Monthly sales figures Archives

Subaru USA claims August as best sales month in company’s history

Subaru USA has reported that August 2017 has been its best sales month in the company’s history. It stated that 63,215 vehicles have been sold in that month which accounts for a 4.6% increase compared to the same period last year.

This marks the first time that the automaker has managed to shift this many vehicles in one month. The previous sales record was in December 2016, when the company sold 63,177 vehicles in total.

This has helped bolster Subaru’s sales yearly figures even further with an 8.1% percent increase with 423,728 vehicles sold, compared to the same period in 2016. This also means that August marked the 42nd consecutive month with 40,000+ vehicle sales for the company.

Demand for models like the Crosstrek, Impreza and Outback were considerably strong, Even its niche sports car, the BRZ, enjoyed a surge in sales compared with August 2016. This means that the trust of US car buyers have in the brand is growing with each passing year.

“It was our 69th consecutive month of yearly, month over month sales increases. Our retailers gave a truly exceptional effort and we are on pace for our 9th consecutive sales record,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc.

“The Crosstrek easily had its best month ever and we welcome the all-new 2018 model with the introduction of its advertising and marketing campaign in September that we know will resonate with customers,” he later added.

Subaru has had a strong presence in the US car market for several decades and is considered one of the most sort after/ trusted Japanese brands. Here in Malaysia, demand for Subaru vehicles have started to increase as well, thanks to enticing new models with relatively affordable price tags.

Volkswagen records sales growth despite ongoing diesel-gate issue

Despite the ongoing diesel-gate scandal, Volkswagen’s sales figures don’t seem too shabby. Based on a report published by the automaker, things are starting to look rosy again for the German based manufacturer.

In the past two months alone, VW’s sales figures have grown by 3.5 to 4.0 percent. That equates to roughly 2.9 million vehicles that have been sold worldwide in the first half of this year. By comparison, the automaker managed to sell 0.3 percent more cars this year than it did during the same period in 2016.

There’s also been above average market growth in certain areas. in the US, where VW’s image has been hit the worst, saw an increase of about 8.2 percent. In South America there was a 12.2 growth, Russia recorded 17.9 while China only saw an increase of about 0.2 percent.

Volkswagen attributes the rise in sales these past few months to its broad portfolio of vehicles, which have been able to appeal to varying tastes. Despite the dark clouds that have been looming directly above the automaker, many car buyers still regard VW vehicles as some of the best in the world. And with the launch of new models like the Polo, Arteon and Tiguan Allspace, VW hopes this rusrugence in sales will be bolstered even further.

“The Volkswagen brand is on the right track. There is strong demand for our cars throughout the world and our strategic realignment is showing positive effects on business operations”, explained Herbert Diess, Chairman of the Board of Management of the Volkswagen brand.

He added, “We have successfully embarked on a new phase in our company. Our objective is to position Volkswagen in such a way that it is fully and completely viable for the future so that we can continue to play a leading role in the automobile world of the future.”

Financially, VW has taken a number of steps to help weather the storm, which include improving vehicle costs and optimizing its product portfolio. The result, is a robust manufacturing system that is able to cope with demand and churn out new as well as improved vehicles in a timely manner.

The Board of Management of the Volkswagen Brand have said that sales forecast of this year is expected to rise 10 percent compared to the same period lat year. Also, an operating return of 2.5 to 3.5 percent on sales of higher end models is to be expected. Medium-term and long-term return on sales of the brand are expected to reach at least 4 per cent by 2020 and 6 per cent by 2025.

If things continue to pick up, VW may finally be able to put this diesel scandal behind them and continue to produce some of the best cars that they have to offer. And we hope that this happens sooner rather than later.

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