Aftersales support is an important part of customer satisfaction and that means ensuring that required parts for maintenance or repair are readily available at service centres. With the growing number of owners in Sarawak, Proton has set up a new Regional Parts Centre (RPC) in the state capital of Kuching to ensure that the service centres can get parts quickly.
The new 28,000 sq. ft RPC has over 3 times the storage capacity of the facility in use before. It will distribute parts not only to outlets in Sarawak but also Sabah, which also has a large Proton vehicle population.
Almost 5 years ago, Volkswagen AG moved its regional aftersales centre from Singapore to Malaysia, opening a new facility at the Port of Tanjung Pelepas (PTP), a free trade area in Johor. It was the second major carmaker after BMW AG to use PTP as a regional facility for Asian markets. However, BMW, which had moved its facility from Sembawang in Singapore to PTP in 2003, shifted to an industrial zone next to Senai Airport in 2017.
Parts for four brands
Volkswagen’s facility would eventually serve 21 markets in the Asia-Pacific region, storing tens of thousands of parts for the Volkswagen, Audi, Skoda and Volkswagen commercial vehicle brands of the German group. The idea of having a warehouse in Malaysia is to speed up deliveries of parts to distributors in Asia. By keeping parts in a strategic location, delivery times can be shortened compared to having them come all the way from Europe.
The Port of Tanjung Pelepas in Johor includes a Free Trade Zone (right) for companies using the strategic location as a regional hub to operate their warehouses.
Enlarged facility
With its business continuing to grow in Asia, Volkswagen must see a need to stock more parts and has set up a new Regional Parts Distribution Centre in PTP with a larger area of 50,000 square metres.
The new and larger facility, with direct port connectivity, offers up to 15% improved distribution and process efficiency. It is customised to Volkswagen Group’s requirements, where storage systems like semi-automated paternoster and vertical narrow aisle are built for better warehouse space and process optimisation.
Improving parts delivery in the region
“Our new Parts Distribution Centre in Malaysia undoubtedly strengthens Volkswagen Group’s global aftersales supply chain, a key milestone in providing improved genuine parts delivery to our customers in Asia Pacific,” said Roman Havlasek, Head of Volkswagen Group’s After Sales.
“Malaysia offers a central and well-connected location which perfectly suits our plans to expand our foothold in the region,” added Head of Volkswagen Group Sales, Dr Christian Dahlheim.
“Our electric product range already consists of very attractive models like the Volkswagen ID.3 and ID.4 as well as the Audi e-tron that is fast growing. Besides vehicles, a strong aftersales performance is key for customer satisfaction,” he said.
Having a regional centre as well as a local hub means service centres can get parts faster.
Contrary to what some parties in Malaysia suggest, this is not a factory making automotive parts. It is only a storage facility for completed parts shipped from Europe and then despatched to various markets.
Parts from the Regional Parts Distribution Centre will be shipped to distributors in the various markets by air or sea, or in the case of Malaysia and Singapore, by road. For the Malaysian market, Volkswagen has a Parts Hub in Shah Alam, Selangor, to serve the market. It has been in operation since 2016, initially getting parts from the regional centre in Singapore and then PTP in Johor.
It is unlikely that the facility at PTP serves the assembly plant in Pahang which makes Volkswagens for the Malaysian market. That plant, within the HICOM Automotive Manufacturers (Malaysia) Sdn. Bhd. complex in Pekan, would receive the CKD (completely knocked-down) packs of parts from Port Klang. Genuine parts come from the master depot in Kassel while CKD packs are prepared at Wolfsburg in Germany.
