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Porsche Asia Pacific

Anyone wanting to drive from Singapore to Bangkok can do so on nice highways through Malaysia and Thailand. Like other highways around the world, there are petrol stations all along the way so refuelling is not a concern.

The situation is a bit different for those with electric vehicles (EVs) as they need electricity rather than liquid fuel. It is only in the past couple of years that EV sales have started and the need for recharging stations has taken on an urgency. Unless there is a comprehensive network of stations around the country, EV owners will be unable to travel far and this will discourage buying such vehicles.

The private sector has been giving its support to the government’s call to establish this network and Shell Malaysia has collaborated with Porsche Asia Pacific to set up stations not just in Malaysia but also in Singapore and Thailand. The network is along the North-South Expressway in Malaysia and then highways in Thailand, the longest cross-country high-performance charging (HPC) infrastructure EV network in Southeast Asia.

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‘Range anxiety’ is a concern of those who drive battery electric vehicles (BEVs), which run only on electricity. Unlike vehicles with conventional petrol or diesel engines that can be refuelled at the thousands of stations around the country, a BEV requires a charging station to ‘refuel’ its battery pack with electricity. At this time, the network of charging stations is still being developed so there are not many (around 500) and most are in urban areas, especially in the Klang Valley.

Thus, for the owner of a BEV, going long-distance is something which sounds risky as you might run out of electricity in the battery pack and get stranded somewhere remote. Fortunately, battery technology is advancing all the time and battery capacities are increasing while BEV technologies are also increasing the distance that can be travelled. But still, range anxiety will be at the back of the motorist’s mind until such time when the network of charging station is visibly extensive and people know they are not far from a station.

Shell, together with Porsche Asia Pacific, have collaborated to set up a high-performance charging (HPC) infrastructure EV network along the North-South Expressway. This is a first in Southeast Asia and Shell’s first cross-country EV infrastructure in the region, enabling BEV owners to drive from Singapore up the west coast of Peninsular Malaysia to Penang and on to Thailand.

The establishment of this network is timely as the government is also promoting the use of BEVs. By allowing them to be imported and sold duty-free (and also exempting them from roadtax), it is hoped that adoption of BEVs will be faster. This means that the charging station infrastructure will need to grow quickly and this Shell/Porsche Asia Pacific initiative will contribute towards it.

The HPC network will have a total of 12 charging stations at 6 Shell stations along the North-South Expressway, two stations located in each of the states of Johor, Negri Sembilan and Perak. Porsche owners passing through Selangor will also be able to use the charging station at Porsche Malaysia’s showrooms at Sime Darby Auto Performance (SDAP) in Sime Darby Motors City in Ara Damansara and Sg. Besi (Kuala Lumpur). After Perak, they can use a charging station at a SDAP showroom in Penang.

The first HPC station located a Shell station near Tangkak, Johor, began operations today and will be followed by 12 stations at 6 Shell stations strategically located along the North-South Expressway. All the charging stations will have 180kW high-performance chargers which are capable of charging BEVs at super-fast speeds. This helps partially address the issue of long recharging times and in the case of the Porsche Taycan, a completely empty battery pack can be recharged to 80% capacity in around 30 minutes. This will provide a range of up to 390 kms although, like a combustion engine vehicle, the distance depends on driving conditions.

While HPC and its short recharging time is great, not all BEVs might be able to use it if they are not designed for DC rapid-charging systems. The newer models in the market will be designed with this capability but some of the older ones might not. Then there is also the issue of different charging connectors as the industry has not yet come to a common type. It would be nice if all BEVs had the same common connector like all computers have USB ports that are identical.

Although, for now, there may be places where BEV owners can just plug in their vehicle’s cable and get electricity without paying, it is still energy that has a cost and recharging will be just like refuelling petrol or diesel. With Shell’s Recharge HPC network, there is the option of a pay-per-use service or an exclusive membership plan by making reservations via an online booking app (ParkEasy).

The charges (shown in the chart below) start from RM20 or RM12 for every 5 minutes in the first 25 minutes of charging, depending on whether it is a pay-per-use service or with a subscription which costs RM835 a year. Those who buy a Taycan get a complimentary 3-year subscription with special benefits but still have to pay for their electricity at a rate of RM10 for 5 minutes during the first 25 minutes. There’s also a RM4 fee for each charging session.

How long a vehicle is recharged depends on the owner’s preference although it is unlikely that recharging will be from zero. Quite likely, the battery pack will be ‘topped up’ along the way to keep its capacity maximised. In this case, the charging time might not be long so the cost will not be high. Anyway, there are the Shell SELECT stores at the stations where drinks and snacks are available while waiting.

2020 Porsche Taycan
Those who purchase a Taycan (which is now available tax-free in Malaysia) will get a 3-year complimentary subscription to use the Shell Recharge HPC network at special rates as well as enjoy additional privileges.

Porsche Taycan Driven by Karamjit Singh – Behind The Scenes Story

Motorists in Europe who own electric vehicles can drive across the continent, confident that they will be able to recharge their vehicles in different countries. On the Asian continent, that same capability may take a while to realise but a start has been made by Shell and Porsche Asia Pacific in the Malaysian Peninsular. The two companies have partnered to make road trips in electric vehicles (EVs) between Singapore, Kuala Lumpur, and Penang a possibility.

This initiative is the first cross-border high-performance charging (HPC) network in Southeast Asia which will drive the future of electric mobility in the region starting from one of the world’s busiest international land border crossings at the Sultan Iskandar Building and Woodlands Checkpoint at the southern tip of the peninsular. While it is not possible to do so with current travel restrictions between the two countries, the two companies are gearing up for the time when the borders will reopen, and motorists will be able to travel again across the Causeway and Second Link.

Through this partnership, 6 Shell stations will be equipped with 180 kW direct-current (DC) chargers, offering the highest charging capacity currently available in Singapore and Malaysia. The first 4 stations will be ready during the second half of 2021 and the remaining two by the first half of 2022.

The chargers come with two CCS Type 2 charging connectors, allowing a single vehicle to be charged at up to 180 kW, or two vehicles to charge simultaneously at up to 90 kW each. The sites will be integrated in the existing Shell charging networks, comprising 18 Shell Recharge 50 kW fast charge points at Shell stations and 87 Greenlots public charge points in Singapore, as well as 18 ‘Reserve + Shell Recharge’ charge points in Malaysia. Furthermore, they will complement the established 175 kW high-performance chargers available at all Porsche Centres in Malaysia, as well as the growing ‘Porsche Destination Charging’ network at selected hotels, airports, sports clubs, and other lifestyle venues.

As electric mobility starts gaining momentum in Singapore and Malaysia, the network will enable smooth, convenient, and reliable electric road trips between the two countries. Once launched, the chargers will be available for all EVs that utilise the CCS Type 2 charging connector, which is widely used across both countries, with Porsche customers enjoying special rates at Shell Recharge.

Shell’s new 180kW high performance chargers are equipped to charge EV’s such as the Porsche Taycan from zero to 80% battery capacity in around 30 minutes, providing up to 390 kms of extra travel distance. The petroleum company is also offering additional benefits to Porsche customers such as reserving the HPC points in Malaysia in advance using their mobile app, and preferential prices for food and beverages at the Shell Select shops.

“Customers are at the heart of everything we do,” said Shairan Huzani Husain, Cluster Managing Director, Mobility Malaysia and Singapore, Shell. “We have been investing in building EV charging infrastructure to reduce range anxiety for our customers and this initiative is one of many examples of Shell providing solutions catered to our customers’ need for cleaner energy solutions. In 2019, we introduced EV charging in Singapore and in 2020, we introduced solar-powered retail stations in Malaysia. Now EV customers across the borders can experience Shell Recharge, and also recharge themselves with drinks and snacks at our Shell Select shops.”

Porsche Centre Ara Damansara 2020
The Porsche Centre at Sime Darby Motors City complex in Ara Damansara, Selangor which is part of the charging network.

The charging network complements the locations and retail formats for current and future Porsche enthusiasts in Malaysia, such as the newest Porsche Centre Ara Damansara as well as the upcoming Porsche Centre Johor Bahru, which are designed to foster brand experience and exclusivity.

The ASEAN markets hold strong potential for Porsche to unlock and we see an opportunity to shape electric mobility in the region. Our high-performance network across Singapore and Malaysia will serve as a lighthouse project for other countries to follow,” said Matthias Becker, Vice-President Region Overseas and Emerging Markets of Porsche AG.

Click here to know more about Taycan and other Porsche models and services in Malaysia.

Porsche’s all-electric Taycan fully revealed, priced from RM632,000

 

With an investment of over RM15 million, Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles and parts in Malaysia, has built the largest 3S Porsche Centre within a single facility in the Porsche Asia-Pacific region. Officially opened recently, the flagship facility known as Porsche Centre Ara Damansara is the third brand new dealership facility established by SDAP in its 10 years representing the brand in this country.

The Porsche Centre Ara Damansara occupies a cumulative built-up area of 12,102 square metres which includes 8,000 square metres of working space across 5 levels, with two showroom floors, two service and workshop levels and the importer office.

Porsche Centre Ara Damansara 2020

Showroom on two floors
The new facility is designed to deliver a best-in-class retail experience for customers and enthusiasts alike. The showroom areas on two floors, connected by escalators, can showcase up to 26 models. Porsche owners and fans will be able to purchase accessories and equipment at the ‘shop-in-shop’ featuring the latest collection of Porsche Driver’s Selection.

Porsche Centre Ara Damansara 2020

The service workshop operates on the second and third floors and has 21 service bays, with frameless telescopic oil hydraulic lifts being used. The Aftersales reception area comprises 4 dialogue bays, air-conditioned for better comfort

Motorsports Zone
There is also a dedicated Motorsports Zone, the first of its kind not only in Malaysia, but globally. Besides showcasing classic and modern Porsche racing cars, there are racing simulators for visitors to experience a virtual drive on a variety of circuits. Personal coaching with a trained instructor is also available for owners.

Porsche Centre Ara Damansara 2020

High-performance chargers
To prepare for the new era of electromobility, SDAP has installed Direct Current (DC) high-performance chargers for customers at all Porsche Centres. These 175 kW chargers are currently the fastest in the country and can fully charge the battery pack of the new Taycan within 36 minutes under optimal conditions.

Owners of the new Taycan all-electric sportscar will be able to get their cars charged within 36 minutes using the high-performance chargers at the facility.

“A central part of the new concept is to create a unique brand experience and a gathering place for our Porsche community, appealing to existing and new customers,” said Christopher Hunter, CEO of Sime Darby Auto Performance. ”Strategically located within the newly built Sime Darby Motors City complex of Ara Damansara in Selangor, this latest addition to the Porsche dealer network signals the commitment of SDAP and Sime Darby Motors, as well as Porsche Asia Pacific, to ensure a best-in-class experience for customers and enthusiasts alike.”

Porsche Centre Ara Damansara 2020

Click here for more news and articles about Porsche.

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With an increase in sales of 6% compared to the year before, Porsche Asia Pacific, together with its importer partners, has been reaffirming the potential for the Porsche brand in its 13 markets. Singapore claimed the first position among the region’s markets delivering a total of 567 units in the preceding 12 months. Thailand followed closely with 499 units delivered, making it the region’s fastest growing market with an impressive 44% growth year-on-year.

The newly introduced Cayenne, which enjoyed an 86% year-on-year increase to 422 units, showed the fastest growth of any model line, whereas the Panamera continued its sales success in 2018 with an increase of 40% to 473 units. With 591 units delivered to customers, the Macan defended its position as the best-selling model. With the new Macan making its debut across the region this year, it is expected to further extend its lead.

Among the two-door sports cars, the demand for 718 Boxster and 718 Cayman remained on a strong level, registering a 3% increase to 357 units, while the iconic 911 enjoyed a 51% increase in deliveries to 304 units in the year of its transition to the 992 generation – a remarkable achievement by any measure.

“2018 was an exceptional year for us”, said Arthur Willmann, Managing Director of Porsche Asia Pacific. “The strong sales performance across all models and markets underlines the full commitment and dedication of our importer partners across the region, the Porsche Asia Pacific team in Singapore as well as the Porsche headquarters. Together we celebrated 70 years of Porsche at the global Sportscar Together Day, enhanced our product offer in various markets and passed important milestones on the road to E-Performance – gearing up for our first all-electric model, the new Taycan and an even stronger 2019.”

Sportscar Together Day in Bangkok, Thailand

Porsche Asia Pacific celebrated the 70th anniversary of Porsche with the Sportscar Together Day in Bangkok, Thailand on 14th July 2018 for which they teamed up with Das Treffen, Southeast Asia’s largest Porsche gathering, and AAS Motorsport, the motorsport division of the official Porsche importer in Thailand. Enthusiasts enjoyed more than 300 Porsche vehicles on display throughout the course of a wide-ranging, interactive event day for the whole family and had the possibility to visit the Porsche Carrera Cup Asia race held concurrently in Bangsaen.

Porsche Asia Pacific to oversee New Zealand from 2019 onwards

Porsche Asia Pacific also welcomed New Zealand, a well-developed and professional market with a strong Porsche customer base, in its ranks, totalling the markets supported by Porsche Asia Pacific to 13.

Porsche Experience Centre Sepang, Malaysia

Rounding off the calendar, the Porsche Experience Centre Sepang enjoyed its most successful year to date with an unprecedented number of track days as well as a record number of more than 650 participants and more than 800 visitors, making the facility the main hub for the Porsche Experience in Southeast Asia.

With the E-Performance Nights it was also the first Porsche Experience Centre to debut a nearly 24 hour operation, offering customers and media the flair of a 24 hour race and guided night time driving on an illuminated FIA-certified race track.

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