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Mitsubishi Motors Malaysia reports 91% increase in sales for 2021

Growing popularity for the Mitsubishi Triton and XPANDER saw the total sales volume of Mitsubishi Motors Malaysia (MMM) increasing in 2021. The company today announced that 17,489 vehicles from January to December 2021, a 91% increase compared to the same period in 2020.

With 7,397 units delivered nationwide, the XPANDER MPV had its best sales performance since being launched. This volume also made it the best-selling 7-seater Japanese crossover in Malaysia. The model is assembled locally at the DRB-HICOM manufacturing complex in Pekan, Pahang.

“We are pleased that XPANDER has enjoyed strong sales performance thanks to the extension of the tax-free incentive period. This decision by the Malaysian government has certainly helped the industry to sustain itself during this challenging phase. At Mitsubishi Motors, we have now progressed to increase our production volume for XPANDER, to cater for higher production capacity, and to fulfill all booking demands,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.

The Triton, currently in its fifth generation, also continued to be among the more popular pick-up trucks in the country. In spite of the challenging market conditions, MMM’s dealers delivered 9,268 units in Peninsular and East Malaysia in 2021, 34% more than in 2020.

“The continued growth of Mitsubishi Motors market compared to last year is a sign that we are steadily moving towards recovery. As we look forward to advancing and progressing into 2022, we have heard every customer’s feedback regarding our products and services, and we will continue to improve for an ownership experience of the highest standard,” he added.

*Owners of flood-damaged vehicles can obtain assistance from authorised Mitsubishi Motors Malaysia dealers nationwide.*

Support for Mitsubishi owners
Mr. Ikeda also said that MMM is offering support to Mitsubishi owners whose vehicles were damaged by the floods. “We would like to take this opportunity to extend our heartfelt sympathy to all who were affected by the recent flood incidents. We are here to support them, and they can get assistance by contacting our Customer Careline,” he said.

MMM is offering a 30% discount on Mitsubishi genuine spare parts and a 50% discount on labour costs (for flood-damaged vehicles serviced at authorised Mitsubishi Motors dealerships) until January 20, 2022. In addition, the company will also support owners by offering free towing service. All customers need to do is to contact Mitsubishi Assist 24Hrs customer careline (MA24) at 1-800-88-2166 to request for this service. Mitsubishi owners who arrange for their vehicle towing, without the assistance of MA24 and insurance coverage, are also entitled to rebates worth up to RM300.

To locate an authorised Mitsubishi Motors dealer in Malaysia, visit www.mitsubishi-motors.com.my.

Mitsubishi Motors Malaysia offers free/subsidised towing services to vehicle owners affected by floods

Mitsubishi Motors Malaysia donates Mitsubishi Triton to the Dignity Farm School in Bentong, Pahang

Although many companies have focussed their CSR (corporate social responsibility) efforts on providing help to those affected by the COVID-19 pandemic, there are still many sections of society which need help, especially the under-privileged urban poor.

Recently, Mitsubishi Motors Malaysia (MMM) offered such help in the form of a Mitsubishi Triton 4×4 truck to the Dignity Farm School in Bentong, Pahang which is a one-stop holistic and community learning centre.

It will be used for the farm’s daily operations, and to provide transport for the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.

Helping underprivileged and indigenous community
The Triton was handed over earlier this month by MMM’s Chief Executive Officer, Tomoyuki Shinnishi. Explaining the decision to help the Dignity Farm School, Mr. Shinnishi said: “In line with the Malaysian government’s efforts to reopen schools soon with tightened and updated standard operating procedures to adhere to, we at Mitsubishi Motors Malaysia feel it is a strategic time post-lockdown to relook into how we can do more for the underprivileged and indigenous community in terms of education and health.”

“We are happy to work with the Dignity Farm School a place where skills and knowledge are connected and taught from a wellspring of sources and experiences, combining practical skills and theory in a farm setting. This, in return, will also prepare the underprivileged children in the future to enter an agricultural and tourism workforce requiring both innovation and manpower,” he said.

“The school is located in a remote area of Bentong where a 4×4 like the Triton is required. It has passed many endurance tests and we hope that it will assist the Dignity Farm School well in many of their adventures to come, no matter what the terrain,” added Mr. Shinnishi.

*Activities at the Dignity Farm School.*

Mitsubishi Motors CSR vision
MMM’s initiative supports the Mitsubishi Motors CSR vision for 2021 which is ‘Inspiring Lives Today for a Greater Future’. Its mission is to implement CSR activities that provide aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society, and environment.

As part of the company’s various and ongoing COVID-19 aid efforts, MMM also donated a Box of Hope containing food necessities and a bag of rice to the B40 groups in Malaysia. This effort will benefit more than 150 families across the nation.

To know more about the Triton and other Mitsubishi models available in Malaysia, visit www.mitsubishi-motors.com.my.

Mitsubishi Motors Malaysia provides essential items needed by our hardworking frontliners

Mitsubishi Triton sales surge to historic high in Malaysia

After the long period of inactivity due to the Movement Control Order (MCO) lockdowns for over 2 months, the auto industry is quickly revving up again. Customers are visiting showrooms and the backlog of orders is quickly being fulfilled. For Mitsubishi Motors Malaysia (MMM), there has been a steady surge which led to a historic sales achievement in the month of September 2021.

During the first full month of business since the government permitted businesses to resume in mid-August, MMM delivered 1,521 units of its most popular model, the Triton. This volume also gave it the highest market share of 34% within the pick-up segment for September.

Brand among top 3 in non-national segment
In comparison to 2020, the volume of Triton sales increased by 5.1% within the first half of company’s Financial Year 2021 (April – September 2021), while the overall sales volume saw positive growth with a total of 6,907 vehicles delivered. This raised Mitsubishi Motors market share from 1.7% (April – September 2020) to 3.9% (April-September 2021), maintaining the brand’s position among the top 3 non-national brands in Malaysia.

XPANDER MPV bookings close to 13,000
Besides the Triton, the XPANDER MPV has also been growing in popularity. It’s unfortunate that, like a number of the latest models, it was introduced during a period when the pandemic restricted movements. Now, as the situation eases, it is clear that the model has strong appeal as it is the best-selling non-national MPV with close to 13,000 bookings since launch in November 2020. To date, MMM has delivered 5,756 units of the model, assembled in Pahang, to new owners around the country.

*The XPANDER is priced from RM92,263 in Peninsular Malaysia (without insurance). As it is assembled in Malaysia, it is given 100% exemption of sales tax until the end of 2021.*

“After a few months of the challenging market situation due to the COVID-19 pandemic and lockdowns, the team at Mitsubishi Motors Malaysia is working with our best efforts to improve production, delivery timing, and to recover from backlog orders fulfilment for the XPANDER and Triton. We would also like to thank our customers who have shown us support and have been patient with us. As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our Financial Year,” said Tomoyuki Shinnishi, CEO of Mitsubishi Moors Malaysia.

Home Delivery Service soon
“In addition, we are continuously looking to improve and introduce new digital services. Soon, we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi vehicle to have their brand new car delivered to their doorstep. This is to ease customer’s convenience in shopping using Mitsubishi Online Showroom. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers,” he added.

To know more about Mitsubishi Motors models available in Malaysia and to locate a showroom for viewing and test-drives, visit www.mitsubishu-motors.com.my.

Mitsubishi Triton Athlete takes over as flagship of range from Adventure X

XPANDER MPV keeps Mitsubishi Motors among top 3 in non-national segment

While official industry sales data for April 2021 has not been released by the Malaysia Automotive Association, Mitsubishi Motors Malaysia (MMM) believes that its strong sales performance during the month would put it among the top 3 positions in the non-national brand rankings for the fourth consecutive month.

The brand’s sales have been on an upward trajectory since the year began and April saw a historical high with 1,872 vehicles sold. The major contributor was the XPANDER MPV which accounted for 52% of the total sales volume. Since being launched in the Malaysian market, MMM has collected more than 10,000 bookings for the model which is assembled in Pekan, Pahang.

Increased XPANDER production
“We are very pleased that the Mitsubishi XPANDER sales remain healthy and its demand is ahead of the number of units supplied. Despite the challenges we are facing with the recently announced Movement Control Order (MCO) or even with the Conditional Movement Control Order (CMCO) prior to MCO, we are continuing our best efforts to meet with the strong demand for the XPANDER by increasing our production capacity while maintaining a high level of product quality,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

Triton maintains strong position
The Triton pick-up truck is the other strong seller in the range locally, maintaining a market share close to 20%. The company delivered 680 units in April. including 142 units of the new Triton Athlete.

The Triton Athlete was launched in early April as the flagship of the pick-up range, taking over from the Adventure X variant. It is powered by a 2.4-litre MIVEC turbodiesel engine which produces 181 ps/430 Nm. Priced from RM141,500 (without insurance in Peninsular Malaysia), it comes with a factory warranty of 5 years, or maximum of 200,000 kms after registration.

“Although there was a decline in many economic sectors and the environmental sentiments starts to take a toll on people caused by the COVID-19 pandemic, we are relieved to see our sales remain optimistic and constantly moving towards a positive direction. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. Despite the challenges of supply constraints, Mitsubishi Motors is working our best to meet the expectation of our customers on the delivery preference,” Mr. Shinnishi added.

Besides the XPANDER and Triton, MMM also sells the Outlander SUV which is also assembled locally at the Tan Chong plant in Kuala Lumpur. It is available in two variants with a choice of 2-litre of 2.5-litre engines.

Visit www.mitsubishi-motors.com.my to know more about Xpander and other Mitsubishi vehicles in Malaysia.

Pay less for the Mitsubishi ASX, Outlander and Triton during August and September

Although our Merdeka celebrations are, unfortunately, subdued this year due to the COVID-19 pandemic, there are still promotions in conjunction with the event and one of them is the Merdeka Promotion by Mitsubishi Motors Malaysia. The promotion offers savings as well as extras for the full range of Mitsubishi models.

Customers looking to trade-in their current vehicle for the ASX compact SUV can get RM8, 888 as additional trade-in top-up support from authorized dealers. This promotion also comes with 5-year unlimited mileage warranty and free scheduled maintenance. Available in two variants, the ASX 2WD is priced at RM111,628 while the ASX 4WD is priced at RM125,182.

*Mitsubishi ASX, available with 2WD and 4WD*

If you prefer something bigger with 3 rows of seats for 7 persons, there’s the Outlander with either a 2-litre of 2.4-litre petrol engine. For those who choose the Outlander 2.0, priced at RM133,491, there’s a cash rebate up to RM4,000 and 2 years of free scheduled maintenance. Those who opt for the Outlander 2.4, priced at RM147,762, will get a cash rebate up to RM2,000 as well as 2 years of free scheduled maintenance. All Outlanders come with a 5-year unlimited mileage warranty.

*Mitsubishi Outlander, available with 2.0-litre or 2.4-litre engines*

The pricing of the ASX and Outlander is exempt from sales tax till the end of 2020. As both models are assembled locally, they can have full exemption of the 10% sales tax. For the ASX, this saves buyers up to RM8,000 while for the Outlander, the savings are up to RM4, 000.

Low interest rates for Triton
As for the popular Triton pick-up which is imported from Thailand, customers can enjoy a low hire-purchase interest rate of 0.88% per annum or cash rebates of up to RM4,000 (Triton VGT Adventure X, Triton VGT AT Premium and Triton VGT MT Premium). The special interest rate is only for H-P finance packages from Maybank or Public Bank.

Those who buy the Triton VGT with manual transmission during the promotion period can enjoy a cash rebate of RM6,000, while the Triton Quest 4×2 has a cash rebate of RM4,000. All Triton variants except for Triton Quest comes with a 5-year warranty or maximum of 200,000 kms. Prices range from RM78,488 to RM121,000.

The Merdeka Promotion is on until the end of September 2020 and available at all 51 Mitsubishi Motors showrooms nationwide. More information on the models can be found at www.mitsubishi-motors.com.my .

MITSUBISHI CONNECT adds convenience to the ownership experience for Mitsubishi owners

Sales uplift for Mitsubishi Triton in spite of difficult market conditions

Mitsubishi Motors Malaysia (MMM) reports that the company’s volume seller, the Mitsubishi Triton, recorded a 22.2% market share from January to July 2020, accounting for the bulk of the 4,008 units of Mitsubishi vehicles sold during the period. For the same period in 2019, the Triton’s market share was 16.9%.

The Triton is now in top position in the double-cab pick-up truck segment in three states – Melaka, Penang and Kedah.

Market share improvement
In overall performance, MMM saw its market share growing to 1.7% of the Total Industry Volume between January and July in spite of difficult market conditions, especially the long period of businesses being closed in compliance with the Movement Control Order.

“MMM is pleased to see positive sales take off after being under pressure by the unprecedented COVID-19 pandemic. This is driven largely by the 100% sales tax exemption from the government which applies to both our locally-assembled SUVs the ASX Compact SUV and Outlander seven-seater SUV. The good sales also reveal brand and customer’s loyalty in these very tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

New model launch soon
Mr. Shinnishi said that MMM is very excited for a thrilling year ahead with the introduction of the Mitsubishi XPANDER. “The 7-seater crossover will provide us with a solid base to maintain strong sales momentum until the end of the year. The demand and success of the new Mitsubishi XPANDER in our neighbouring ASEAN countries reflects on how well-suited this car is to meet the needs of customers and we’re confident that this impressive XPANDER will capture the heart of Malaysians,” he added.

In preparation of the introduction of the Mitsubishi XPANDER, selected number of Mitsubishi showrooms will be upgraded to Mitsubishi Motor’s latest Visual Identity (VI) this year to maintain the company’s leading position in providing excellent aftersales customer service.

For more information on the new XPANDER or other Mitsubishi models sold in Malaysia, visit www.mitsubishi-motors.com.my.

MITSUBISHI CONNECT adds convenience to the ownership experience for Mitsubishi owners

Mitsubishi Triton stays strong in the pick-up truck segment

The all-new Mitsubishi Triton drew a lot of attention with its bold new appearance and those looks (and, of course, its reputation as a very capable truck) must have persuaded many people to want to own one. In fact, sales of the pick-up truck have continued to grow since its launch in January last year (although it was previewed in late 2018 at the KL International Motor Show). It accounted for 71% of MMM’s sales, with the remainder being the Outlander and ASX SUVs.

Although sales of new pick-up trucks in Malaysia fell by 21% in 2019, with the total volume of locally-assembled models dropping by 27.1% as companies scaled back production in the light of reduced demand, Mitsubishi’s Triton registered an increase of 2.4% (compared to 2018) during the year with 5,792 units sold. The higher volume also captured a market share that was 3.8% more at 16.5%.

The momentum has continued into 2020 with Mitsubishi Motors Malaysia (MMM) reporting that its January sales achieved an all-time high market share for the past 10 years at 22.8%. The company didn’t provide the actual sales volume and as the monthly report from Malaysian Automotive Association (MAA) is delayed, we can’t determine those numbers.

Additionally, MMM says the Triton was the model in the pick-up segment that achieved positive growth and, with over 4,300 units delivered, expanded its overall sales with a 1.6% increase from April 2019 to January 2020, comparing to the same period last financial year. MMM’s Financial Year calendar is from April 2019 to March 2020.

“We are happy that we closed 2019 and began 2020 strong with the Mitsubishi Triton that has managed to capture the hearts of Malaysians with the DNA of the best handling pick-up truck. With the achievement of ranking number one in JD Power 2019 Malaysia Customer Service Index (CSI), we are committed to deliver top-notch service to all our customers,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

The Triton, imported as a CBU (completely built-up) model from Thailand, is available with 2.4-litre MIVEC and 2.5-litre turbodiesel engines. Customers can also choose either a 4×4 or 4×2 drivetrain. Prices start from RM79,890 and MMM gives a factory warranty of 200,000 kms (or maximum of 5 years).

Mitsubishi Triton sales rose in 2019 despite decline in pick-up truck segment

Mitsubishi Triton sales rose in 2019 despite decline in pick-up truck segment

Although accounting for 65% of the commercial vehicle segment, sales of new pick-up trucks in Malaysia fell by 21% in 2019, lowering the total volume to 35,121 units from 44,443 units in 2018. Likewise, for the models assembled locally, there was also a drop of 27.1% as companies scaled back production in the light of reduced demand.

While the decline was partly due to challenging economic conditions and uncertainty of projects continuing, the shift in consumer preference to SUVs could also have been a factor. While sales of new passenger vehicles grew by 1.2%, sales of new SUVS rose by 14.9% compared to 2018.

Market share rose to 16.5%
Despite the downturn in pick-up truck sales, Mitsubishi’s Triton model registered an increase of 2.4% (compared to 2018) during the year with 5,792 units sold. The higher volume also captured a market share that was 3.8% more at 16.5%.

“MMM will continue to provide the best-handling pick-up truck from our flagship model – the Triton Adventure X – to the Triton Quest 4×2 in order to meet our customers’ daily work and leisure requirements. We are confident of achieving our Triton sales target and that Mitsubishi Motors Malaysia will provide top-notch customer service to all its customers,” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia (MMM).

*A Mitsubishi Motors dealership in Sabah*

“Our achievement in 2019 included being ranked No. 1 in the J.D. Power 2019 Malaysia Customer Service Index (CSI) Mass Market Study. It was the second consecutive year for MMM to be ranked at Number One, while it has remained in the top three positions for 5 consecutive years,” Mr. Shinnishi said.

He added that in terms of sales, MMM was ranked among the top two in the 2019 J.D. Power Sales Satisfaction Index (SSI). “These results were a reflection of owners’ satisfaction which was experienced at the authorized service centres of the Mitsubishi Motors Malaysia network,” he explained.

Boost in sales helped by new generation
The growth in pick-up sales was attributed to the introduction of the new generation of the Triton which has contributed to 71.2% of the overall business of MMM. “We launched the new generation in January and besides the new ‘Dynamic Shield’ design concept, it has improved quality, advanced safety features and maintains the DNA of the best handling pick-up truck,” said Mr. Shinnishi.

“Subsequently, in November, we upgraded the range-topping Triton Adventure X and Triton AT Premium with more accessories. The company also launched the new Triton Quest and Limited Edition Triton Knight to complete the Triton line-up,” he added.

Mitsubishi Outlander and ASX — *Besides, the Triton, the Mitsubishi Motors range in Malaysia also includes the Outlander and ASX.*

The Triton, with prices starting from RM79,890, is the only pick-up in Malaysia with a long warranty of 200,000-km (or maximum of 5 years). It certainly reflects the confidence that MMM has in the quality and durability of the vehicles which are imported from Thailand in CBU (completely built-up) form.

Visit www.mitsubishi-motors.com.my for more information about the latest Triton and the location of authorised Mitsubishi Motors showrooms throughout Malaysia.

Limited edition Mitsubishi Triton Knight for same price as Triton Adventure X

Ford Ranger wins International Pick-up Award 2020

Following a 3-day group test in Sweden against 4 other nominees, the Ford Ranger emerged victorious in the challenge for the International Pick-up Award 2020 (IPUA). The latest Ranger with its technical and safety advancements, was up against the Mitsubishi L200 (Triton in Malaysia), revised Nissan Navara and Renault Alaskan, and Toyota Hilux. The Ranger, manufactured in Thailand, previously won the IPUA in 2013.

The fifth running of the biennial International Award for 1-tonne Pick-up trucks ‘was a very close run competition’, according to Jarlath Sweeney, Chairman, International Van of the Year Jury. Voted by 18 members of the International Van of the Year jury, just 6 points separated the top two contenders in the final tally. The Ranger scored 78 points to the 72 received by the Mitsubishi L200, with the Toyota Hilux coming in third.

“Jury members adjudged the Ranger to be the best all-rounder and noted that it’s a bestseller too, as the previous version together with this revised model dominate the European marketplace with almost 30% share of the IPUA 1-tonne segment. So the public recognize its merits also! Marks were allocated on each vehicle based on powertrain efficiencies, load volume and capability, driver and passenger comfort and safety aspects, as well as low total cost of operation from a business point of view,” added Jarlath.

Commenting on the ongoing success of the Ranger from both the press and public, Hans Schep, General Manager Commercial Vehicles, Ford of Europe said: “We are delighted that the Ford Ranger has been recognised by the IPUA jury for a second time, which is a testament to the enduring appeal of Europe’s favourite Pick-up. With its all-new powertrain and enhanced capability – not to mention the exciting new Raptor model – the Ranger is now moving the game on once again.”

VW Amarok — *The Volkswagen Amarok was the first winner of the International Pick-up Award when it began in 2011.*

Previous IPUA winners have been the Volkswagen Amarok V6 (2018), Nissan NP300 Navara (2016), Ford Ranger (2013, and Volkswagen Amarok (2011).

To test-drive or know more about the Ford Ranger that won the award, visit www.sdacford.com.my.

All 19 limited edition Ford Ranger Splash trucks booked!

Have a different type of Sunday at the Mitsubishi Triton 4×4 Adventure

If you’re in the Desa Tebrau area of Johor Bahru this weekend and want to experience something different, drop by at the Mitsubishi Triton 4×4 Adventure. At this event which is in the Linear Park and presented by Mitsubishi Motors Malaysia (MMM), members of the public can experience the capabilities of the latest Mitsubishi Triton pick-up.

Member of the public can test-drive the vehicle over a few obstacle courses. For example, the Devil’s Angle has a hill slope which will show how the Hill Descent Control functions on the new Triton.

Another course has muddy terrain, which is specially designed to show off the Super-Select 4WD II system and off-road mode. Last but not least is the Log and Roll course where the suspension and overall cabin comfort can be experienced.

Visitors to the Triton 4×4 Adventure event can also take part in the Mitsubishi Agility Challenge to test the vehicle’s handling. There are prizes to be won for those who can complete obstacle courses featuring slalom, sharp cornering, manoeuvring, and a parking challenge in a tight space within the shortest time. Points will be earned for every completion of challenge and winners can win up to RM700 of cash prizes daily.

Other activities with prizes and rewards are:
♦ Test drive and stand to win an iPhone 11;
♦ Test drive and stand to win Grand Prize of RM888 cash daily;
♦ The first 100 participants to test drive any Mitsubishi model at the event will receive a free Boba Tea drink from The Alley;
♦ Customers who put a booking fee of RM300 for any new Mitsubishi model will receive an exclusive Ralliart tumbler.

Customers who book and register a new Mitsubishi Triton VGT Adventure X, Triton VGT AT Premium and Triton VGT MT Premium can choose to either enjoy an interest rate of up to 0.88% (with H-P financing from Maybank or Public Bank), OR cash rebates. These promotions are valid from now until December 31, 2019.

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