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Rolls-Royce Cullinan 2018

The highly anticipated new Cullinan from Rolls-Royce Motor Cars made its South East Asian regional debut today in Singapore, at a glittering reception held atop the covered swimming pool of the Ritz Carlton Millenia.

Speaking at the event, Paul Harris, Rolls-Royce Motor Cars Regional Director for Asia Pacific, said, “Today we present all-new Cullinan – the Rolls-Royce of SUVs. This is a seminal moment in the history of the brand as we take our place at the very top of a highly competitive sector, but we are confident that Cullinan will set a new benchmark and take its occupants wherever they dare venture in effortless luxury.”

Adding on to Mr. Harris’ positive remarks at the reception, Renee Chua, Managing Director, Rolls-Royce Motor Cars Singapore said, “Cullinan is highly-anticipated in Singapore, an all-new model that also completes a prolific range of offerings from the marque. Singapore’s importance as a luxury hub in South East Asia is once again confirmed with this premiere, and we are very happy to bring new customers to the brand with Cullinan’s broader appeal.”

Effortless, Everywhere

Named after the largest diamond ever to be discovered, which now resides proudly atop the British Crown Jewels, Cullinan is Rolls-Royce’s first-ever SUV. The all-wheel drive high-bodied car is only the second Rolls-Royce to be underpinned by the marque’s proprietary Architecture of Luxury, and promises to redefine luxury travel as Effortless, Everywhere, without sacrificing the brand’s legendary “Magic Carpet Ride”.

Cullinan uses this new architecture in a wholly different manner to enable limitless adventure where the road ends and the trail begins, with uncompromised comfort, space, usability and cutting edge technology. Cullinan is the answer for super-luxury SUV patrons that accept no compromise; When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

 

Further, Cullinan offers a suite of Bespoke features developed specifically for the increased variance of its intended patrons’ lifestyles, for example the Viewing Suite and the Recreation Module. The Rolls-Royce Bespoke Collective seeks challenges from Rolls-Royce patrons as they dream up new and creative uses for these spaces.

 

Designing Supreme Luxury

Strength and power underline Cullinan’s design for supreme luxury. Headlights and air intakes are deep set into the front face, with a prominent brow accentuated by daytime-running LEDs. A newly-designed chamfered Pantheon grille protrudes forward to denote strength, combining with defined vertical and horizontal lines create a powerful visage.

 

At the heart of Cullinan sits a 6.74-litre twin-turbocharged V12 engine, developed from the ground up to provide effortless torque at extremely low revs. Peak motivation at 850Nm is available from just 1,600rpm, coupled to an all-wheel drive system via an 8-speed transmission, enabling Cullinan to rise from the get-go with grace and pace.

Cullinan in Singapore

The Rolls-Royce Cullinan presented in Singapore is finished in Magma Red, with a Tan and Black interior. Prices for Cullinan in Singapore start at SGD 1,268,888. Further information can be accessed via the Rolls-Royce Motor Cars Singapore website.

For the full details on the RR Cullinan, download this release: ROLLS-ROYCE CULLINAN MAKES ITS DEBUT IN SINGAPORE

As the arrival of Cullinan nears and final preparations are made, Rolls-Royce has offered a glimpse into what will undoubtedly be the best seats in the house.

So much more than an SUV, Crossover or Off-roader, Rolls-Royce Cullinan will be Effortless, Everywhere, delivering effortless luxury everywhere its owner chooses to venture. Such boundless luxury will be enhanced through a suite of features only the designers, craftspeople and artisans at the Home of Rolls-Royce can imagine and create.

The first of these authentic Bespoke features is the Rolls-Royce Cullinan Viewing Suite. Designed and engineered at the Home of Rolls-Royce in Goodwood, the Rolls-Royce Viewing Suite is automatically deployed at the touch of a button. Two rear-facing, beautifully contemporary, finest leather chairs and a cocktail table gracefully emerge from within the rear compartment of Cullinan.

It is from this luxuriously comfortable viewing platform that a Cullinan owner may take in the world’s most breath-taking vistas or view a sports event or even watch their children take part in their school sports day.

Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house. This approach is a first for both the automotive and luxury industries and comes from a deep understanding of the lifestyles and expectations of the most demanding clients in the world – Rolls-Royce customers.

“From the day we conceived of Cullinan we were focussed on offering a truly authentic and luxurious Rolls-Royce experience to our customers through fascinating surprise and delight features,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

“The beauty of Cullinan’s Viewing Suite, the manner in which it deploys so effortlessly, the attention to detail, the finest leathers that match the interior of the customer’s Cullinan, and how it all comes together to bring beautiful furniture to the most remote places, all bear testimony to the unequalled Bespoke competence of the designers and craftspeople at the Home of Rolls-Royce. It is a beautiful piece of furniture.  Indeed, it is the best seat in the house.” he added.

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

What is the “Cullinan”?

The Cullinan Diamond (below) was extracted from a mine deep in South Africa’s Magaliesberg Mountains in 1905, and at 3,106 carats, remains the largest diamond ever discovered. Cleaved into nine stones, cut and polished, the two largest portions of the Cullinan reside in the British Imperial Crown and Sovereign’s Sceptre with Cross.

The alleged story of how the Cullinan diamond travelled to take up its place in the British Crown Jewels is as interesting as the diamond itself. The Transvaal government of the day purchased it for £150,000. A prize surely fit for a King, their plan was to present it to King Edward VII on his 66th birthday, in the hope that such a gift would help heal the wounds of the recently ended Boer War.

Its journey to England would prove to be the diamond’s next big adventure. Given its size and value, it was bound to attract much unwanted attention. So detectives were sent from London to provide a visible and secure escort for the diamond on board a passenger steamboat bound for Britain. The treasure was ceremoniously placed in the ship’s Captain’s safe and guarded throughout its entire journey.

Or so it appeared…. Legend has it that that was all a sleight of hand. That the police and the safe were just an elaborate ruse. The diamond in that ship’s safe, protected by those police officers, was said to be a resin replica, whilst the real Cullinan was simply sent to London by registered post to the Foreign Office to be presented to the King. (Brilliant! – CW)

Rolls-Royce Cullinan Photo Gallery…

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