Proton Sales Archives

Proton Sets New Sales Record For Brunei – X50 Accounted for 60% of Total Proton Sales

In 2023, Proton achieved exceptional sales performance both domestically and internationally, with its sales in the Kingdom of Brunei Darussalam reaching a new record. Following a successful year, where the company surpassed 150,000 units in domestic sales, Brunei showed remarkable growth, setting a new sales record for Proton.

After selling 422 units in 2022, Proton’s sales in Brunei increased by 87% in 2023, with 789 units of Proton vehicles sold. This outstanding performance elevated the brand to fifth overall in the sales table, capturing a market share of 5.4%, up one spot and an increase of 2.2% over the previous year. The Total-Industry-Volume (TIV) for Brunei also saw growth, closing at 14,640 units for 2023, up from 13,000 units in 2022.

The Proton X50, which has been the best-selling Proton X-series model since its introduction in October 2020, emerged as the top-selling model in the B-segment SUV category in Brunei. With 476 units sold in 2023, the Proton X50 accounted for approximately 60% of total Proton sales in Brunei and secured the third position in its market segment.

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Proton’s Strong Start to 2024: Best January Sales Since 2013

Proton has achieved its best January sales performance since 2013 by selling 12,882 units (domestic and export). This marks a 1.3% increase compared to December 2023 and a significant 10.3% increase compared to January of the previous year. With this strong start, Proton comfortably retains the second position in the sales table, and its estimated market share for the month is 19.5%, showing a 3.3% increase from the previous month.

The Total-Industry-Volume for January is estimated to be 66,134 units, reflecting a decline of 15.6% compared to December. This drop is attributed to the traditional year-end push for higher vehicle sales in December 2023.

The newly launched Proton S70 has made a notable impact, with 1,442 units delivered in January and over 8,000 bookings. The model has received a positive response from customers and has already made its way to an export market in Brunei, with 15 units delivered ahead of its official launch this month.

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Proton X90 Launched In Three International Markets

Proton has set its sights on international market growth as a fundamental part of its long-term strategy. In 2022, the company witnessed a significant surge in volume, reaching 5,406 units and marking an impressive 79% increase compared to the previous year. Encouraged by this growth, Proton aimed to maintain a similar upward trajectory in 2023.

However, the year presented challenges due to external factors impacting global economies, affecting the company’s sales potential in several major export markets. Despite these obstacles, Proton has remained resolute in its ambition to expand its market reach beyond Malaysia. The company has been actively evaluating and exploring different countries for their market potential, while also steadily introducing products to existing markets.

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Proton Sales Surpasses 100,000 Barrier For 2023

Proton has achieved another milestone by surpassing the 100,000-unit mark in sales for the fifth consecutive year. This milestone was reached in August, a month earlier than in the previous year. With 13,955 units delivered in the same month, the year-to-date (YTD) sales for 2023 now stand at 104,602 units, which is a significant increase of 19.6% or 17,121 units compared to the first eight months of the previous year.

In August, the total industry volume (TIV) is estimated to be at 74,200 units, giving Proton a market share projection of 18.8% for the month and a YTD market share figure of 20.8%. The company’s volume growth outpaces the TIV, which is estimated to be at 12.2% for 2023.

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Proton Maintains Sales Growth As Of July 2023

Proton continued its impressive sales trend in July with 13,326 (domestic + export) units sold, building on a solid first half of 2023. The amount represents a 16.1% rise over July 2022 and contributes to year-to-date (YTD) sales of 90,647 units, the company’s first breach of the 90,000-unit threshold since 2012 and a 26.6% increase over the prior year. Market share for July is anticipated to be 20.5%, bringing the year-to-date market share to 21%.

The success of Proton is set against a background of rising vehicle sales, with total industry volume (TIV) for July predicted to reach 64,864 units. This raises the monthly total by 29.9% over the corresponding month in 2022 and raises the year total by 12.9%. As a result, Proton’s sales performance through July of this year had been 14% better than the industry average.

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Proton Sells 77,321 Units In First Six Months Of 2023

Proton achieved a productive first half of 2023 by attaining its highest overall sales figures since 2012. With 14,351 units sold in June (domestic + export), total sales have reached 77,321 units, an increase of 28.6% over the same month last year and more than three times faster than the industry’s overall sales growth.

Total industry volume (TIV) is predicted to be 61,900 units in June, translating to a market share for Proton of 23.2%. Year-to-date market share has climbed once more to 21.3%, an increase of 3.2% over the same period in 2022.

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Proton Reports A 35% Increase Of Sales In May

Following a sluggish start to the second quarter in April, national automaker Proton reported a 35% increase in sales in May attributable to what it called a total industry volume (TIV) rebound.

With 62,970 units sold over the first five months of the year, the largest number of any brand in Malaysia’s automotive sales table, and a 38.9% increase over the same period last year, is the sales total. Proton’s market share is predicted to be 21.5% for the month and 20.9% for the year based on estimates that Total Industry Volume (TIV) recovered by 32.2% in May and closed at 61,600 units.

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Proton Must Dominate Local Market Before Challenging The World

A transportation expert said that Proton must first establish itself as the market leader in Malaysia’s domestic vehicle industry without the benefit of any tax exemption. Only then it can challenge the global market.

According to FMT, transport consultant Rosli Azad Khan believes Proton has something to offer the global market as a result of its partnership with China’s Geely, but it has yet to show itself in a free market setting.

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Proton Ends First Quarter Sales With 50.9% Growth Year-on-Year

Proton’s cumulative volume for the first quarter of 2023 went slightly past the 40,000 level to record a year-on-year growth of 50.9%. With 14,573 units for the month of March added to the January and February volumes, the total volume came to 40,287 units.

The March numbers were 3.8% higher than what was reported for February, and 11.9% higher than the same month in 2022. Its estimated market share is 18.7% but slightly better at 21.1% when including the first two months. For the same period last year, Proton’s market share was 16.7%.

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Proton Starts 2023 With 162.3% Increase in Sales Volume Year-On-Year

Proton has started off 2023 with a strong surge in sales, having its best start to a year since 2013. With 11,681 units (including export sales) delivered in January, the increase in sales compared to the same month a year ago was 162.3%. With the market size for January estimated to be 51,000 units, Proton’s share would be 22.9%, an improvement of more than 12% compared to January 2022.

The strong performance is due to greater supply of vehicles from the two factories in contrast to the reduced output that the carmaker experienced last year due to flood-related supply issues. At the end of 2021 and early 2022, there was very severe flooding in some areas of Selangor which affected the operations of some of Proton’s suppliers.

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Proton Sales

Proton Sets New Sales Record For Brunei – X50 Accounted for 60% of Total Proton Sales

Proton’s Strong Start to 2024: Best January Sales Since 2013

Proton X90 Launched In Three International Markets

Proton Sales Surpasses 100,000 Barrier For 2023

Proton Maintains Sales Growth As Of July 2023

Proton Sells 77,321 Units In First Six Months Of 2023

Proton Reports A 35% Increase Of Sales In May

Proton Must Dominate Local Market Before Challenging The World

Proton Ends First Quarter Sales With 50.9% Growth Year-on-Year

Proton Starts 2023 With 162.3% Increase in Sales Volume Year-On-Year

Proton Sets New Sales Record For Brunei – X50 Accounted for 60% of Total Proton Sales

Proton’s Strong Start to 2024: Best January Sales Since 2013

Proton X90 Launched In Three International Markets

Proton Sales Surpasses 100,000 Barrier For 2023

Proton Maintains Sales Growth As Of July 2023

Proton Sells 77,321 Units In First Six Months Of 2023

Proton Reports A 35% Increase Of Sales In May

Proton Must Dominate Local Market Before Challenging The World

Proton Ends First Quarter Sales With 50.9% Growth Year-on-Year

Proton Starts 2023 With 162.3% Increase in Sales Volume Year-On-Year

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