Motor vehicles can last a long time but at some point, they will be scrapped and depending on what processes are available, the various parts that were assembled together to form the vehicle will be removed and can be recycled, typically, plastic and metal items as well as batteries and tyres.
With Re:Style 2020, Hyundai Motor Company (in the UK) announces the launch of a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in eco-friendly design.
Other materials can also be recycled
Re:Style 2020 stems from the recognition that although most of the materials, such as iron and non-ferrous metals, are currently recycled as part of the vehicle scrapping process, there are still some materials such as leather, glass and airbags that end up in landfill. For Re:Style 2020 as well as its past iteration in 2019, the company collected various leftover materials with the help of diverse partners and sent them to the collaborating designers.
Building on the success of its predecessor in 2019, the Re:Style 2020 capsule fashion collection has been created in partnership with renowned trendy fashion brands Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin.
Sales on Selfridges online store
In view of the current global pandemic, the collection has been presented online this week via Hyundai’s social media channels, as well as those of Britain’s Selfridges and the participating brands. Featuring a variety of products such as jewelry, jumpsuits, working vests, bags and various other clothing made with discarded materials from the automobile production and scrapping process, the event will kick-start sales on the Selfridges online store.
“At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post COVID-19 world. Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to,” said Wonhong Cho, Executive Vice-President and Global Chief Marketing Officer of Hyundai Motor Company.
“By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”
Under its Strategy 2025, Hyundai Motor aims to spearhead a global leadership in zero-emissions and clean mobility by becoming the world’s third-largest automaker of eco-friendly vehicles by 2025.
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