Proton achieved a productive first half of 2023 by attaining its highest overall sales figures since 2012. With 14,351 units sold in June (domestic + export), total sales have reached 77,321 units, an increase of 28.6% over the same month last year and more than three times faster than the industry’s overall sales growth.
Total industry volume (TIV) is predicted to be 61,900 units in June, translating to a market share for Proton of 23.2%. Year-to-date market share has climbed once more to 21.3%, an increase of 3.2% over the same period in 2022.
Proton has officially launched the 2023 Proton Exora at PROTON KEB Auto Sdn Bhd in TTDI Kajang, Selangor today. Two variants are available – the Exora 1.6T Executive at RM62,800 and the 1.6T Premium CVT at RM69,800 (prices excluding insurance). The evergreen MPV is available in Snow White, Indiana Grey, Rosewood Maroon, Ruby Red or Cocoa Grey.
The 2023 Proton Exora has been refreshed with the new brand logo on the front grille and tailgate. LED daytime running lamps are now fitted, along with 16-inch alloy wheels in dual-tone finishing. There are also side skirtings and a rear spoiler, while a black roof with black rear garnish adds a stylish touch in keeping with trends for MPVs.
The spacious 7-seater cabin has full leatherette seats, a leather-wrapped multi-function steering wheel and armrests for the front seats. Rear occupants are kept comfortable with additional air-conditioning vents further back in the cabin. The ventilation system now has a standard N95 filter to improve the air quality.
The infotainment system features a 7-inch touchscreen monitor with the now-popular ‘Hi PROTON’ Voice Command system. The occupants can enjoy music streaming while the driver can have route guidance with GPS with 4G and wifi connectivity. Smartphone connectivity is also available to mirror link with Android devices.
Mechanically, there are no changes with the engine being the familiar Proton-developed 1.6 litre turbocharged 140 ps/205 Nm engine paired with a CVT.
Being an older model, the Exora does not have the latest active safety systems, but it is nevertheless equipped with the essential ones such as airbags (two in front), ABS with Electronic Brake Distribution, and Electronic Stability Control.
There’s also an Emergency Stop Signal system which will activate the hazard warning lights automatically if there is sudden and very hard braking. This will help to alert drivers behind earlier as they may sometimes not notice that the vehicle ahead is suddenly braking. Early warning could help to avoid a rear-end collision.
To help with parking, the Exora comes with a reverse camera and together with rear parking sensors, the driver should be able to reverse confidently and position the MPV properly in a bay. The image from the camera will also help prevent accidents as the driver will be able to spot if there is a small child right behind the vehicle who cannot be seen in the mirrors.
“The 2023 Proton Exora, Malaysia’s first home-grown MPV, is designed and built with Malaysia’s rakyat in mind. With this latest update, we took a class-leading product and made it even better for drivers and passengers alike, across a variety of applications, by reinforcing its proposition of power, space, and value. With more than 180,000 units sold over 13 years, the Proton Exora is Malaysia’s best-selling C-Segment MPV and to this day retains that position,” said Roslan Abdullah, Deputy CEO of Proton.
2020 will be remembered as a very bad year for the auto industry in Malaysia and other countries. The COVID-19 pandemic stopped sales (and production) leading to unprecedented contraction of markets by nearly 100%. When business was allowed to resume, consumers remained still worried about uncertainties of the future, leading to more cautious spending/
This of course doesn’t help the economy to recover so the government has had to allocate billions for aid to various sectors to provide incentives to consumers and encourage them to start buying. For the auto industry, the assistance is in the form of exemption of sales tax, which will be given till the end of the year.
The incentive seems to work as most companies have reported high sales numbers, although the Malaysian Automotive Association (MAA) expects that when the year ends, the Total Industry Volume (TIV) will be around 470,000 units – 22.2% or 134,287 units lower than the TIV in 2019.
Among the companies experiencing healthy sales numbers is Proton which reports that its total sales volume in July was its highest since June 2012. Compared to June 2020, the increase was 37.2% while compared to July 2019, it was 45.7%. And with 13,216 units delivered, the carmaker estimates that it should have a market share of 63.2% of the TIV for the month.
Four models are said to have topped their respective segments. The Saga, with 5,421 units (including all 1,100 units of the 35th anniversary edition) sold led in the A-segment. The popular X70 recorded its best month since being launched as 3,087 units of the SUV were delivered to new owners nationwide.
The other two Proton segment leaders were the Persona and Exora, with 3,043 units and 792 units, respectively, sold in July.
“Proton’s performance in July 2020 was our best in over 8 years. We are especially happy with how our models are faring within their segments. We also note that there has been a positive effect on other areas of the business as a result of the encouraging sales. For instance, Proton Commerce, our in-house vehicle financing provider, saw an increase of 100% in the number of loans it disbursed compared to the previous month. Therefore, we are thankful for the support shown by all Malaysians and as for now, we remain cautiously optimistic for 2020,” said Roslan Abdullah, CEO of Proton Edar.
“For August, Proton aims to continue to excite the market and stimulate sales in preparation for more model introductions later in the year. Our production, quality, sales and aftersales divisions are all working hard to ensure we are able to meet consumer demand as well as deliver a level of customer service befitting the brand promise that we have set out,” he added.
Buying a new car is a better idea than buying a used one. You get not just a brand new car, never driven before but also a warranty to cover defects over a number of years and (depending on the company), free scheduled service which saves you money. But for many, even though the gap has narrowed, it is still not easy for them to commit to taking a H-P (hire-purchase) loan to buy a new car.
Up to 100% financing
To help those who want to own a new Proton, specifically fresh graduates and government employees, Proton and Bank Rakyat are collaborating to offer special financial packages that can provide up to 100% financing. To be eligible for the packages, the applicants must be Malaysians who are new graduates aged between 20 to 30 years, or government employees aged between 18 to 60 years old.
There are two special packages, which run until December 31, 2019: An-Naqlu 1 – which offers 90% financing starting at an attractive rate of 2.88% per annum; and An-Naqlu 2 – which offers 100% financing starting at 3.30% per annum. Models available for these packages are the Persona, Iriz, Exora and Saga.
Special service and insurance schemes
“Under this special scheme, Bank Rakyat offers customers easy financing approval, while Proton makes it more attractive with a free service package of up to 2 years, depending on the models that they choose,” said Fazli Hisham Shukor, Director of Corporate Sales at Proton.
Customers will also get free scheduled service for up to 2 years (depending on the model chosen), which helps to save money too.
On top of this, customers will also benefit from an enhanced insurance package. Designed with Etiqa Takaful and Zurich Takaful, the Proton Insurance Programme provides customers special coverage which includes key care cover, flood relief allowance and also all driver coverage, including a guarantee of zero excess charges for Proton vehicles up to 10 years old.
More information can be obtained at Proton outlets nationwide. Companies interested in fleet programmes can send in their requests to corporatesales@proton.com.
Those who are looking for one of Malaysia’s best value for money MPV can add the 2019 Proton Exora into their list. Updated for 2019, the Exora offers great space, improved overall comfort, great power delivery, and enhanced intelligence thrown into the mix. Looking for an MPV that can sit seven full-sized adults comfortably? The 2019 Exora should be one of your go-to choices. (more…)
