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pilot program

Since the days of Henry Ford who said ‘you can have your car in any colour you want as long as it’s black’, the process of painting a car constantly evolved. In the earliest days, the work was done manually and took around 40 days to complete painting a car. Today, with automated processes using robots, the complete job can take about 18 hours (including passing through the oven). The principles are essentially the same but the technology has become more advanced to achieve higher quality, especially the finish.

However, one constraint in painting cars in factories that assemble them is that variations are very limited. Even the number of colours is controlled for optimization and for personalisation, the work has to be done outside of the normal process. Factory managers would love to do it Henry Ford’s way with just one colour.

However, in today’s market, customers want choice and those who can afford it also want a degree of personalisation. This is especially so in the premium luxury segment and the manufacturers even have special divisions to cater to such specific requirements.

Increasing scope of individualisation
At the BMW Group’s factory in Dingolfing, Germany, a new pilot painting process has begun where several paint colours can be used and designs applied without stencils or masking the vehicle as the process is free of overspray. This highly innovative application method not only increases the scope of individualisation for customers but also contributes to sustainability by reducing waste and energy consumption.

The process developed by the BMW Group, in collaboration with Durr (a well known company in this field) is known as EcoPaintJet Pro application. It applies waterborne base coats and 2K clear coat without electrostatics, relying instead on jet application. In the conventional procedure, paint is atomised by a rotating bell with 35 to 55,000 revolutions per minute and adheres electrostatically to the body.

Different approach to painting
The paint is applied using an orifice plate that enables high edge definition with a variable paint thickness of between 1 and approximately 50 mm. This requires maximum precision from both the robot and application technology. It also means two different colours of paint can be used, eg for a contrasting roof, with stripes and other designs applied on various parts of the bodywork.

The focus of technology and material development was on achieving the maximum range of applications. It will now be possible to paint every exterior component – offering customers virtually limitless options for individualisation.

No need for masking
Until now, custom designs like this can only be realised using manual masking, a time-consuming process. With the new technology, the material and personnel costs this previously entailed will be also eliminated, making it possible to realize these options at a lower cost. The precision of spraying means there is no overspray and therefore no excess paint particles to be disposed of.

A further contribution to sustainable production comes from lower energy consumption. Since paint separation is no longer required, the amount of air needed is also les. At around 7,000 operating hours, this results in energy savings of more than 6,000 megawatt hours and reduces the carbon footprint by nearly 2,000 tonnes per year.

BMW M4 Coupe used for trial run
The technology is being used for the first time for 19 BMW M4 Coupes. These will have custom two-tone paintwork and M4 identification on the bonnet and tailgate. With the paintwork for the M4 small series, the BMW Group is testing the possibilities of the new process. These unique vehicles will initially be used in the company’s own fleet. Wider use of the innovative paint process is scheduled to begin in 2022 when other factories in the BMW Group production network adopt it.

BMW Art Cars now available for viewing from anywhere in the world and with AR too

Visit www.bhpetrol.com.my to find out more about promotions at BHPetromart.

Before the COVID-19 pandemic made lockdowns a part of life, some car companies were exploring retail activities online. They had their websites and as customers’ needs changed, they provided the necessary features and functions on their website to meet those needs. Then came the lockdowns and suddenly, customers could not visit showrooms so the online ‘business’ accelerated. ‘Contactless’ interactions were promoted, and unless absolutely necessary, the customer didn’t have to be at the showroom.

While a lot of information can be presented online, the one thing that is important to some customers is the test-drive. For this, they have to go to the showroom or as many companies are doing now, the salesman can bring the vehicle over. In spite of advanced simulators available that even make e-racing possible, it seems that this is something that the auto industry has still to provide.

Abarth Virtual Test Drive 2021

First in the world
Nevertheless, Abarth (part of the new Stellantis Group) Abarth is first car brand in the world to offer ‘test drives’ from the comfort and safety of a customer’s home. They can experience a ‘test drive’ in the new limited edition Abarth 595 Scorpioneoro, a limited edition model with only 2,000 units available globally.

The ‘test drive’ takes place on iconic driving roads in North Wales, hand-picked by Abarthisti as some of the best driving roads in the UK. While nothing will ever compare with test driving an actual car in the real world, the VR ‘test drive’ provides customers and their families a fully immersive alternative.

Undergoing trial in England first
For now, the virtual test-drive is undergoing a trial with one Abarth dealership in the UK offering it. If this initial trial, which began yesterday, proves successful, it could be rolled out to additional retailers across the UK.

Abarth Virtual Test Drive 2021

During the trial period, an expert representative from the dealership will deliver an Abarth crate to the front door of the customer (taking into account all government SOPs). Inside the crate will be the VR headset pre-loaded with the ‘test drive’ footage and a pair of Bose headphones to ensure customers can fully experience the famous growl of the Abarth exhaust. Abarth-branded items including a Bluetooth speaker and baseball cap are also included. In addition, a brochure is included providing drivers with all the detail they need on the Abarth range.

Abarth Virtual Test Drive 2021

Abarth Virtual Test Drive 2021

Guidance by automotive influencer
When ‘drivers’ put the headset on they will be greeted by Abarth owner and automotive influencer, Stef Villaverde, who will host and guide them on the virtual experience. Stef will give customers all of the key product information about the car before taking them on a ‘drive’ of some of the UK’s best driving roads.

The VR experience transports viewers ‘seated’ in the Italian sportscar instantly to the sweeping bends of the Great Orme, the lakeside vista of Llyn Ogwen and off-road adventures on Black Rock Sands. These roads were specifically chosen by Abarth’s online community of owners who deemed North Wales to be the prime spot to experience an Abarth.

Abarth Virtual Test Drive 2021

With the uncertainty around ever-changing restrictions, business closures and other measures to combat the pandemic, the VR experience gives customers the opportunity to enjoy the thrill of ‘driving‘ an Abarth while staying in the comfort and safety of their home.

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