Proton has announced the appointment of Roslan Abdullah as its new Deputy Chief Executive Officer, effective from January 1, 2022. Encik Roslan takes over from Dato’ Radzaif Mohamed, who retired from the company at the end of December 2021.

Encik Roslan has been with Proton in other roles such as Vice-President, Sales and Marketing for Proton, and then Chief Executive Officer of Proton Edar from June 2020.

A finance & accountancy degree holder from the University of Brighton in the United Kingdom, Encik Roslan has over 3 decades of experience in the automotive sector which included working with suppliers. His management roles have been at Motosikal dan Enjin Nasional Sdn Bhd (MODENAS), and ISUZU HICOM Malaysia, as well as Honda Malaysia, where he was President & Chief Operating Officer.

“Roslan Abdullah has played a key role in supporting the leadership of Proton and guiding the overall management of the business, particularly by strengthening the sales and marketing functions. I am confident we will be able to form a strong partnership to lead the company to greater heights,” said Dr Li Chunrong, CEO of Proton.

“Proton would also like to place on record our appreciation to Dato’ Radzaif Mohamed for his  invaluable contribution and unwavering commitment towards our success. The importance of getting it right in the early days of the partnership with Geely has been critical towards the company’s turnaround thus far and his leadership during this period was invaluable,” Dr. Li added.

Appointed to the role on 1 April 2016, Dato’ Radzaif  was instrumental in overseeing the eventual partnership between DRB-HICOM and Zhejiang Geely Holding (Geely) and helped steer the company to its current standing in the automotive industry today.

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