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Nissan Retail Concept

Edaran Tan Chong Motor (ETCM) has officially opened an upgraded Nissan 3S (sales, service and spare parts) outlet in Rawang, Selangor, to better serve customers and owners in the surrounding areas. The outlet, a branch of ETCM, was originally a sales outlet only but has now been enlarged to offer the full range of services required by customers.

Besides being upgraded, the new 3S outlet incorporates the Nissan Corporate Identity with the new Nissan logo, in accordance with NRC-NEXT (the global Nissan Retail Concept). This follows Nissan’s enhanced global plan to innovate Nissan showrooms and provide customers with an elevated brand experience.

Visitors to the showroom will experience a new and comforting environment with a modern interior layout and furniture design. Customers can view all Nissan models, with a Nissan Star Car as the highlight. Presently, the Star Car is the recently launched new Serena S-HYBRID. Information and test-drives are available at any time.

2022 Nissan Serena S-HYBRID
The latest Nissan Serena S-HYBRID.

There’s also a comfortable customer lounge with refreshments, and a private room is available for discussions between customers and sales consultants.

As a mini 3S outlet, ETCM Nissan Rawang also has a fully equipped service centre on the same site. Nissan owners can obtain aftersales support provided by skilled technicians as well as Nissan Genuine Parts.  The service centre has 2 service bays for Quick service and maintenance jobs as well as it is also supported by the existing Rawang service centre  which has 4 service bays.

The ETCM Nissan Rawang outlet’s showroom is open 7 days a week while the service centre operates from Mondays to Saturdays.

New Nissan dealerships
Besides the Rawang outlet, ETCM also has news dealerships in the Northern, Southern and East Malaysia regions. These are operated by Lofty World Sdn Bhd (Taiping, Perak), Da Kim Auto Sdn Bhd (Kluang, Johor), and Ngu Brothers Motor Service Sdn Bhd (Sibu, Sarawak).

Other authorised Nissan outlets in Malaysia can be located at the Nissan Malaysia website at www.nissan.com.my.

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Just as car models receive periodic refreshing and updates, so too do the brand identities and other elements of the retail side of the auto business. For authorised Nissan dealers in Malaysia, that time has come and dealerships are progressively switching to the new Nissan Retail Concept (NRC).

The latest is a Nissan 3S centre in Kota Bharu, Kelantan operated by newly appointed dealer, Edaran Nuri Sdn Bhd. With the new NRC, there is the promise of an improved customer experience and journey of Nissan brand. The exterior features iconic red Nissan tablet signage while the exciting ‘Nissan Drive’ sales and consultation areas greet customers with warmth and comfort.

Nissan Edaran Nuri Kelantan

Nissan Edaran Nuri Kelantan

Everything under one roof
The 3S Nissan Centre has a total built-up area of 12,260 square feet and its showroom can display up to 5 models simultaneously. Within the same site is a service centre with 3 bays which can handle up to 15 vehicles per day.

Additional facilities include a cafe-styled customer lounge, free wifi and kids’ area. As taking delivery of a new Nissan is a special occasion, there’s an exclusive delivery bay for customers to receive their vehicles.

Nissan Edaran Nuri Kelantan

Nissan Edaran Nuri Kelantan

“Customer satisfaction is our main priority, and it is important that we work closely with our dealer to serve our customers better. The Nissan Retail Concept is our commitment in providing customers with high quality services and after-sales offerings from the minute they arrive,” said Mr Christopher Tan, Sales & Marketing Director of Edaran Tan Chong Motor, the distributor of Nissan vehicles for over 50 years.

SOPs observed
Mr. Tan gave assurance that, in line with government Standard Operating Procedures to curb Covid-19, Nissan showrooms and service centres nationwide carry out temperature checking and social distancing for all staff and customers. Nissan staff wear face masks, while face masks, gloves and hand sanitizers are freely available to customers, if required. Frequent disinfecting is carried out at the showrooms and service centres throughout the day covering every touchpoint including display and test drive vehicles, as well as all customer vehicles before and after service. During this period, contactless payments are encouraged.

For more information on the Nissan network in Malaysia, visit www.nissan.com.my.

New Nissan brand logo for a new era

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PISTON.MY

Edaran Tan Chong Motor Sdn Bhd (ETCM) has unveiled their latest Nissan Retail Concept (NRC) to further improve the overall Nissan customer experience in line with their ever-evolving global presence. The first Nissan showroom to adopt this new retail concept is Nikaijaya Resource (KL) Sdn Bhd. (more…)

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