Running out of things to do during this #stayathome period which the Movement Control Order (MCO) requires you to do? Here’s something from Infiniti, Nissan’s luxury brand, which could help you discover a new hobby.
Drawing on its Japanese heritage and dramatic designs, Infiniti is releasing a collection of ‘Carigami’ models as part of the #ParkitforNow campaign in the USA. The project is part of the brand’s effort to encourage people to stay at home to contain the spread of COVID-19, by providing a free creative outlet for customers and fans.
Combining two elements of Infiniti brand DNA – powerfully elegant design with Japanese inspired craftsmanship – the aim is to create designs like origami. This art of folding paper is said to have its origins in China and Europe though today it is usually associated with Japanese culture.
A series of three different Infiniti models can be produced in 1:27 scale, replicating the design of the Q50, QX80, and the FX crossover. They can be downloaded for free from www.infiniti.com and printed on paper (the thicker, the better). Using a hobby knife or cutter and some glue, the templates can then be assembled into the cars.
“In this unprecedented time where citizens of the world are doing their part to fight COVID-19 by staying at home, we wanted to develop something that will help ease the boredom, while having a bit of fun” said Phil York, General Manager of Infiniti Global Brand and Marketing. He continued, “Our hope is that lovers of cars and crafts alike will enjoy Carigami.”
The team who created the project embraced the playful spirit of the concept when producing content, including capturing a scaled-down ‘at home reveal’ of the models on a record turntable (in place of the typical design revolve). The aim is to inspire users who are seeking for a creative outlet as they practice social distancing at home.
Starting with the Q50, the QX80 and the FX, Carigami model templates will be progressively available. After assembly, you can upload images of your efforts to social media and add the hashtags #ParkitforNow #Carigami.
Have fun!
Click here to get the Carigami templates
