Ever since the Industrial Revolution began in the 19th century, emissions of carbon dioxide (CO2)have kept increasing in the environment from industrial activities and products. The gas, often referred to as a ‘greenhouse gas’, has been identified as the main contributor to global warming. Although nature has had processes to remove CO2, the increase of the gas has exceeded the capability of natural systems to remove it, leading to accumulation that has reached levels where the climate is being changed.
The warning signs are clear and depending on who you listen to, we could be very close to the tipping point when the change will not be reversible. But regardless of the timeline, it is clear that global warming is occurring and action needs to be taken. Scientists believe that preventing an increase of more than 1.5 degrees C. is crucial for the planet’s future and some 200 countries have given commitments to do their part to achieve this goal.
Industries, most of which generate CO2 through their activities and products, have also made a similar commitment to help prevent climate change. Many have already stated goals to stop generating greenhouse gases – becoming carbon-neutral – in their activities and products during the next couple of decades.
Among these companies is Shell, the global energy company, which has long had activities upstream and downstream as well as products – fuels and lubricants, in particular – which have generated CO2. The company has declared that it will become a net-zero emissions energy business by 2050.
Most motorists will leave it to the authorised service centres maintain their vehicles to provide the right engine oil specified and approved by the manufacturer. Some of these engine oils have specific formulations with high quality components and additives that enable the engines to run at their best.
For those who are no longer bound by warranty conditions of the manufacturer which usually require them to use the engine oil supplied by the authorised service centre, Shell Malaysia offers a premium quality oil with proven performance – the new Shell Helix Professional range.
For demanding requirements
While the existing Shell Helix Ultra range caters to the wide and varied needs of the mainstream consumer market, Helix Professional is specially tailored to meet the demanding requirements and specifications of a select group of car engine manufacturers.
According to Shell Lubricants General Manager for Malaysia and Singapore, Nyon Kam Yew, the new Shell Helix Professional range enables the car manufacturers’ official service centres and specialist workshops to deliver more value via customised service packages to benefit their customers.
“This is yet another innovative solution from Shell, the top lubricant supplier in the world for the past 13 consecutive years and the largest provider of finished lubricants to automakers. With the new Shell Helix Professional range, these businesses can now incorporate a genuine, premium quality engine oil with proven performance from a trusted brand in special value service packages,” he said.
Two grades, fully synthetic
The Helix Professional range is available with two grades – Helix Ultra Professional ABB 5W-40 and Helix HX7 Professional SN 5W-30. Developed for high performance petrol and diesel engines, the fully synthetic Helix Ultra Professional ABB 5W-40 is formulated with Shell’s proprietary PurePlus Technology that uses a 99.5% pure base oil made from natural gas.
Both engine oils also have Shell’s Active Cleansing Technology to keep the engine close to factory-cleanliness. This technology provides resistance to physical and chemical degradation and prevents build-up of performance-robbing deposits. The wear and corrosion protection is also superior, even in extreme operating conditions.
Besides maintaining performance at high level, the engine oils provide enhanced fuel economy as well as superior sludge and wear protection to keep maintenance costs low.
Shell’s Helix range of engine oils have been in the market since the 1980s and over the years, the formulation has constantly been improved as engine technology advanced and driving conditions changed. For motorists, the ability to protect and lubricate well has long been proven and Helix is a trusted product.
Now Shell Malaysia Trading Sdn Bhd has introduced two new Helix engine oils that focus more on the benefits to users and less on technical specifications, making it easier to choose the right engine oil based on one’s driving style and needs. Compatible with all 0W, 5W or 10W specification oils, both lubricants are suitable for most types of vehicles on Malaysian roads today.
Engine oils are traditionally `low involvement’ products. While Malaysians are known for their love for cars, the majority are put off by technical terms and tend to leave their vehicles’ maintenance, especially the critical oil change process, to their workshops or service centres.
“With the new Shell Helix Power and Shell Helix Protect, we aim to return the important engine oil decision-making to the car owners. As the products’ names suggest, one gives you more power and the other gives you more protection. Simply choose one that suits your driving style or needs,” said Nyon Kam Yew, Shell Lubricants General Manager for Malaysia and Singapore.
With PurePlus Technology, an ultra-pure base oil made from natural gas, the new Helix Power and Helix Protect are specially designed to cater to two main driving environments – highways and rugged terrain – where there is a demand more power and acceleration; and stop-start traffic in cities that put engines under tremendous stress, thereby needing more protection.
Priced at RM280 for a 4-litre pack, Helix Power has special performance-focused additives help to maximise engine power and enable faster acceleration as well as smoother drives. The engine protection-focused additives in Helix Protect help cleanse engine components for longer engine life in cars that operate under stressful stop-start driving conditions in urban centres. The recommended retail price is RM240 for a 4-litre pack.
As low viscosity fully synthetic engine oils, both lubricants can flow faster to coat and protect key moving engine components during start-up. This can contribute to less wear from cold starts, better fuel economy, lower carbon emissions and lower maintenance costs from longer oil drain intervals.
“The new Shell Helix Power and Shell Helix Protect are smarter and more sustainable choices that reflect Shell’s commitment to provide more and cleaner energy solutions in a responsible way,” Mr. Nyon added.
In conjunction with the launch of these new products, Shell Malaysia will give every customer a free replica Scuderia Ferrari racing car with the purchase of a 4-litre pack of Helix Power or Helix Protect from any participating workshop. The offer is on while stocks last.
Official Shell Helix products suited for the Malaysian market conditions have the ‘Untuk Pasaran Malaysia’ labels. The front label can be peeled back to reveal a unique QR code for quick product authentication while the label at the back features information in English and Bahasa Malaysia. The QR code also enables easy registration for the Shell Advantage Rewards (SHARE) programme that rewards customers with goodies that include a sign-up bonus, Shell Helix Engine Warranty (SHEW) and free Shell Helix products (terms and conditions apply).