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Peugeot 208

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The 2020-2021 Japan Car of the Year is the Subaru Levorg, giving the Japanese carmaker its third overall title in the event which has been on since 1980. The Levorg was chosen this year’s list of nominees numbering 33, of which 13 were from Japanese brands and the remainder from other global manufacturers.

From the 33 nominees, which must be new models introduced and sold in the Japanese market from November 2019 to October 31 of the current year (in this case, 2020), ten models were chosen as the ‘Ten Best Cars’. These were considered the finalists, from which one would become the Japan Car of the Year after the judges had evaluated all of them.

Subaru Levorg

The Levorg impressed the judging panel with its combination of the Subaru Global Platform and the full inner frame structure which provides a high level of both maneuverability and comfort. The newly developed 1.8-litre direct-injection turbocharged engine was also found to emphasize ease of use in everyday life. The judges also found that the interior had evolved significantly, with the finish being a suitable benchmark for this decade. Also praised was the advanced driver assistance system ‘EyeSight X’ that utilizes 3D high-precision map data and other information from GPS.

Peugeot 208/e-208

Among the non-Japanese brands, the highest score went to the Peugeot 208/e-208. Comments from the judges highlighted the high-quality ride that is above class-average and excellent handling. The high quality of the interior and exterior design as well as the good pricing of the e-208 EV also scored points.

The Mitsubishi eK X Space and eK Space Win also won K-Car of the Year, a new category of the 2020-2021 Car of the Year awards.

2020 – 2021 Japan Car of the Year
1. Subaru Levorg – 437 points
2. Honda Fit/Jazz – 320 points
3. Toyota Yaris/Yaris Cross/GR Yaris – 300 points
4. Peugeot 208/e-208 – 141 points
5. Land Rover Defender – 105 points
6. Audi e-tron Sportback – 65 points
7. Mazda MX-30 – 63 points
8. Alpina BMW ALPINA B3 – 25 points
9. BMW 2-Series Grand Coupe – 24 points
10. Nissan Kicks – 20 points


 PAST WINNERS
1980-1981: Mazda Familia (323)
1981-1982: Toyota Soarer
1982-1983: Mazda Capella (626)
1983-1984: Honda Civic
1984-1985: Toyota MR2
1985-1986: Honda Accord
1986-1987: Nissan Pulsar
1987-1988: Mitsubishi Galant
1988-1989: Nissan Silvia SX
1989-1990: Toyota Celsior (Lexus LS)
1990-1991: Mitsubishi Galant
1991-1992: Honda Civic
1992-1993: Nissan March
1993-1994: Honda Accord
1994-1995: Mitsubishi FTO
1995-1996: Honda Civic
1996-1997: Mitsubishi Galant
1997-1998: Toyota Prius
1998-1999: Toyota Altezza (Lexus IS250)
1999-2000: Toyota Vitz (Yaris)
2000-2001: Honda Civic
2001-2002: Honda Fit (Jazz)
2002-2003: Honda Accord
2003-2004: Subaru Legacy
2004-2005: Honda Legend
2005-2006: Mazda MX-5
2006-2007: Lexus LS460
2007-2008: Honda Fit (Jazz)
2008-2009: Toyota iQ
2009-2010: Toyota Prius
2010-2011: Honda CR-Z
2011-2012: Nissan LEAF
2012-2013: Mazda CX-5
2013-2014: Volkswagen Golf 7
2014-2015: Mazda2/Demio
2015-2016: Mazda MX5
2016-2017: Subaru Impreza
2017-2018: Volvo XC60
2018-2019: Volvo XC40
2019-2020: Toyota RAV4

At Geneva in 2010, Peugeot displayed the SR1 concept car which represented a new era at Peugeot Design. A new head of design and team had come up with new styling concepts and among them was the i-Cockpit. This was an innovation in dashboard design which met with positive response, leading Peugeot to introduce it in production models within 2 years.

The first model to have the i-Cockpit was the 208 in 2012, giving the popular hatchback a new iconic feature that would become an element in the brand’s DNA. With the i-Cockpit, key information is directly within the driver’s line of sight, reducing the need to take the eyes off the road.

Peugeot i-Cockpit

It’s almost like the Head-Up Display (HUD) except that it does not project information on the windscreen ahead of the driver. It is therefore not as expensive to incorporate but at the same time differs from traditional instrument panel layout and positioning.

Why does it work better?
To design the i-Cockpit, ergonomics, visibility and architecture must be taken into account, ensuring all body types are comfortable with maximum outward visibility. To achieve this, anthropometric data was studied on a global scale. It isn’t just the driver’s height that matters; their chest to leg ratio that needs to be assessed. For example, some people have a longer torso compared to their leg length. But for others, it’s quite the opposite. If the average height of a man is 1.76 metres, the length of his torso varies from 87 to 98 cm. This has a direct impact on the positioning of his vision.

Peugeot i-Cockpit

This anthropometric data made it possible to calculate the range of adjustment for the seats or steering wheel. This reinforces the feeling of being in a ‘cocoon’ and optimises ergonomics, whatever the driver’s size.

Elements of the i-Cockpit
The main elements of the i-Cockpit are the compact steering wheel, raised instrument display, large HD touchscreen in line of sight, and a series of piano keys (or toggle switches) allowing direct and permanent access to the main comfort functions.

The i-Cockpit uses a 3-level arrangement for efficient ergonomics and driving comfort. Like a HUD, the information falls within the driver’s line of sight so that he or she does not need to take their eyes off the road ahead, improving safety. With traditional layouts, the eyes usually have to be diverted downwards a bit to view the meters, momentarily drawing the driver’s vision away from the road.

Peugeot i-Cockpit

An unusual feature on the tachometer is the way it sweeps around the face. In conventional meters, the sweep would be clockwise, from the lower left around to the right. For the i-Cockpit, the sweep is counter-clockwise so the pointer rests on the right side when at idle. The designers were perhaps obsessed with having symmetry in the motion, with the speedometer (on the left side) sweeping clockwise. It’s disconcerting for new drivers but something that an owner would get used to.

The cockpit ergonomics are also part of the i-Cockpit with a wraparound layout to put switches and knobs within easy reach. The steering wheel has paddles which allow manual selection of gears, if preferred, without removing the hands from the steering wheel.

The 3D cluster
To date, over 5 million motorists have the i-Cockpit in their Peugeot vehicles. The concept continues to evolve and the latest innovation is the 3D i-Cockpit instrument cluster offered in the latest 208 which is the 2020 European Car of the Year. Visteon Corporation collaborated with Peugeot in the development of the more advanced i-Cockpit, said to be the industry’s first fully digital cluster displaying holographic objects. The instrument cluster represents the first real 3D cluster in automotive production.

Peugeot 3D i-Cockpit

The digital cluster displays advanced reflections to create the impressions of 3D graphics. The cluster is composed of a high-definition 10.25-inch ‘background’ thin-film transistor (TFT) and a 7-inch ‘foreground’ TFT projected on a semi-reflective blade.

The leading-edge display creates a 3D projection of approximately 15 mm between the front and rear images. This projects information like a hologram and the information is dynamic and animated. It can get closer to the eye depending on the degree of importance or urgency, and potentially increasing driver reactivity by half a second.

Peugeot 3D i-Cockpit

The 3D cluster is the first of several variants in the Groupe PSA brand line-up that will be launched over the coming years in a number of sizes. Identifiable by the two TFTs surrounded by tell-tale satellites, it also provides high-quality graphical content with animations and 3D content on both screens, in a complex and calibrated mechanical structure.

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COVID-19

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Just a few days before its opening, the Geneva International Motor Show 2020 was cancelled by force majeure – the coronavirus outbreak – following an order by the Swiss government forbidding events 1,000 or more people. An annual event which has always been looked forward to for the unveiling of new models and concept cars, it was a disappointment.

One of the events for the motorshow was the announcement of the European Car of the Year 2020 (ECOTY), perhaps the oldest COTY as it began way back in 1964 with the first winner being the Rover 2000. However, the management at Palexpo, where the motorshow has been held for a long time, allowed the announcement of Car of the Year 2020 as scheduled.

Seven finalists were nominated by the jury which consisted of almost 60 motoring journalists and experts from over 20 countries (including Russia). They were the BMW 1-Series, Ford Puma, Peugeot 208, Porsche Taycan, Renault Clio, Tesla Model 3 and Toyota Corolla.

2020 Peugeot 208
The 2020 winner – Peugeot 208

It was the Peugeot hatchback that collected the most points – 281 – followed by the Tesla Model 3 with 242 points. Third was the Porsche Taycan with 222 points. It is notable that all three models are EVs (the Peugeot also has an all-electric variant). The first EV model to win the ECOTY was the Nissan LEAF in 2011 although the first electrified model to get the top award was the Toyota Prius Hybrid in 2005.

The scores for the other finalists were 221 points for the Renault Clio, 209 points for the Ford Puma, 152 points for the Toyota Corolla and 133 points for the BMW 1-Series.

Three powertrain choices for 208
The jury was impressed by the Peugeot’s engine range – electric, petrol and diesel – which gives customers more choices. It also appreciated the bold design and technology of the car which was launched in October last year. Nearly 110,000 customers have ordered a Peugeot 208 and 15% of them have chosen the all-electric version.

ECOTY

The latest award for Peugeot makes it six for the French brand, putting it among the top three of the ECOTY list. The first Peugeot model to win the ECOTY title was the 504 in 1969. Fiat currently leads with nine awards since the 124 model in 1967.

Eligible models for each year’s ECOTY are selected from the many newcomers over the previous 12 months. They must be new models, not simply changed cosmetically or by the installation of a new powertrain. They must also be in production and sold in at least 5 European countries when the jury starts voting.

1964 Rover 2000
Rover 2000 was the first Car of the Year winner in 1964.

PREVIOUS ECOTY WINNERS

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Peugeot has chosen Catie Munnings as the automaker’s brand ambassador by choosing her to unveil the Peugeot 208 Black Edition. Munnings, is a rising star in the male dominated sport called rallying. At just 18, she became the first female British driver to win a European Rally tittle in nearly half a century. The young rookie is part of the Saintéloc Junior Rally Team, and with the aid of a Peugeot 208 R2, has become a formidable opponent on the rallying stage.

Munnings is working with the French automaker on a number of projects that are said to be in the pipeline, but the 208 Black Edition seems to be the most important of the lot at the moment. Graced with a number of unique exterior styling options to set it apart from the standard car, the 208 Black Edition can be ordered in a number of colours including Nera Black, Bianca White and Hurricane Grey which are complemented by 16-inch Titane gloss black alloy wheels.

The wheels feature white laser engraving which should be to the liking of those from the rallying fraternity. Apart from that, the grille and door mirror shells are painted gloss black but the latter comes with colour accents as well.

Under the hood of this particular Pug is a 1.2-litre PureTech 82bhp engine that is said to offer sprightly performance but still return a decent fuel consumption figure of 22km/L on a combined cycle. It ‘s the same power unit that was awarded “International Engine of the Year” title in the 1.0-litre to 1.4-litre category in 2015 and 2016.

Inside, the car features a 7-inch multi-function touchscreen infotainment system which features DAB Digital Radio, Bluetooth, CarPlay, MirrorLink and androidauto connectivity.

Peugeot expects the car to become a popular variant of the three-door 208 range and is also allowing customers in the UK to configure and order their 208 Black Edition as well as other models, from start to finish using Peugeot’s Order Online facility.

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