We have been looking forward to this one ever since we got the invite and the day has finally come where we managed to get our hands on the Mitsubishi Triton Athlete and take it on a proper off-road course in Tanamera, Shah Alam.
The event is open to the public and is happening from 24 to 25 June and Mitsubishi is inviting everyone to get the “Champion Xperience”. Should you choose to go, you will definitely get the excitement of a rally stage just as we did.
As soon as you enter, you’re greeted by a fleet of Triton Athletes and also displayed is an absolute legend, the Mitsubishi Lancer Evolution VI Tommi Makinen Edition. This beast is powered by a 2.0-litre 16-valve DOC intercooler/turbocharged unit with 280 PS and 373Nm of torque! It really needs no introduction other than that.
Words, pictures and even videos cannot convey the same appreciation of a vehicle’s capabilities in the same way as personally driving it, and Mitsubishi Motors Malaysia (MMM) understands that. To provide the experiences of its products, it has had events where the public can get behind the wheel to take a test-drive in specially prepared courses. To show more extreme capabilities of models like the Triton, they even brought in Dakar Rally champ, Hiroshi Masuoka, to provide ‘taxi rides’.
During the first quarter of 2023, there are opportunities to experience their bestselling model, the XPANDER 7-seater crossover, at the Mitsubishi XPANDER Venture Event. The first one will be held this weekend (January 14/15) at Dataran Karnival, Perkarangan Shah Alam, Selangor. The location is next to the Shah Alam Stadium (click here for directions).
Mitsubishi Motors Malaysia (MMM) finished off 2022 with a record high in sales, delivering 24,017 vehicles. Although the company’s range in Malaysia is limited to 2 models, they are so popular that, in 2022, the volume increased by 37.3% over the 2021 figure.
The record volume puts Mitsubishi Motors in third place among the non-national brands and with the Total Industry Volume expected to be over 700,000 units when the Malaysian Automotive Association releases the year’s data, the Mitsubishi Motors share is estimated to be 3.3%.
While the Mitsubishi XPANDER assembled in Malaysia is only available in the standard body version, some other markets also have an XPANDER Cross, a more SUV-themed version. It was added to the range in 2019 and at the 29th GAIKINDO Indonesia International Auto Show yesterday, an updated version of the XPANDER Cross was officially launched. Indonesia gets the new XPANDER Cross first as the 3-row crossover MPV’s production hub is located there.
The facelifted XPANDER Cross gets a new and more aggressive frontal design which continues to have the overall Dynamic Shield design concept that is also found on the Triton pick-up. The styling is more expressive and gives a stronger SUV image.
This has been achieved by combining the large grille with a trapezoidal motif and incorporating the bumper with a guard bar shape. The headlights have gained a distinctive T-shaped design that emphasizes the width of the vehicle. The signal lights, previously placed under the headlight units, are now incorporated into the upper position lamps to improve visibility.
In addition, the front and rear overhangs have been extended by 95 mm, while the bonnet has been thickened to create proportions that increase dynamism and stability.
At the rear, the tailgate has a more 3-dimensional shape, and the dividing line has been reduced to enhance the texture. The rear combination lamps have a wide design and the horizontal T-shaped tail lamp like the front. In addition to the conventional tail lamp and reversing lamp, the brake light is an LED type for better and faster illumination.
The front and rear skidplates and the gray paint on the door garnish are coordinated to create a 3-dimensional effect which gives a sense of strength, while the roof rail is finished in black. The 17-inch aluminium wheels have a medium gray 2-tone machined bright finish to provide highlighting.
The 7-person cabin has a dashboard which was designed using a ‘HORIZONTAL AXIS’ concept. The latest XPANDER Cross has a new large-diameter 4-spoke steering wheel which makes it easier to grasp. The 8-inch colour LCD crystal meter has more intuitive and easier to use operations. To reduce taking the hands off the steering wheel, the driver can use switches on the steering wheel itself.
The XPANDER Cross has the same powertrain as the rest of the range, ie a 1.5-litre 4-cylinder petrol engine (Mitsubishi 4A91) with 105 ps/141 Nm. Depending on the market, transmission options are 5-speed manual or CVT, but all versions have only front-wheel drive.
Engine remains the same 1.5-litre unit but the automatic transmission is a CVT.
While there are no powertrain updates, the XPANDER Cross now has Mitsubishi Active Yaw Control (AYC) for better cornering control. The system adjusts the braking force of the front left and right wheels to improve turning performance, suppressing understeer.
Some changes have been made to the suspension to improve ride comfort. The rigidity of the front strut mounting area has been increased while the rear shock absorber cylinder size has been expanded. High-performance front and rear valves have also been newly adopted to achieve a flat and comfortable ride even on rough road surfaces.
Up till the end of 2021, over 580,000 units of the XPANDER/XPANDER Cross have been sold in ASEAN markets as well as the Middle East South Asia, South America, Central America and Africa. In countries like Malaysia, the XPANDER has been assembled locally to have a more competitive price in the market.
In spite of the effects of the COVID-19 pandemic, Mitsubishi Motors Malaysia (MMM) was able to achieve a higher sales volume during it its last financial year (FY21: April 2021 – March 2022). The total volume of 19,217 units was a 66% increase compared to the volume sold in the same period when the Total Industry Volume of the Malaysian market declined by 6.7%. This achievement put the company comfortably in the top 3 spots of the non-national automotive category.
The Triton pick-up truck was the bestseller for the brand with 9,420 units sold in FY21, which was a 24% increase compared to FY20. Its popularity among Malaysians was evident as it maintained a market share of around 21.4%.
The XPANDER was also a strong seller and the dominant model in the non-national MPV segment. 9,065 units of the locally-assembled 7-seater were sold, accounting for 47.2% to the company’s overall total sales.
Mitsubishi XPANDER
Volumes shown are for calendar year (January- December). Data for 2022 from January to March. Data source: MAA monthly reports.
“In general, the past 2 years have been tough on the automotive industry, not only with the rising cases of Omicron COVID-19 but floods that affected the Klang Valley and East Coast region, as well as parts or chips shortage. There were many hurdles for the industry to overcome, thus for our sales performance to grow is a significant triumph for us. We take this chance to thank the Malaysian government for initiating and extending the SST exemption these last couple of years. With this, our customers could enjoy extra savings while it also gives us the time to fulfil all booking orders made,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
“The company will continue to charge forward with strong momentum for 2022. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. We are continuing our best efforts to meet the booking numbers, and we have already increased our production capacity while maintaining a high level of product quality. Our customers are the ones that put us here, thus providing them with utmost convenience and confidence towards the brand is our utmost priority,” he added.
The Mitsubishi Motors network consists of 54 showrooms (out of which 49 are 3S Centres) and 55 service outlets throughout Malaysia. In East Malaysia, there are 14 showrooms (7 in Sarawak and 7 in Sabah). The present range consists of the Triton which is imported as a CBU (Completely Built-Up) model from Thailand, and the XPANDER MPV which is assembled locally.
Growing popularity for the Mitsubishi Triton and XPANDER saw the total sales volume of Mitsubishi Motors Malaysia (MMM) increasing in 2021. The company today announced that 17,489 vehicles from January to December 2021, a 91% increase compared to the same period in 2020.
With 7,397 units delivered nationwide, the XPANDER MPV had its best sales performance since being launched. This volume also made it the best-selling 7-seater Japanese crossover in Malaysia. The model is assembled locally at the DRB-HICOM manufacturing complex in Pekan, Pahang.
“We are pleased that XPANDER has enjoyed strong sales performance thanks to the extension of the tax-free incentive period. This decision by the Malaysian government has certainly helped the industry to sustain itself during this challenging phase. At Mitsubishi Motors, we have now progressed to increase our production volume for XPANDER, to cater for higher production capacity, and to fulfill all booking demands,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
The Triton, currently in its fifth generation, also continued to be among the more popular pick-up trucks in the country. In spite of the challenging market conditions, MMM’s dealers delivered 9,268 units in Peninsular and East Malaysia in 2021, 34% more than in 2020.
“The continued growth of Mitsubishi Motors market compared to last year is a sign that we are steadily moving towards recovery. As we look forward to advancing and progressing into 2022, we have heard every customer’s feedback regarding our products and services, and we will continue to improve for an ownership experience of the highest standard,” he added.
Owners of flood-damaged vehicles can obtain assistance from authorised Mitsubishi Motors Malaysia dealers nationwide.
Support for Mitsubishi owners
Mr. Ikeda also said that MMM is offering support to Mitsubishi owners whose vehicles were damaged by the floods. “We would like to take this opportunity to extend our heartfelt sympathy to all who were affected by the recent flood incidents. We are here to support them, and they can get assistance by contacting our Customer Careline,” he said.
MMM is offering a 30% discount on Mitsubishi genuine spare parts and a 50% discount on labour costs (for flood-damaged vehicles serviced at authorised Mitsubishi Motors dealerships) until January 20, 2022. In addition, the company will also support owners by offering free towing service. All customers need to do is to contact Mitsubishi Assist 24Hrs customer careline (MA24) at 1-800-88-2166 to request for this service. Mitsubishi owners who arrange for their vehicle towing, without the assistance of MA24 and insurance coverage, are also entitled to rebates worth up to RM300.
Are you one of those who prefers to be alone at the wheel when test-driving a vehicle? Some people are like that and dislike having a salesman accompany them, sometimes being distracting as they keep talking about the features of the model. But for virtually all companies, that would be an understandable policy – after all, a stranger is taking their property out for a drive and all they have are some of his personal details.
Furthermore, in these pandemic times, customers may also be uncomfortable having a stranger in the vehicle with them, even if everyone follows SOPs.
For Klang Valley customers
Mitsubishi Motors Malaysia (MMM) understands such feelings and now offers the option of an unaccompanied test-drive for customers in the Klang Valley. This option is for the popular Triton Athlete pick-up truck and the XPANDER 7-seater MPV. Of course, if they wish, the salesman can also be present and explain the many features in the vehicles so they can enjoy it more on their drive.
To request for a test-drive, customers should visit MMM’s official website at www.mitsubishi-motors.com.my/testdrive2u/ and fill out the form online. Upon receiving the request, an authorized Mitsubishi Motors dealer nearest to them will make contact to verify and confirm the appointment. Arrangements will then be made to deliver the test-drive vehicle to the customer’s preferred location for the test-drive which can be up to an hour long.
Fully sanitized vehicles for peace of mind
MMM assures customers that every test-drive is properly sanitized, especially at all touchpoints, for their safety and peace of mind. Product information will also be provided to ensure that the customer can operate the various systems, especially those which enhance comfort or add convenience. Needless to say, the customer should have a valid driving licence to drive on public roads.
For example, in both models, there’s seamless connectivity for compatible smartphones with Apple CarPlay and Android Auto to put favourite apps in the infotainment system. This means the driver can use those apps right from the dashboard and in some cases, voice commands also provide handsfree operation.
“As the nation moves towards the endemic era, living with COVID-19 and SOPs are the New Normal challenges that we need to adapt to. As a company, we adapt our business primarily to keep our customers safe. Hence we offer the unaccompanied test-drive option for a peace-of-mind shopping experience. This option will allow our customers to experience the Mitsubishi cars on their terms with limited contact,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
“Shopping for a new vehicle present day is different than it was before the pandemic. At Mitsubishi Motors, we saw this as an opportunity to improve our customer’s experience and convenience. Through our Mitsubishi Online Showroom, customers can now learn about Mitsubishi vehicles, and they only need to fill up a form to schedule an appointment with our authorized dealers. We will then take care of the rest of the process right to delivering the Mitsubishi vehicle to customer’s doorstep,” Mr. Ikeda added.
For those who already own a Mitsubishi vehicle, using the MITSUBISHI CONNECT MY mobile app makes it easy to schedule a service appointment. They can also obtain assistance by calling MMM’s Customer Careline at 1800 18 8161.
After the long period of inactivity due to the Movement Control Order (MCO) lockdowns for over 2 months, the auto industry is quickly revving up again. Customers are visiting showrooms and the backlog of orders is quickly being fulfilled. For Mitsubishi Motors Malaysia (MMM), there has been a steady surge which led to a historic sales achievement in the month of September 2021.
During the first full month of business since the government permitted businesses to resume in mid-August, MMM delivered 1,521 units of its most popular model, the Triton. This volume also gave it the highest market share of 34% within the pick-up segment for September.
Brand among top 3 in non-national segment
In comparison to 2020, the volume of Triton sales increased by 5.1% within the first half of company’s Financial Year 2021 (April – September 2021), while the overall sales volume saw positive growth with a total of 6,907 vehicles delivered. This raised Mitsubishi Motors market share from 1.7% (April – September 2020) to 3.9% (April-September 2021), maintaining the brand’s position among the top 3 non-national brands in Malaysia.
XPANDER MPV bookings close to 13,000
Besides the Triton, the XPANDER MPV has also been growing in popularity. It’s unfortunate that, like a number of the latest models, it was introduced during a period when the pandemic restricted movements. Now, as the situation eases, it is clear that the model has strong appeal as it is the best-selling non-national MPV with close to 13,000 bookings since launch in November 2020. To date, MMM has delivered 5,756 units of the model, assembled in Pahang, to new owners around the country.
The XPANDER is priced from RM92,263 in Peninsular Malaysia (without insurance). As it is assembled in Malaysia, it is given 100% exemption of sales tax until the end of 2021.
“After a few months of the challenging market situation due to the COVID-19 pandemic and lockdowns, the team at Mitsubishi Motors Malaysia is working with our best efforts to improve production, delivery timing, and to recover from backlog orders fulfilment for the XPANDER and Triton. We would also like to thank our customers who have shown us support and have been patient with us. As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our Financial Year,” said Tomoyuki Shinnishi, CEO of Mitsubishi Moors Malaysia.
Home Delivery Service soon
“In addition, we are continuously looking to improve and introduce new digital services. Soon, we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi vehicle to have their brand new car delivered to their doorstep. This is to ease customer’s convenience in shopping using Mitsubishi Online Showroom. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers,” he added.
To know more about Mitsubishi Motors models available in Malaysia and to locate a showroom for viewing and test-drives, visit www.mitsubishu-motors.com.my.
While official industry sales data for April 2021 has not been released by the Malaysia Automotive Association, Mitsubishi Motors Malaysia (MMM) believes that its strong sales performance during the month would put it among the top 3 positions in the non-national brand rankings for the fourth consecutive month.
The brand’s sales have been on an upward trajectory since the year began and April saw a historical high with 1,872 vehicles sold. The major contributor was the XPANDER MPV which accounted for 52% of the total sales volume. Since being launched in the Malaysian market, MMM has collected more than 10,000 bookings for the model which is assembled in Pekan, Pahang.
Increased XPANDER production
“We are very pleased that the Mitsubishi XPANDER sales remain healthy and its demand is ahead of the number of units supplied. Despite the challenges we are facing with the recently announced Movement Control Order (MCO) or even with the Conditional Movement Control Order (CMCO) prior to MCO, we are continuing our best efforts to meet with the strong demand for the XPANDER by increasing our production capacity while maintaining a high level of product quality,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
Triton maintains strong position
The Triton pick-up truck is the other strong seller in the range locally, maintaining a market share close to 20%. The company delivered 680 units in April. including 142 units of the new Triton Athlete.
The Triton Athlete was launched in early April as the flagship of the pick-up range, taking over from the Adventure X variant. It is powered by a 2.4-litre MIVEC turbodiesel engine which produces 181 ps/430 Nm. Priced from RM141,500 (without insurance in Peninsular Malaysia), it comes with a factory warranty of 5 years, or maximum of 200,000 kms after registration.
“Although there was a decline in many economic sectors and the environmental sentiments starts to take a toll on people caused by the COVID-19 pandemic, we are relieved to see our sales remain optimistic and constantly moving towards a positive direction. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. Despite the challenges of supply constraints, Mitsubishi Motors is working our best to meet the expectation of our customers on the delivery preference,” Mr. Shinnishi added.
Besides the XPANDER and Triton, MMM also sells the Outlander SUV which is also assembled locally at the Tan Chong plant in Kuala Lumpur. It is available in two variants with a choice of 2-litre of 2.5-litre engines.
Customers for the new Mitsubishi XPANDER are now receiving their vehicles around the country as deliveries are underway. The first units began rolling out from the assembly facility at HICOM Automotive Manufacturers Sdn Bhd in Pekan, Pahang at the end of October. Mitsubishi Motors Malaysia (MMM) plans to assemble around 6,000 units for sale annually, and every unit to be assembled till the end of the year already has a customer waiting.
Demand exceeds supply
“Due to the overwhelming response, the total amount of bookings which MMM received has exceeded the total production capacity until December 2020. Customers who book the new XPANDER moving forward will receive the 2021 model year vehicles, which will be subjected to sales tax,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
The XPANDER is priced from RM91,359 (without insurance) during November and December, after which the price will increase to RM94,800 with the inclusion of 10% sales tax when the exemption ends.
Only one variant is currently available, powered by an all-aluminium 1.5-litre MIVEC petrol engine with an output of 105 ps/141 Nm. Power delivery to the front wheels is through a 4-speed automatic transmission.
The 3-row cabin has an overall length of 4475 mm and an overall height of 1730 mm, made possible by the 2775 mm wheelbase. MMM says that the XPANDER is the only model in its class with fold-flat second and third rows seats providing full luggage space and a car-like cargo area.
“Mitsubishi Motors is very excited to deliver the Malaysian-made new XPANDER to some early bird customers. The XPANDER has already attracted a strong following here and wherever it is sold in ASEAN. With its combination of style, practicality and competitive pricing, we believe the XPANDER will play an increasingly important role in growing our sales,” Mr. Shinnishi said.
New colour for Triton
Meanwhile, those who are considering the Triton pick-up truck have a new exterior colour choice for the Adventure-X version – Sun flare Orange Pearl. The new colour joins Jet Black Mica and White Diamond in the available colour range.
New colour for flagship version of Triton.
The Triton Adventure-X is the flagship of the Triton range imported from Thailand. Prices for the Triton start from RM79,890 and go up to RM137,900 (excluding insurance).
Viewing and test-drives of the XPANDER and Triton are available at authorised dealerships nationwide. Their locations can be found at www.mitsubishi-motors.com.my.
