to grid electricity in Orang Asli’s houses and community spaces brings health risks, expensive energy expenses, and environmental impact. To have light after dark, bonfires are frequently created by burning dried palm fruits but these generate a lot of smoke that causes cough and watery eyes among the villagers, and is unhealthy for children especially.
In addition, houses and community spaces are built from resources in the forest such as bamboo wood and additional items such as zinc and PVC. Some of these materials are flammable, making it dangerous to use fire as the source of light.
Some Orang Asli families also rely on disposable energy such as petrol to run generators and batteries to power more than just lights. The petrol, apart from being added cost, can also be hazardous to store.
Children would also have difficulty studying at night with no light or poor light, and activities are limited. By having more and better lighting, there can be more productive hours in the evening for house chores. The electricity from the solar systems can also be used for freezers and for charging mobilephones and other electrical equipment.
“As part of Malaysian society, we want to see Malaysians even the indigenous community live a better life. With high-power solar systems, we will be providing the Orang Asli community access to affordable and renewable energy that enhances productivity- allowing community projects to continue even after dark, minimizing health and environmental impact from non-renewable energy, lessen environmental pollution, and lastly reducing energy expenditure from buying expensive energy sources that are not sustainable,” said Arba Rahman, Senior Vice-President of Mitsubishi Motors Malaysia.
“This effort is together with Mitsubishi Motors Corporation global CSR program ‘STEP to the future’ which focuses on four main themes, standing for the first letters of Society, Traffic safety, Environment, and People. At MMM, we are focused to benefit the society through emphasis on the Environment and People, to create a better society where people can hope for a better future,” he added.
In spite of the effects of the COVID-19 pandemic, Mitsubishi Motors Malaysia (MMM) was able to achieve a higher sales volume during it its last financial year (FY21: April 2021 – March 2022). The total volume of 19,217 units was a 66% increase compared to the volume sold in the same period when the Total Industry Volume of the Malaysian market declined by 6.7%. This achievement put the company comfortably in the top 3 spots of the non-national automotive category.
The Triton pick-up truck was the bestseller for the brand with 9,420 units sold in FY21, which was a 24% increase compared to FY20. Its popularity among Malaysians was evident as it maintained a market share of around 21.4%.
The XPANDER was also a strong seller and the dominant model in the non-national MPV segment. 9,065 units of the locally-assembled 7-seater were sold, accounting for 47.2% to the company’s overall total sales.
Mitsubishi XPANDER
Volumes shown are for calendar year (January- December). Data for 2022 from January to March. Data source: MAA monthly reports.
“In general, the past 2 years have been tough on the automotive industry, not only with the rising cases of Omicron COVID-19 but floods that affected the Klang Valley and East Coast region, as well as parts or chips shortage. There were many hurdles for the industry to overcome, thus for our sales performance to grow is a significant triumph for us. We take this chance to thank the Malaysian government for initiating and extending the SST exemption these last couple of years. With this, our customers could enjoy extra savings while it also gives us the time to fulfil all booking orders made,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
“The company will continue to charge forward with strong momentum for 2022. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. We are continuing our best efforts to meet the booking numbers, and we have already increased our production capacity while maintaining a high level of product quality. Our customers are the ones that put us here, thus providing them with utmost convenience and confidence towards the brand is our utmost priority,” he added.
The Mitsubishi Motors network consists of 54 showrooms (out of which 49 are 3S Centres) and 55 service outlets throughout Malaysia. In East Malaysia, there are 14 showrooms (7 in Sarawak and 7 in Sabah). The present range consists of the Triton which is imported as a CBU (Completely Built-Up) model from Thailand, and the XPANDER MPV which is assembled locally.
Growing popularity for the Mitsubishi Triton and XPANDER saw the total sales volume of Mitsubishi Motors Malaysia (MMM) increasing in 2021. The company today announced that 17,489 vehicles from January to December 2021, a 91% increase compared to the same period in 2020.
With 7,397 units delivered nationwide, the XPANDER MPV had its best sales performance since being launched. This volume also made it the best-selling 7-seater Japanese crossover in Malaysia. The model is assembled locally at the DRB-HICOM manufacturing complex in Pekan, Pahang.
“We are pleased that XPANDER has enjoyed strong sales performance thanks to the extension of the tax-free incentive period. This decision by the Malaysian government has certainly helped the industry to sustain itself during this challenging phase. At Mitsubishi Motors, we have now progressed to increase our production volume for XPANDER, to cater for higher production capacity, and to fulfill all booking demands,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
The Triton, currently in its fifth generation, also continued to be among the more popular pick-up trucks in the country. In spite of the challenging market conditions, MMM’s dealers delivered 9,268 units in Peninsular and East Malaysia in 2021, 34% more than in 2020.
“The continued growth of Mitsubishi Motors market compared to last year is a sign that we are steadily moving towards recovery. As we look forward to advancing and progressing into 2022, we have heard every customer’s feedback regarding our products and services, and we will continue to improve for an ownership experience of the highest standard,” he added.
Owners of flood-damaged vehicles can obtain assistance from authorised Mitsubishi Motors Malaysia dealers nationwide.
Support for Mitsubishi owners
Mr. Ikeda also said that MMM is offering support to Mitsubishi owners whose vehicles were damaged by the floods. “We would like to take this opportunity to extend our heartfelt sympathy to all who were affected by the recent flood incidents. We are here to support them, and they can get assistance by contacting our Customer Careline,” he said.
MMM is offering a 30% discount on Mitsubishi genuine spare parts and a 50% discount on labour costs (for flood-damaged vehicles serviced at authorised Mitsubishi Motors dealerships) until January 20, 2022. In addition, the company will also support owners by offering free towing service. All customers need to do is to contact Mitsubishi Assist 24Hrs customer careline (MA24) at 1-800-88-2166 to request for this service. Mitsubishi owners who arrange for their vehicle towing, without the assistance of MA24 and insurance coverage, are also entitled to rebates worth up to RM300.
Although the Mitsubishi Triton truck, XPANDER MPV and Outlander SUV have more ground clearance and can cross flooded stretches of road without much problem, the recent floods in many parts of the country have been extremely severe. In many areas, the water level has been so high that vehicles have been almost fully submerged. There’s no way that any vehicle can escape from damage in such an extreme condition and for owners, there will be an expensive repair bill.
To help ease this unexpected expense (especially at a time when many are facing financial challenges), Mitsubishi Motors Malaysia (MMM) has a flood relief program for Mitsubishi owners in Kuala Lumpur, Selangor, and Pahang who have suffered vehicle damage due to the floods.
Discounts on parts and labour
Under the program, Mitsubishi vehicle owners (who purchased their vehicles from authorised Mitsubishi Motors dealers) will be given a 30% discount on Mitsubishi genuine parts and a 50% discount on labour costs for all repair work done on flood-damaged vehicles at authorised Mitsubishi Motors service centres. This offer available until January 20, 2022.
Free or subsidised towing services
In addition, MMM will also support Mitsubishi owners by offering free towing services. All the owners need to do is to contact Mitsubishi Assist 24Hrs customer careline (MA24) at 1-800-88-2166 to request this service which will bring their vehicle to the nearest authorised Mitsubishi Motors service centre. In the event that they do not use MA24 and do not have insurance coverage for towing there vehicle to the nearest authorised service centre, they can still apply for rebates worth up to RM300. However, they are required to lodge a police report concerning the vehicle being caught n a flood.
“Our thoughts are with Malaysians impacted by the aftermath of the flash floods tragedy. All of our service staff and authorized dealers are ready to assist our Mitsubishi owners with their affected vehicles. We hope that this flood relief program will help ease the burden of our customers going through this difficult time,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
Although Mitsubishi vehicles have high ground clearance which enables them to cross flooded roads and rough terrain, the recent floods were severe and many vehicles were damaged by water reaching above the window level.
For further information on the flood relief program, call MMM’s Customer Careline at 1-800-18-8161. To locate an authorised Mitsubishi Motors dealership, click here: www.mitsubishi-motors.com.my/service-locator/ .
As mentioned in May, Mitsubishi Motors Corporation (MMC) is reviving Ralliart, the motorsport brand of the company. No details were given as to what the scope of the revival would be but an image of a Triton with Ralliart treatment was shown in a presentation on the carmaker’s FY2020 financial results that were made public.
At the 38th Thailand International Motor Expo in Bangkok this week, the first models of the revived Ralliart brand will be unveiled. These are the Triton Ralliart and the Pajero Sport Ralliart as special editions, based on the popular pick-up and SUV models made at the factory in Thailand.
No performance upgrades yet
For now, it appears that the special editions do not have any performance upgrades and are essentially differentiated from the standard models by Ralliart-themed cosmetics reminiscent of the historic cars in rallies.
Both models feature iconic side decals with red, silver and black stripes, and mud flaps with the Ralliart logo. The front grille and alloy wheels are painted black to differentiate from the standard trim. As for the interior, the floormats have the Ralliart logo and red-accent overlocks are specially fitted.
Exclusive accessories
The Triton Ralliart is based on the low-rider variant of the Triton Club Cab (Mega Cab) and Double Cab. For these two models, in addition to the common cosmetic features are front bumper garnish with a red accent and bedliner with the Ralliart logo. In addition, the two-tone model features black door mirrors, black door handles, black rear gate handle and black rear bumper.
The Pajero Sport Ralliart has front and rear under garnish with red accents and the Ralliart logo. Exclusive to the two-tone colour model are black fender arch moldings, black roof rails, black shark fin antenna and black tailgate spoiler. Two exterior colour options are available – a two-tone exterior with a White Diamond body and a black roof, and Jet Black Mica.
“We are truly honoured to bring back the Ralliart brand products to the fans of Mitsubishi Motors and Ralliart,” said Takao Kato, president and chief executive officer, MMC. “Starting from these Ralliart special editions in Thailand, we are planning to introduce more of the attractive items sequentially. We are also considering some exciting activities in the near future, so that the fans can feel and enjoy our Ralliart spirit. Please stay tuned with our revived Ralliart… there is more to come!”
The Ralliart special editions will be available from Mitsubishi Motors’ dealerships in Thailand but no word on whether other markets will get them. Quite likely, distributors in other countries like Mitsubishi Motors Malaysia may offer Ralliart accessories first and then progress to fully-equipped models at a later stage.
To know more about the Triton and to test-drive one, visit www.mitsubishi-motors.com.my for the location of an authorised dealer in Malaysia.
Car-buyers and Mitsubishi owners in the Klang Valley, specifically the Kota Damansara area, now have a new Mitsubishi 3S centre to serve then. Authorized dealer Millennium Autohaus Sdn Bhd recently opened a new 3S Centre which will offer sales, aftersales services and spare parts in the growing township. The new outlet joins the Mitsubishi Motors network which now numbers 15 throughout Malaysia.
The facility, which is easily accessible via the NKVE Highway, has a built-up area of 12,370 square feet. As a 3S centre, all services are on one site, so it is convenient for both customers and owners. For those interested in buying a new Mitsubishi vehicle, there is a spacious showroom to view the latest models while, for owners, the fully-equipped service centre has 5 bays for efficient daily throughput.
“Congratulations to Millennium Autohaus for opening a Mitsubishi Motors showroom here in the Klang Valley. As business operations have restored nationwide, Mitsubishi Motors is placing a lot of emphasis on enhancing our network development such as establishing more dealerships and upgrading our facility, as well as digitally advancing our platforms to provide our customers with the best shopping experience,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
“MMM achieved a new record in October with 2,041 units of Mitsubishi Motors vehicles sold. We are appreciative of the government’s effort to extend the sales tax exemption until June 2022. This move will certainly help more Malaysians to purchase cars with extra savings and, at the same time, boost the nation’s economy through the automotive sector. We would also like to thank our customers for their great support and patience towards the Mitsubishi Motors brand. We will continue to enrich our customer’s touchpoints, providing them with more convenience and only the best,” he added.
The Triton pick-up and XPANDER MPV (below) are popular Mitsubishi models available at every authorised dealership.
Although many companies have focussed their CSR (corporate social responsibility) efforts on providing help to those affected by the COVID-19 pandemic, there are still many sections of society which need help, especially the under-privileged urban poor.
Recently, Mitsubishi Motors Malaysia (MMM) offered such help in the form of a Mitsubishi Triton 4×4 truck to the Dignity Farm School in Bentong, Pahang which is a one-stop holistic and community learning centre.
It will be used for the farm’s daily operations, and to provide transport for the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.
Helping underprivileged and indigenous community
The Triton was handed over earlier this month by MMM’s Chief Executive Officer, Tomoyuki Shinnishi. Explaining the decision to help the Dignity Farm School, Mr. Shinnishi said: “In line with the Malaysian government’s efforts to reopen schools soon with tightened and updated standard operating procedures to adhere to, we at Mitsubishi Motors Malaysia feel it is a strategic time post-lockdown to relook into how we can do more for the underprivileged and indigenous community in terms of education and health.”
“We are happy to work with the Dignity Farm School a place where skills and knowledge are connected and taught from a wellspring of sources and experiences, combining practical skills and theory in a farm setting. This, in return, will also prepare the underprivileged children in the future to enter an agricultural and tourism workforce requiring both innovation and manpower,” he said.
“The school is located in a remote area of Bentong where a 4×4 like the Triton is required. It has passed many endurance tests and we hope that it will assist the Dignity Farm School well in many of their adventures to come, no matter what the terrain,” added Mr. Shinnishi.
Activities at the Dignity Farm School.
Mitsubishi Motors CSR vision
MMM’s initiative supports the Mitsubishi Motors CSR vision for 2021 which is ‘Inspiring Lives Today for a Greater Future’. Its mission is to implement CSR activities that provide aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society, and environment.
As part of the company’s various and ongoing COVID-19 aid efforts, MMM also donated a Box of Hope containing food necessities and a bag of rice to the B40 groups in Malaysia. This effort will benefit more than 150 families across the nation.
To know more about the Triton and other Mitsubishi models available in Malaysia, visit www.mitsubishi-motors.com.my.
