The Klang Valley has the largest concentration of motor vehicles in the country and obviously, also a large proportion of Mercedes-Benz vehicles. For this reason, the network of outlets – known as Autohaus – is quite extensive in the Klang Valley to serve the many customers.
In Bandar Parklands, near Klang, Hap Seng Star has a Mercedes-Benz Autohaus in the Bukti Tinggi area which was set up in view of the prominent and established township. “We want to be where our customers are, and deliver to them the best customer services and retail experience. In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group’s Automotive Division.
Mitsubishi owners in Kluang, Johor, now have a more convenient location to go to when they need aftersales services or to purchase their next Mitsubishi vehicle. A new Mitsubishi Motors 3S Centre (Sales, Service & Spare parts) operated by K.M. Lim Auto Sdn Bhd has opened in Taman Tasik Indah to serve the surrounding areas.
The new dealership brings the number of outlets in Johor to seven. Nationwide, the Mitsubishi Motors brand is represented by 55 outlets (out of which 50 are 3S Centres) and 56 service centres. In East Malaysia, there are 14 showrooms (7 in Sarawak and 7 in Sabah).
The Mitsubishi Motors network continues to grow in Malaysia with the opening of a new 3S Centre (Sales, Service & Spare parts) in Rawang, Selangor, recently. This brings the number of Mitsubishi Motors outlets in the Klang Valley to 16, with a total of 54 showrooms (out of which 49 are 3S Centres) and 55 service outlets nationwide.
The new outlet in Rawang is operated by Lofty Ambition (Rawang) Sdn Bhd which is not a newcomer as a Mitsubishi Motors authorised dealer. The company, which has been an authorised Mitsubishi Motors dealer since 2014, also operates three other outlets for the brand in Ipoh, Taiping, and Sitiawan in Perak.
Besides being strategically located to serve customers and Mitsubishi owners in the surrounding areas, the 3S facility is also accessible via the PLUS North-South Expressway, useful to note for travellers who may need assistance on their journeys.
The 3S centre consists of a 3-storey shoplot and has a built-up area of 4,000 square feet. It is designed in accordance with the Mitsubishi Motors’ brand identity and presents the brand’s global brand message: ‘Drive Your Ambition’.
Customers will be able to view new Mitsubishi models in the showroom while those who send their vehicles to the service centre can make use of a comfortable customer lounge which has complimentary wifi service. The service centre is fully equipped with the necessary tools for maintain Mitsubishi vehicles and the technicians have also been thoroughly trained for their work.
Congratulating Lofty Ambition for opening another Mitsubishi Motors showroom, Shinya Ikeda, CEO of Mitsubishi Motors Malaysia (MMM), said: “This goes to show the company’s confidence in the Mitsubishi brand, and commitment to further strengthen Mitsubishi’s presence and network in Malaysia. This new showroom is to serve our customers better in the Klang Valley as we see a huge potential for business growth, especially for the Triton pick-up truck and XPANDER 7-seater crossover.”
Commenting on the business situation this year, Mr. Ikeda said that, during the first half of the year, MMM sold 12,261 cars, a 63% growth compared to the same period in 2021. “Our estimated market share is 4% and Mitsubishi Motors is retaining its position in the top three spot among non-national brands in Malaysia,” he added.
To know more about Mitsubishi Motors’ products and services in Malaysia or to locate an authorised dealer in the network, visit www.mitsubishi-motors.com.my.
Isuzu Malaysia Sdn Bhd recently had an official opening of its very first medium and heavy-duty (MHD) truck dealership in East Malaysia. Located in Kuching, Sarawak, this new MHD truck dealership is operated by Dai Max Automobile Sdn Bhd.
The dealership has 3S status, meaning it offers customers sales, service and spare parts. As its location is near industrial areas, it is readily accessible to many truck drivers whenever they require attention for their vehicles.
“We are very excited with the opening of Isuzu Malaysia’s first MHD truck dealership in Kuching which underscores our commitment to expanding our customer reach in this part of Malaysia, as well as strengthening our aftermarket services and maximising our customers’ satisfaction and trust in us,” said Koji Nakamura, CEO of Isuzu Malaysia, during the official opening ceremony.
“This dealership is designed to deliver exceptional sales and service experience to meet the needs of our customers throughout the region. With a large facility combined with a convenient location, it will definitely enable us to serve our East Malaysian customers better, thus contributing to their business productivity,” added Mr. Nakamura.
The premises of the new dealership cover roughly 3,000 square metres, with the service centre area taking up about 650 square metres. Dai Max Automobile took about 5 years to complete the new dealership which is built according to the latest service centre design. Its facilities allow easy manoeuvring of trucks for service or repair.
In addition, there are three extra bays for light commercial vehicles and light-duty vehicles, plus two extra bays for MHD trucks. The dealership also has ample parking spaces and efficient workshop layout for trucks that are waiting to be inspected.
The team of well-trained and skilled technicians use Isuzu’s latest diagnostic tools for all maintenance work. They always aim to minimise truck downtime so as to increase business efficiency for vehicle owners.
Amenities such as family-friendly customer lounge, prayer room and complimentary snacks and beverages are available for truck drivers to enjoy before they hit the road again once the truck is ready.
“With this new MHD truck dealership, our aim is to focus on potential customers, strengthening our team’s product knowledge and technical skills to support Isuzu Malaysia in achieving growth in this region. Through product innovation, quality service and people, we will be able to create new capabilities to provide the best support for our customers,” Mr. Nakamura promised.
“We will do this by providing competitive pricing for parts and technical services to exceed our customers’ expectations. This will eventually connect to fleet and parts sales, attract new fleet customers and create strong product and brand awareness,” he said.
The new dealership brings the total number of Isuzu MHD dealerships to 11, with 10 strategically located around Peninsular Malaysia.
The Klang Valley has a high concentration of vehicles, many of which are Hondas and over the years, Honda Malaysia has been expanding its dealer network to minimise distances owners and customers have to go to find an authorised dealership to buy a Honda or to have their vehicle serviced.
Recently, the network gained another 3S outlet in Shah Alam, Selangor, which is the 28th Honda 3S Centre in the company’s Central region. The new outlet, operated by Elmina Motors, is strategically located with easy access via Guthrie Corridor Expressway (GCE), New Klang Valley Expressway (NKVE), North-South Expressway (NSE) and the upcoming Damansara-Shah Alam Elevated Expressway (DASH).
Elmina Motors invested RM21.8 million in the new Honda 3S Centre which sits on an 85,377 sq. foot property. As a 3S centre, it offers complete sales and after-sales services to customers. Its service centre has 20 bays with specialised areas for jobs involving tyres and air-conditioning and electrical systems.
The facility meets Honda standards in all aspects and customers can also enjoy a variety of amenities such as comfortable lounges and complimentary wifi services. There is also free flow of food and beverages in the pantry area and a Kid’s Corner but these two areas are temporarily closed in view of the current RMCO (Recovery Movement Control Order) situation. All Honda dealerships adhere to the Standard Operating Procedures.
A surau is also available, along with car wash services and roadtax/insurance coverage renewal services.
“In view of the government’s strategies in resuming businesses, we believe the new Honda 3S Centre will contribute to Honda Malaysia’s effort to support the nation’s economy. The timing is opportune as it also provides another conveniently-located Honda showroom for customers to visit and test drive any Honda model, especially the three exciting models that we launched this year – the All-New Accord, New Civic and New BR-V. This is even more impeccable with the price reductions for Honda models after the announcement of the sales tax exemption by the government of Malaysia,” said Honda Malaysia’s Managing Director and CEO, Toichi Ishiyama.
Mr. Ishiyama believes the opening of the new Honda 3S Centre can support the increase in after-sales service intakes in the Selangor area. In 2019, the company recorded more than 647,100 service intakes in the Central region, a 5.4% increase from the service intakes in 2018.
“With such encouraging growth, Honda Malaysia is continuously working hard to improve in order to provide excellent after-sales services to further elevate customer satisfaction,” he said.
In accordance with the Movement Control Order by the government which will take effect from Wednesday March 18 and continue till March 31, 2020, Honda Malaysia will suspend its business operations during the period.
The business operations involved cover Honda Malaysia’s plant in Pegoh (Melaka), its sales office and also dealerships nationwide. This would mean that all authorised service centres would also remain closed during the period.
The company says that it will resume business operations, tentatively, on April 1, 2020. “Honda Malaysia will continue to monitor the situation closely and update accordingly. We would like to apologise for any inconvenience caused during this time,” a statement issued this afternoon said.
Meanwhile, it should be noted by motorists who travel on public roads that petrol stations are permitted to remain open so you can still purchase fuel if needed. However, as urged by health authorities, you should practice social distancing when you are at a petrol station. This means being at least one metre apart from another person, especially if you have to go into the convenience store.
Volvo Car Malaysia has officially launched the latest Volvo 3S centre and showroom over in Ipoh, Perak last weekend. Aimed to provide customers in the region with greater access to the brand and services, the new showroom is being operated by their dealer-partner, iRoll Ipoh Sdn Bhd. (more…)
Volvo Car Malaysia (VCM) is growing its dealer network as quickly as possible and with the appointment of Pekin Auto Sdn Bhd to cover the Johor Bahru area, the number of dealerships now stands at 13 nationwide.
Pekin Auto, located near Skudai, offers the full range of sales and aftersales services as it is a 3S Centre (Sales, Service, and Spare Parts). It will adhere to Volvo Cars’ latest Volvo Retail Experience (VRE) requirement, a standard that delivers a holistic brand experience for customers.
“VRE goes beyond its Scandinavian-inspired aesthetics; it is the manifestation of our brand values and our desire to take care of our customers throughout their whole journey with Volvo Cars,” said Nalin Jain, Managing Director of VCM. The first dealership to incorporate the VRE was the Federal Auto showroom at Menara MBMR in August 2016.
Transformation plan
Volvo Car Malaysia is now aggressively implementing the next phase of its transformation plan with a premier focus set on ‘customer experience’ and dealer network. Internal polls are already showing positive results, thanks to improvements made in these two key areas.
“I am happy that our brand has been well-received in the market. We are committed in allowing our customers greater choice by appointing qualified and professional companies like Pekin Auto to represent the brand in key areas,” said Mr. Jain, adding that the company’s growth in representation, in turn, has helped record increased sales for the brand of more than 60% in the first half of 2019.
Toyota owners on the western side of Selangor now have an authorised Toyota outlet near them to aftersales services. The new outlet, located at Pandamaran, is operated by PS Otomobil (Bukit Tinggi) Sdn Bhd which has been an authorised Toyota dealer since 2015 with a sales outlet located in Bukit Tinggi, Klang.
Over the past four years, as its sales have grown along with its customer base, it has made new investments to expand its facilities to raise the quality of services. This has led to the establishment of the new 2S outlet.
The service centre is equipped with 19 service bays with trained personnel to ensure that customers’ vehicles are promptly attended to. It is also equipped with diagnostic equipment and the necessary Special Service Tools to maintain Toyota vehicles. While waiting for their vehicles to be serviced, customers can relax in the lounge which has amenities for their comfort and convenience.
Business partner since 2015
Commending PS Otomobil (Bukit Tinggi) Sdn Bhd on their commitment to provide Toyota customers with high quality aftersales services, UMW Toyota Motor’s President, Ravindran K. said: “PS Otomobil (Bukit Tinggi) Sdn Bhd has been our business partner since 2015 and has provided good services to customers. We are delighted to see that with the growth in their business, they have made the decision to upgrade their facilities to enhance their aftersales services. This has truly reflects the Toyota “Customer First” philosophy where priorities and value-added services are prepared for our customers’ convenience.”
PS Otomobil (Bukit Tinggi) Sdn Bhd joins the constantly growing network of Toyota dealerships nationwide. To locate a dealership near you, visit toyota.com.my.
Quill Automobiles, a BMW dealership situated in Petaling Jaya, Selangor, offers customers a new experience and expression that further elevates delivery of the BMW premium ownership experience.
The new showroom occupies a total built-up space of over 33,000 square feet in the heart of Petaling Jaya’s prime business district. Up to 14 BMW vehicles can be displayed at one time, which makes this dealership one of the largest of its kind in Malaysia.
Speaking at the opening event, Alex Tang, Dealer Principal of Quill Automobiles said: “For over a decade, Quill Automobiles have been delivering our commitment to the BMW premium ownership experience to our loyal customers in Petaling Jaya. This commitment is now further strengthened with the opening of our new showroom which reflects the newest experience and expression from the BMW brand.”
The right environment and ambience
Harald Hoelzl, MD of BMW Group Malaysia, meanwhile, added: “The needs of our customers have always been at the forefront of everything we do. While it is our priority to deliver award-winning vehicles and industry-leading services to our customers, it is also equally important that we create the right environment and ambience for this experience. Quill Automobiles are the experts when it comes to creating this experience and they have executed this excellently once again.”
In its new expression, Quill Automobiles now features a new Grand Klasse luxury boutique in addition to the BMW Customer Lounge, Isetta Bar and BMW Lifestyle area. The dealership also operates a full-fledged, stand-alone BMW Service Centre located in Section 13 of Petaling Jaya. This 58,500 square feet facility houses a complete service workshop and a body and paint facility.
Meeting all the needs of BMW customers
With a team of 90 dedicated staff members, the dealership offers the full suite of Sales, Services, Spare Parts and Systems (4S) for the BMW brand. It also functions as a BMW Premium Selection dealership, serving those who are looking for pre-owned vehicles.
Quill Automobiles is currently running its ‘X Marks the Future’ campaign for customers who purchase a brand-new BMW vehicle by December 31, 2019. They will be entitled to 10 entry forms to participate in a contest to win the latest Z4 sDrive 30i M Sport.