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Rolls-Royce Kuala Lumpur

The world’s first automobile, built by Karl Benz, was able to travel at a maximum speed of 16 km/h. That would certainly have been very fast in 1886 when he first drove it along rough tracks in Mannheim, Germany. But before long, the challenge of building ‘the fastest car’ was taken up by many and Land Speed Records began to be listed.

The first person on the list was Frenchman Count Gaston de Chasseloup-Laubat who took an electrically-powered Jeantaud Duc to a speed of 63.13 km/h. As an indication of how fast technological advances were taking place, just one month later, Belgian Camille Jenatzy reached 66 km/h in a GCA Dogcart. No, it was not powered by dogs but by electricity as well, like the car it beat.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

By 1909, the fastest speed achieved was around 200km/h, a speed so fast that there were people who believed it would be impossible to survive because you’d simply not to be able to breathe! The challenge of going faster and faster did not diminish and in the 1920s, the British asserted dominance.

Among those who pushed cars to the limits was a mechanical engineer by the name of George Eyston. In the late 1920s, he was seriously engaged in developing and running cars that broke records. His car, called the Thunderbolt, established 3 new land speed records between 1937 and 1939. The records were set on the wide expanse of the Bonnevile Salt Flats in the American state of Utah where such events have been held for decades.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection
While the Thunderbolt was powered by two 37-litre, V12 Rolls-Royce aero engines, the Wraith uses a 6.6-litre V12 with an output of 632 ps and 870 Nm of torque.

His projectile-shaped machine had 3 axles, 8 wheels and weighed 7 tonnes (and that was even with the body being made from aluminium). The Thunderbolt was powered by a pair of Rolls-Royce R supercharged 37-litre, V-12 aero engines, each producing well over 2,000 horsepower. Less than 20 of these engines were ever made; so rare were they that the Thunderbolt’s engines had actually been used earlier in the Schneider Trophy-winning Supermarine S6.B seaplane that would lay the foundations for the legendary Spitfire fighter aircraft of World War II.

Inspiration for the Landspeed Collection
The story of Eyston’s dauntless, fearless, pioneering spirit and his Thunderbolt served as inspiration for the Rolls-Royce Land Speed Collection, a series specially designed and built by the company’s Bespoke division. The two cars are Black Badge versions of the Wraith and Dawn and of the 35 units of the Wraith available, one was acquired by a customer in Malaysia.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

The Wraith Landspeed is presented in a specially created two-tone finish which marries Black Diamond Metallic with a new Bespoke colour, Bonneville Blue. This specially developed hue bears particular significance to the Collection, with a colour that transitions under sunlight from light blue to silver, illustrating the reflections of both the vast sky over Bonneville and the crisp salt flats on the Thunderbolt’s aluminium body.

However, Anas Zawawi Khalid, Director, Rolls-Royce Motor Cars Kuala Lumpur, suggested a change in the colour scheme which the customer agreed to. Instead of the light coloured flanks and dark bonnet, there is a reversal of the colours with Bonneville Blue on the bonnet instead. To add to the unique difference, the grille is also in chrome instead of black, which is the usual colour for Black Badge versions.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

To associate the Wraith with the Thunderbolt, the Bespoke team of skilled craftsmen and craftswomen read everything they could about the record-breaking events that took place on the desert-like salt flats in the 1930s. In particular, they learnt about how, while rocketing over the ground, Eyston had to hold the car on a very precise course – to deviate even slightly would be disastrous at the extreme speeds. To help him guide the car, his team painted darkened track lines on the salt surface for Eyston to follow – effectively his sole means of keeping the Thunderbolt straight at over 560 km/h.

This simple yet ingenious idea is recalled in the Wraith by perforated line in the upper-centre of the steering wheel, which continues through the centreline of the driver’s seat and can also be seen on the rear right seat. It is subtle and is only evident when the left seats are compared to the right ones.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

A cracking dashboard?
Then there’s the fascia to the right of the classic analogue clock. At a glance, it seems like the surface is cracking… which would be shocking to see on a Rolls-Royce! But it is not actually a defect in the material: the ‘cracks’ are reproductions of those on the surface of the dry and dusty salt flats. The tiny fissures form a distinctive texture that was digitally retraced from the surface itself, onto the wooden veneer of the fascia (and console lids as well).

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

Records commemorated for all time
The interior references continue with the Thunderbolt’s unique silhouette, and the records it achieved, depicted on the polished, anodized aluminium surface of the Landspeed Collection’s front tunnel.

According to the record books, Eyston’s third and final land-speed record of 575.57 km/h stood for 341 days. In the Landspeed Collection Cars, it is commemorated for all time, engraved into the housing of the clock alongside the name ‘Bonneville’, in homage to where the record was set. Based on the instrument dials from the Thunderbolt, with yellow and black details, the black-tipped hands of the clock are inspired by the arrows painted on the original car’s exterior.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

Recreating the night sky
The Bonneville Salt Flats are so vast, open – and with no artificial light – that they are an ideal place to look at the stars in the exceptionally dark night skies. In the Wraith Landspeed, the Starlight Headliner on the ceiling perfectly recreates the skies as they appeared over the Flats on September 16, 1938, the date on which Eyston and his Thunderbolt set their record. The constellations are precisely marked using 2,117 individually placed fibreoptic ‘stars’, the largest number of stars in a Rolls-Royce Wraith Starlight Headliner ever featured.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

Paying tribute to the man himself, Eyston’s military honours are marked with a subtle detail in the driver’s door, made in the same Grosgrain weave silk and colours to match the original medal ribbons. The armrests on both the passenger side and below the ribbon detail are specially padded to give them the comfortable ‘club armchair’ quality that Eyston favoured in his driving seats, much to the amusement of his fellow racers.

The Thunderbolt was originally left unpainted, which caused an unexpected problem. During the first record attempts, the photo-electric timing equipment was unable to detect the polished aluminium body against the searing white of the Salt Flats’ surface, making accurate timing impossible. Eyston’s brilliantly simple solution was to paint a large black arrow with a yellow circle on the side, to heighten visibility when travelling at great speed. Hence, the yellow inserts around the inlets on either side below the front bumper.

2022 Rolls-Royce Wraith Black Badge Landspeed Collection

“As with many of the cars I bring to Malaysia, I try to make them unique. Not only do we have some of the most discerning customers here who appreciate true luxury, I also believe in the mantra: “Rolls-Royce is Bespoke, Bespoke is Rolls-Royce.”  The Wraith Landspeed is Bespoke Luxury of the finest order, craftsmanship and an unwavering dedication to achieving the very highest levels of excellence,” declared Encik Anas Zawawi Khalid.

Black Badge Ghost by Rolls-Royce for those who refuse to adhere to established conventions

 

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‘Black’ is mentioned a lot in the news these days and it’s become controversial in the social and political context. But not all black subjects are controversial and the Black Badge family of cars from Rolls-Royce are desirable products for those  an emerging generation of super-luxury consumer.

Launched in 2016, the Black Badge cars for a permanent Bespoke range that, in the words of Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars, ‘reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms’.

Appealing to new, younger generation of customers
Since being launched, demand for the Black Badge offering has been growing as the bold theme attracts new – and younger – customers to the marque. It appeals to the new generation of customers – or ‘clients’ as Rolls-Royce refers to them – who would consider the ‘silver badge’ Rolls-Royce too conventional and traditional. The approach is not new to Rolls-Royce as there have been offerings in the past which inverted the ‘silver badge’ to black as a means of creating uniqueness (apparently there was even a ‘red badge’ tried out at one time).

2020 Rolls-Royce Black Badge Cullinan

This ‘alter ego’ is codified by the mathematical symbol that represents a potential infinity, placed discreetly within the motor car’s interior. This marking, known also as the lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane, denoting that it belonged to an insurance class reserved for boats with unlimited and therefore infinite engine power. Rolls-Royce Motor Cars selected this hallmark for its Black Badge cars to reflect its own unrelenting pursuit of power.

Full Black Badge range
Rolls-Royce debuted the Black Badge range with the Wraith and Ghost in 2016, followed by the Dawn in 2017. Today, the family is completed for the first time in Malaysia with the introduction of the Black Badge Cullinan by Rolls-Royce Kuala Lumpur (RRKL). It is rare for a distributor to have the full range but RRKL does, perhaps a reflection of its notable presence in the Rolls-Royce global network.

2020 Rolls-Royce Black Badge Cullinan

Introducing the Black Badge Cullinan SUV this afternoon, Anas Zawawi Khalid, Executive Director for Quill Motorcars Sdn Bhd, which operates RRKL, said: “We are seeing a distinct change in the Super-luxury arena within Malaysia. Increasingly, we are welcoming younger, adventurous Rolls-Royce customers alongside our more established clientele. We have refreshed our Black Badge range for 2020 and have already seen strong interest from customers who are looking for something very contemporary and bold.”

The Cullinan, which is the first SUV from Rolls-Royce, has been in the market for two years now. It may have been late into the luxury SUV market but then again, a SUV bearing the Spirit of Ecstasy on the bonnet has to be the best in every aspect – including off-road capability – so that would have taken the engineers a while to achieve. The end result is a vehicle that is ‘Effortless, Everywhere’ as the company describes the true ‘Rolls-Royce of SUVs’.

2020 Rolls-Royce Black Badge Cullinan

2020 Rolls-Royce Black Badge Cullinan

It doesn’t have to be black…
Black is, of course, the dominant theme of the Black Badge Cullinan and while most customers will choose this colour, Rolls-Royce also offers no less than other 44,000 colours to choose from. And if the colour cannot be found, the customer can provide a sample of a colour desired and it will be developed for his or her car.

Rolls-Royce Cullinan
If you prefer, you can also have your Black Badge Cullinan in white – or any of the 44,000 colour choices available.

Multiple layers of paint and lacquer are meticulously applied and hand-polished 10 times, the most comprehensive surface finish process ever applied to a solid paint colour. The depth and intensity of Black Badge Cullinan’s coachwork serves as the perfect canvas upon which to throw a contrasting hand-painted Coachline into stark relief.

2020 Rolls-Royce Black Badge Cullinan

Exclusive core elements
Core elements are in black or black chrome, including the Spirit of Ecstasy mascot (including its mounting plate). The ‘Double R’ badge on the front, flanks and aft invert to become silver-on-black, while chrome surfaces such as the front grille surround, side frame finishers, boot handle, boot trim, lower air inlet finisher and exhaust pipes are darkened. While they appear black, the vertical grille bars remain polished, reflecting the blackened surfaces that surround them to add a frisson of movement that hints at the motor car’s dynamic intent.

The overall effect artfully simplifies and enlarges SUV’s exterior design graphics, further dramatized by all-new 22-inch forged alloy wheels, reserved exclusively for Black Badge Cullinan.

Rolls-Royce Black Badge Cullinan

2020 Rolls-Royce Black Badge Cullinan

The gloss black and polished design also creates the perfect stage for the marque’s first ever coloured brake caliper finished in high gloss red paint.

Incidentally, many of the core items on a Black Badge model are exclusive. They are not offered by as Bespoke items so customers cannot personalise their car to be like a Black Badge. If they want a Black Badge model, they have to buy the whole car but they can personalise it as much as they want too.

‘Amplified’ V12 engine
The Black Badge Cullinan isn’t just about the dark aesthetics. The boldness of the theme is supported by ‘amplification’ of the 6.75-litre twin-turbocharged V12 engine. It was deemed unnecessary to make changes to the ample internal capacity but tuning adjustments have generated an extra 29 ps for a total output of 600 ps. The sense of a single, infinite gear has also been enhanced with the addition of a further 50 Nm of torque, bringing the total to a 900 Nm.

2020 Rolls-Royce Black Badge Cullinan

There’s also an entirely new exhaust system, announcing the vehicle’s arrival with a deep, authoritative basso profundo. It’s not the sort of sound that will disturb the neighbour’s baby but it will signal the presence of the Black Badge Cullinan.

The drivetrain, ZF 8-speed gear box and both front and rear steered axles work collaboratively to adjust the levels of engagement depending on throttle and steering inputs. Changes to suspension components and settings add to the suite of dynamic technologies that ensure an appropriate balance between dynamism and refinement.

To bolster confidence, the braking bite point has been raised and pedal travel decreased. Redesigned brake disc ventilation also allows consistency in these changes while braking at elevated temperatures.

Rolls-Royce Black Badge Cullinan

Whatever the customer wants…
It is unlikely that any two Black Badge Cullinans will have similarly equipped interiors. Apart from a  near-infinitely configurable interior colour palette, just about anything a customer wants to install can be done provided it does not compromise safety. For those who prefer to leave it to the professionals, the Colour and Trim designers have created a bold new leather colour, Forge Yellow, to offer as part of the brand’s curated collection.

2020 Rolls-Royce Black Badge Cullinan

One increasingly popular feature is the Starlight Headliner and its presence in Black Badge Cullinan intensifies the cabin’s ambience by casting a low light over the whole cabin. Presented in fine Black leather, handwoven with 1,344 fibre-optic lights in the ceiling, it can show the sky at night with 8 brilliant white shooting stars that dart at random around the ceiling. Or the customer can specify a personal design and the tiny lights can be arranged to show it.

2020 Rolls-Royce Black Badge Cullinan

A person who is ready to buy a Rolls-Royce is unlikely to be overly concerned about its price but for those who are interested to know, the price of a Cullinan in Malaysia at the time of its launch in January 2019 started at RM1.8 million (without tax). A Black Badge version would be considerably more although the present exemption of 5% of Sales Tax has also brought it down. According to Encik Anas, the Sales Tax exemption – which has obviously meant significant savings for a buyer – has encouraged more people to ‘come through the door’ and discuss a purchase.

The customers, he revealed, are as young as in the early 30s, while the global average is in the 40s. In any case, Rolls-Royce is seeing its clientele becoming younger and has therefore responded with offerings like the Black Badge range.

2020 Rolls-Royce Black Badge Family
The full Black Badge family, available in Malaysia.

“This remarkable motor car is creating tremendous amounts of interest amongst younger, affluent customers who are new to Rolls-Royce but who value adventure and freedom of travel without compromise,” he said, adding that RRKL is seeing an increasing number of customers from East Malaysia. As for aftersales support, RRKL has been progressively enhancing its service centre and its practices and services are optimised.

The Starlight Headliner – Bringing the starry sky inside a Rolls-Royce

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