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Record Sales

Sime Darby Auto Connexion-Ford (SDAC-Ford), the exclusive distributor of Ford vehicles in Malaysia, continues to assert its dominance in the pickup market, as evidenced by a series of achievements that underscore the brand’s robust performance throughout 2023, solidifying its position in the nation’s automotive industry.

In a remarkable feat, SDAC-Ford achieved record-high sales, with a staggering 8,858 units of the Ford Ranger and Ford Everest sold in 2023. This milestone reflects the growing trust and preference of Malaysian consumers for Ford vehicles, renowned for their exceptional performance, advanced technology, and superior quality.

Particularly, the Next-Gen Ford Ranger has garnered immense popularity within the Malaysian market since its launch, owing to its outstanding performance and unmatched quality. Notably, the Next-Gen Ranger Raptor 3.0L Petrol engine model, equipped with a potent V6 Twin Turbo engine delivering 397PS and 583Nm of torque, offers exhilarating driving experiences. Meanwhile, the recently launched Next-Gen Ranger Platinum model boasts sophisticated features that promise luxurious comfort and cutting-edge technology.

A pivotal factor contributing to SDAC-Ford’s success is its strategic expansion of the dealership network, aimed at elevating the Ford service experience. Last year, the company commenced the construction of the latest RM12 million Ford Signature dealership in Penang, situated strategically on Jalan Baru in Seberang Prai. Spanning an impressive 46,000 square feet, the state-of-the-art facility showcases a cutting-edge Ford 3S centre adhering to the latest Ford Signature Corporate Identity standards, featuring sixteen service bays and four vehicle display areas. Scheduled for full operation by the end of Quarter 2, 2024, this dealership promises to set new benchmarks in customer service and satisfaction.

In a strategic move to tap into the thriving pickup market of East Malaysia, SDAC-Ford significantly expanded its presence across the region. Recognising Sabah as the third-largest pickup market in the country, the company launched two key dealerships in the state, namely Ford Kota Kinabalu (Inanam), Boston Auto Dealership, and Ford Kota Kinabalu (Penampang), Rightpower Corporation.

Furthering its strategic expansion, SDAC-Ford inaugurated Ford Kota Samarahan, Jimisar Aruna dealership in October 2023, located in the UniVista Commercial Centre, Jalan UniVista Off Jalan Express Way in Kuching, Sarawak. Positioned near a major expressway for enhanced accessibility and within a bustling commercial center, this dealership strengthens the brand’s presence in East Malaysia. These developments bring the total number of Ford dealerships in East Malaysia to nine, and nationwide to thirty-eight, solidifying SDAC-Ford’s footprint across the region.

The accolades received further underscore Ford’s unparalleled capabilities and innovation, with the Next-Gen Ranger WildTrak clinching the prestigious Malaysia Car of the Year 2023 award for Best Truck and the Next-Gen Ranger Raptor 3.0L V6 Twin Turbo receiving an Honorable Mention. Additionally, the Ford Ranger secured various accolades including Carlist.my’s People’s Choice Award for the Best Pickup Truck 2023 and the Allianz DSF.my Vehicle of the Year (VOTY) Award 2023 for ‘Pick-up Truck of the Year,’ among others.

Mercedes-Benz has had an awesome six months for 2017, the automaker has posted its best sales figures yet for the month of June as well as for half the year. It was reported that 209,309 vehicles were delivered to its customers in June which is an 11.1% jump compared to the same month last year.

Overall, from January to June of this year, the company shifted 1,144,274 cars, which is a 13.7% increase compared to the same period last year. This means that Mercedes-Benz has outdone itself by surpassing last year’s performance by a considerable margin.

This result was bolstered by year’s second quarter sales, which happens to be Mer’s best quarter ever. During this time, the company sold 583,649 vehicles which is said to be an 11.6% increase overall.

Demand for its cars were so great, that Mercedes-Benz was the most preferred premium brand in markets such as Germany, Italy, France, Belgium, Portugal, Austria, South Korea, Japan, Australia, Taiwan, the USA, Canada and Brazil.

“We have posted the strongest half-year in the history of Mercedes-Benz with sales of significantly more than a million cars,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “Not only the popularity of our E-Class family contributed to this success; demand for our SUVs is also as high as ever in all regions.”

As a means to put this remarkable achievement into context, in Europe alone, the Stuttgart based automaker sold 484,120 vehicles which is a substantial 8.9% increase over last year’s figures. But the market that witnessed the most growth for Mercedes-Benz vehicles was Asia-Pacific.

Asian car buyers purchased 438,710 cars which is a 26.7% increase from last year with the bulk of the sales coming from China. The results were positive overall as China saw a 34.5% increase in sales, South Korea with 47.3%, Australia with 8.5%, Taiwan with 10.9% and India with 8.7%.

The car that contributed the most to Merc’s fantastic sales numbers was the C-Class. Combining sales of both the Sedan and Estate variants, the automaker sold 210,000 C-Class cars, making it the best selling model of its line-up yet again. That said, demand for other Mercedes-Benz vehicles were considerably high as well, especially with regards to the E-Class which saw an increase in sales of about 68.4%.

It looks like 2017 is shaping up to be a great year for Mercedes-Benz and if demand for its vehicles continue to rise, we expect these figures to be a whole lot higher by the time this year rolls to a close.

Ferrari has announced that the first quarter of 2017, has been good to them with 2,003 vehicles sold, which is a 6.4% increase compared to the same period last year. The major contributor to this figure was the sales of V12 engine models, which saw a 50% increase in sales compared to the same period last year. The surge in demand for the 12 cylinder engine vehicles off set the 3% decrease in sales experienced by the V8 models. The V12 models that were the most sought after of the lot, where the GTC4Lusso, LaFerrari Aperta and F12tdf.

Besides the sales of fully assembled vehicles, Ferrari is also in the business of selling engines to other manufacturers, racing divisions and Formula One teams. For this quarter, engine revenue increased by 81%, which amounts to RM494 million in total net revenue. This increase can be attributed to strong sales for Maserati models that managed to offset loses due to the termination of an engine partnership between one Formula 1 racing team and Ferrari.

According to the Italian automaker, overall, all regions contributed to its success this year. Market share in Germany, France, Italy and United Kingdom grew at a double digit pace in the first quarter. Ferrari sales in the Americas saw an overall increase of 4.2% with Asia Pacific bolstering sales figures further with a 4.0% increase. China, Hong Kong and Taiwan markets, in total, grew by a commendable 3.2% meaning that demand for Ferrari and sports cars in general, haven’t been hampered by the current uncertain economic climate.

Before this financial year is over, Ferrari plans to ship 8,400 vehicles that include supercar models, which should amount to a net revenue of RM 15.8 billion. Whether or not Ferrari achieves this sales figure remains to be seen, but judging by the current market demand for Maranello’s latest offerings, Ferrari should be able to achieve said targets with relative confidence.

According to Subaru America’s latest sales figures, April has proven to be a great month for the Japanese automaker. It sold 52,368 vehicles which is a 4% increase compared to the same month last year. Since January to April of this year, 196,618 vehicles have been sold which is a 7.6% increase compared to the same period in 2016.

The company also claims that April is the 38th consecutive month where it saw sales figures hover above the 40,000 mark. It’s a commendable achievement that can be attributed to the strong demand for the Outback, Forester and Impreza respectively. Demand for the Impreza rose 66.2% in April 2017 compared to the same period last year and is the second month that total sales reached 8,000 vehicles in a month.

“With positive press reaction to the all-new Impreza and upcoming Crosstrek models, we expect even stronger demand as we enter the summer months,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “2017 looks set to be our tenth year of consecutive sales growth, with more new product to come.”

Besides record sales, April has been good to Subaru in other ways too. The company won in three major categories of the Kelley Blue Book 2017 Brand Image Awards including Best Overall Brand, Most Trusted Brand and Best Performance Brand. This is the second consecutive year that the automaker has received these awards, which reflect on how well regarded the Subaru brand is in the American market.

Porsche has had a good start to 2017, it has sold 60,000 vehicles worldwide so far this quarter. This is a 7% increase in sales compared to the same period last year and is considered the best quarter of the company’s history. China and Germany were the main markets that contributed to the increase in sales volume this year but the models that saw the most growth were the Panamera and Macan.

“Porsche has made a successful start with the new Panamera – this trend now needs to continue throughout the rest of the year”, said Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Our attractive model range gives us an outstanding basis to achieve this”. Porsche presented no fewer than three new models at the Geneva Motor Show: the new Panamera Sport Turismo, the Panamera Turbo S E-Hybrid and the 911 GT3″.

In China alone, Porsche sold a total of 18,126 vehicles which exceeded last year’s figure by 10%. In Europe, the sportscar maker saw a 7% increase in sales which means it delivered 19,084 customers.
Porsche sold a total of 7,160 vehicles this quarter in Germany, a 19% increase compared to last year. The 911 range contributed to 1,600 sales and the Panamera bolstered the company’s sales even further.

Sales volume increased in the USA too with 12,718 vehicles sold to date which is a 4% increase. For the Asia-Pacific, Africa and Middle East markets, Porsche sold 25,506 vehicles which is a 6% increase compared to the same period last year. But in general, Porsche stated that it found sales figures of the Panamera particularly pleasing because it was a 12% increase compared to the same period last year with a total of 3,630 vehicles delivered, sales for the 718 range saw a 4% increase with a total of 6,060 vehicles sold. About 24,797 Macan vehicles were sold in the first quarter of this year which is a 15% increase.

The start to 2017 has been good for Porsche and if it continues the same momentum throughout the year, expect more record breaking sales figures to be posted in 2018.

This year is shaping up to be a great one for Malaysia’s second largest local automaker. Perodua has recorded decent sales figures this quarter by registering nearly 50,300 vehicles so far which is an increase of 6.5% compared with last year’s 47,200 units. The company now commands a 35.9% market share with a total of 140,000 vehicle being sold so far this year.

In March alone, Perodua sold 19,500 vehicles compared with 17,300 vehicles it sold last March, which is a 13% increase. The company attributes its sales success this year to the launch of the face-lifted Axia and a number of aggressive sales promotions for various Perodua models.

“On our after sales business, with both service intakes and parts and accessories sales seen growth in the first quarter. Barring any unforeseen circumstances, we expect sustained growth in our after sales business,” Perodua President & CEO Datuk (Dr) Aminar Rashid Salleh said.

The Malaysian automaker’s parts and accessories division has also posted a rise in revenue. It said that revenue rose to a notable 5% in the first quarter of 2017 compared to the same period last year by raking in RM65 million. It’s body and paint business on the other hand, saw a much higher increase in revenue at 17% compared to the same period last year. This has led to the automaker’s CEO acknowledging that the decision to delve into the body repair and paint business 7 years ago, was a savvy business decision on the part of Perodua.

In the first three months of this year, Perodua has produced 49,218 vehicles which is slightly higher than that recorded last year with 48,300 vehicle rolling of the production line. The slight increase was said to be due to the high-demand for the automaker’s B-segment sedan, the Perodua Bezza and the face-lifted Axia.

Things weren’t all rosy for Perodua though, it recorded a decrease in exported vehicles for the first quarter of 2017 with 941 vehicles shipped to six countries compared to 1,600 vehicles in 2016. Despite this, Perodua’s CEO is still confident that the company will hit the 5,000 units export mark in 2017, which was the same target set last year.

“We aim to steadily grow our regional reach as we further improve our operations to become globally competitive. Overall, we are cautiously optimistic of achieving our sales target of 202,000 units for the year. We also foresee that despite the challenges in the automotive industry, there will be modest growth for the industry this year,” said Datuk (Dr) Aminar Rashid Salleh.

Despite the current economic situation, Perodua has defied the odds by posting better and better sales each year. It has launched a number of value added vehicles recently, which have enticed many Malaysian car buyers to flock to Perodua dealerships around the country.

BMW has posted its strongest sales this quarter compared to the same period last year. According to the company, its top premium brands, BMW, MINI and Rolls-Royce, saw a combined increase in total sales by 5.3% which amounts to 587,237 vehicles that have been sold globally. Its the first time that the German automaker has cracked half a million sales at such an early period in the year.

“We’ve achieved a strong start to the year, with our X-family models and the BMW 7 Series being the main growth drivers,” commented Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Brand BMW. “March was the first full sales month for the new BMW 5 Series Sedan and the customer feedback for this benchmark car is already very positive,” he continued.

Sales of BMW vehicles alone totaled 503,445 vehicles in the first quarter of 2017 which is a 5.2% increase compared to the same period last year. There were a number of models that contributed to the company’s sales growth. In March, deliveries of the BMW X1 increased 21.0% (26,759), sales of the BMW X5 were up 20.7% (17,678) while deliveries of the flagship BMW 7 Series grew 74.8% (7,134).

BMW’s electric line of vehicles helped bolster sales further as the company shifted 20,000 of these vehicles to customers world wide since early 2017. These sales figures are double of what were reported last year, which is proof of the growing popularity of electric vehicles. BMW i3 sales have been off to a positive start this year and the same can be said about the newly launched plug-in hybrid 530e iPerformance.

MINI branded vehicles also contributed to the overall sales growth by posting a 6.1% increase which is 83,059 vehicles sold since January. Sales of the MINI Clubman alone rose to 21% in the first quarter compared with the same period last year, which means that it is becoming a favorite among car buyers. Rolls-Royce Motor Cars had a good quarter too by posting a 33% increase in sales since January. Despite the economic situation and the volatility of the current vehicle market, there is still a strong demand for Rolls-Royce cars and the company is confident that this sales growth will be sustainable for the near future.

BMW Motorrad, the automaker’s two-wheeler arm, managed a total sales volume of 35,636 vehicles which is a 5.5% increase overall this quarter. Based on what we have seen, 2017 seems to be shaping up to be a good year for a number of automakers. Let’s hope that the surge in sales also brings with it better and improved vehicles in the not so distant future.

Infiniti has announced that it has recieved record sales in the first quarter of 2017 by posting sales of 67,367 vehicles worldwide for the entire quarter, which is said to be an 18% percent increase compared to the same period last year. In March alone, the automaker shifted 28,406 vehicles which a 14% increase from last March.

Roland Krueger, President of Infiniti Motor Company said, “It is gratifying to see that customers around the world continue to appreciate the design, performance and quality they expect from Infiniti. The Infiniti team, and in particular our retail partners, can be very proud of the record first quarter and record month, following our record year in 2016. Our momentum is of course led by new products, with the Q30 and Q60 now on sale in key global markets. The momentum continues next week when we unveil the QX80 Monograph full-size SUV design study in New York, and the QX50 SUV crossover concept in Shanghai the following week.”

In the USA, Infiniti had the best quarter by selling 43,561 vehicles which is a 33% increase. Further up north, in Canada, the automaker sold 2,800 vehicles but in March alone, 1,292 vehicles were sold. It was a similar story in China too, with the Japanese giant selling 10,000 vehicles and posting a 4% increase in sales for the quarter. For markets in Asia and Oceania, Infiniti has also achieved record sales in countries such as Australia and Taiwan.

Whether the automaker can maintain this momentum for the remainder of 2017 remains to be seen, and all we can do is wait and see.

Mercedes-Benz has had an extraordinay start to the year by posting record sales figures for the first quarter of 2017. March was the strongest month for the automaker in terms of sales figures, as it posted a growth of 14.8% with 228,296 vehicles being delivered globally.

Overall, Mercedes-Benz sales increased to 16% in total for this quarter by selling 560,625 vehicles so far. So strong was the demand for its vehicles that the company has even gone so far as to say that during the same period, the company was considered the premium-segment market leader in a number of countries including Germany, UK, France, Italy, Switzerland, Japan, South Korea, Australia, Canada and Mexico.

“The E-Class Saloon and Estate continued along their successful path in March with growth of around 65 percent. The bestselling model series of Mercedes-Benz has now been completed with the new E-Class Cabriolet, which we presented to the public at the Geneva Motor Show, right on time for the start of spring,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.

In Europe, the Stuttgart based automaker posted a 10.8% growth for the quarter with 233,329 vehicles sold. For the Asia-Pacific region, a sales growth of 27.4% was seen with 219,418 vehicles sold. In China alone, Mercedes-Benz managed to shift 49,871 vehicles in March which is about a 30% increase in sales. Though it didn’t disclose any specific figures, the company also said that it posed best ever sales figures for the month of March in a number of other countries such as South Korea, Australia and Malaysia.

In North America, things were just as rosy for the automaker with sales reaching 94,142 vehicles amounting to a 7.1% increase. In fact, Mercedes-Benz even achieved record sales in the three countries which make up the region (USA, Canada and Mexico).

It looks like 2017 has been very good to Mercedes-Benz with its E-Class and GLS being among the most popular models. This news should come as no surprise to most people because over the past few years, the German auto giant has been churning out some of the best looking and best performing premium vehicles in the market. But we shall have to wait and see if the interest in the brand manages to gather more momentum for the remaining quarters of it’s fiscal year.

Honda Malaysia has achieved another milestone with its Honda City. The company is celebrating the sale of its 250,000th City, a feat worthy of recognition. The Japanese automaker’s B-Segment sedan has accounted for a significant chunk of its yearly sales and market share.

Starting with the second generation City, which was launched in 2001, Honda Malaysia managed to shift about 61,000 cars overall. When the third generation car came along, sales numbers increased to more than 84,000 cars sold. Then, with the introduction of the current 4th gen vehicle, which the company claims is its most success model of the lot, captured 33% of the B-segment market share in 2014 but rose to 39% toward the end of 2016.

As of now, the automaker claims that it has managed to sell 100,000 cars of the 4th gen City since 2014. What might bolster the sales figures even further, is the addition of the face-lifted car which has received about 2,500 bookings so far. The most popular of car colours for the City are the Taffeta White and Modern Steel Metallic colours.

Speaking of the sales achievements, Honda Malaysia Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi said, “We express our sincere heartfelt thank you and appreciation to all 250,000 City customers. Customer support and feedback have pushed us to set the benchmark for B-segment cars in each generation. Their support and belief in the Honda brand have enabled our models to achieve segment leadership positions including the City which is the B-segment leader.”

Tan Kian Hui was the lucky buyer who bought the 250,000th City and to congratulate him on his purchase, Honda awarded him RM1,000 worth of vouchers, a full set of Honda merchandise and Honda Genuine Accessories consisting of Modulo package, Urban package and Utility package worth RM5,300.

He is one of 25 customers who will received the RM1,000 worth of service vouchers with the remaining 24 being notified through the Honda Malaysia Facebook page. Apart from the vouchers, there are multiple sales campaigns that are being run concurrently by Honda which include “Best Deals Promotion”, Best Time to Get Best Protection” and “The Digital Treasure Hunt Wall Contest”. Visit the company’s website to no more about these or other deals that are currently on offer.

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