Going into the final quarter of 2022, the Total Industry Volume (TIV) of new vehicle deliveries for the month of October was 10% lower than the month before but still above the 60,000 level. 61,002 units of vehicles were delivered nationwide, compared to 67,698 units in September.
The 61,002 units were made up of 54,498 units of passenger cars (excluding pick-up trucks) and 6,504 units of commercial vehicles, including pick-up trucks.
Last year, UMW Toyota Motor (UMWT) started the year with the aim of regaining the top position in the non-national segment and it successfully achieved that objective. The momentum has continued into 2022 as the company held the top position in the first quarter of the year. Entering the second quarter, UMWT expects to push further ahead and has started off with deliveries of 6,946 vehicles (of which 78 units were from the Lexus brand).
Cumulative sales after the first 4 months of the year have reached 29,393 units (Toyota + Lexus), an increase of 11% compared to the volume over the same period in 2021.
With a more optimistic mood brought on by the lifting of many restrictions of the pandemic period, as well as the onset of the Hari Raya Aidilfitri festivities, many people were inclined to consider a new vehicle. In conjunction with the festive period, UMWT had its ‘Bersama Lebih Makna’ Raya promotion which offers benefits worth RM4,000 to those buying a new Vios or Yaris.
Both models, assembled locally as the fairly new second assembly plant in Selangor, have seen growing popularity as they are good value for money. The image of the Vios has also become sportier with the intensive promotion of the Vios Challenge one-make series over the past few years. Each round has been broadcast live, bringing the races right to homes around Malaysia and even outside the country.
“It is heartening to note that we have transitioned well into the endemic phase, and we at UMW Toyota Motor are always encouraged by the support from our customers, especially during this busy Ramadan and Raya period. Even with the surprise announcement of Aidilfitri falling a day earlier than expected, all our service centres were fully prepared to assist our customers in their ‘balik kampung’ journey. We continue to be committed to leaving no one behind and offer value-for-money innovations, coupled with advanced technology and security features in all of our products,” said Ravindran K, President of UMW Toyota Motor.
‘Bersama Lebih Makna’ Raya
With Ramadan and Syawal being the prominent events of this month, UMWT presented a special film entitled ‘Kota Raya’ on various several social media platforms. Inspired by family ties and the importance of being together, the film focuses on the deep-rooted tradition of celebrating together, something which was greatly missed over the past two years due to travel restrictions.
Besides the film, UMWT also reached out to those less fortunate in a collaboration with Harian Metro through their ‘Titipan Kasih’ programme. With the aim of providing assistance to the underprivileged, this outreach by the company saw 50 children receive ‘baju raya’ worth RM150. Additionally, a ‘Kotak Rezeki’ consisting of groceries valued at RM100 was presented to 168 families. 50 children also received RM60 each as ‘duit raya’.
Volunteers from UMWT also carried out other outreach activities to assist the less fortunate during this recovery period and at the same time, establishing a relationship with the surrounding community.
“The focus of this activity was for us to share the festive celebration with the less fortunate, as it is more meaningful if we celebrate it together. Furthering our ‘Bersama Lebih Bermakna’ Raya, we wanted to reach out to all those underprivileged, especially the orphans, and single-parent families. We also wanted to inspire and instill a strong spirit of volunteerism, along with community service among our employees as a way to bring our brand closer to the community,” Mr. Ravindran said.
Toyota showrooms nationwide will also have ‘Toyota Raya Open House Weekender’ events on May 21/22. This event aims to reconnect with Toyota customers, both past, present and future, while celebrating Hari Raya together. At the events, there will also be special deals and promotions and those who take test-drives will receive gifts (while stocks last) in appreciation of their interest.
Visit www.toyota.com.my to know more about Toyota products and services and the locations of showrooms.
UMW Toyota Motor continues to post strong sales with the month of February having seen deliveries of 6,366 Toyota vehicles and 66 Lexus vehicles for a total of 6,432 units. As in January, the number was higher than for the same month in 2021, with a jump of 27% in total sales volume.
The company is optimistic about its 2022 performance being able to keep it in the top position of the non-national sector. It has already launched an updated Camry model which has a new engine and is counting on its hybrid electric vehicle technology in the Corolla Cross Hybrid to gain greater popularity among Malaysians.
For the month of March, there’s a special promotion for the Yaris and Vios models (E & G variants) which has value-added benefits worth RM4,000. Additionally, with all models (except the Hilux), there are still savings on sales tax which is expected until June 30, 2022. As both the Yaris and Vios are assembled locally, the exemption is 100% and the savings amount to more than RM2,000.
Besides new models planned for launch in later months, the company also continues to develop and grow its sales and aftersales network. Recently, it opened a new 2S outlet with Body & Paint services in Skudai, Johor to serve the growing number of customers in the southern state. The outlet is operated in partnership with Super Evergreen (Nusajaya) Sdn Bhd and joins UMW Toyota Motor’s extensive network of authorised facilities around the country.
“We truly appreciate the support our customers have given towards the Toyota brand and are optimistic about the continuous growth of the Malaysian automotive sector. As we continue to innovate and bring mobility products offering the absolute best technology and safety that enhances lifestyles, we trust that Malaysians will continue to choose Toyota as their preferred road companion,” said Ravindran K, President of UMW Toyota Motor.
While busy with sales, UMW Toyota Motor also carried out other activities last month. An initiative to give back to the community saw the contribution of RM140,000 to the National Cancer Society Malaysia which will help with the purchase of a new Digital Doppler Ultrasound Machine to provide better treatment to cancer patients.
The company also picked winners of the 15th Toyota Dream Car Art Contest who will travel to Japan and represent Malaysia in the World Contest. The contest, which has been running since 2004, draws entrants from many countries and invites them to show their idea of the future of mobility by drawing their dream car.
There’s also a full motorsports program planned for this year, starting with the first round of the Vios Challenge/TGR Festival on March 18 at the Sepang International Circuit. This will be the fifth season of the popular one-make series and will consist of a total of 6 races. Additionally, there will also be the online equivalent – the GR Velocity E-sports championship – also in its fifth season. It is billed as one of the most lucrative local online racing series in the country, attracting close to 1,000 participants with more than 1 million online spectators.