Jaguar Land Rover Malaysia (JLRM), a 2-time winner of the Jaguar Land Rover Retailer of the Year (Asia Pacific) Award, recently upgraded its showroom at Sime Darby Motors City in Ara Damansara, Selangor. And the flagship showroom now has two extra ‘staff’ too – Robot Assistants!
Personalisation studio
The upgrading reflects JLRM’s ongoing strategy to reimagine the future by providing modern luxury to customers. As part of this journey forward, the Ara Damansara showroom offers bespoke capabilities with its personalisation studio. This includes a full-colour palette along with trim and upholstery materials for customers to touch and feel, as well as a detailed configurator which allows for customised specification of special-order vehicles.
Customers will be able to configure their vehicles in line with their preferred specifications, and have it visually simulated on a 75-inch screen based on the colour and specifications selected.
The introduction of the two Robot Assistants demonstrates JLRM’s efforts to embrace customer-facing autonomous service. The robots are part of a collaboration between JLRM and Secure Robotics, a leading provider of modern technologies in Malaysia.
Equipped with wireless internet connectivity, laser radar sensors, GPS and voice, facial and image recognition, the robots provide a novel experience for customers as well as allowing for better human resource management for the company.
The showroom has two Robot Assistants to welcome and help visitors. They are pictured with [from left] Kelvin Chuah, Head of Sales, Jaguar Land Rover Malaysia; Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia; Jeffrey Gan, Managing Director, Retail & Distribution, Sime Darby Motors Malaysia; and Dato’ Alby Chong, Group Chairman, Secure Group.“As part of Jaguar Land Rover Malaysia’s digital transformation, the introduction of the robot marks the next step in raising the bar for customer experiences. Furthermore, as Malaysia transitions into the endemic stage, the robot also allows for customer interaction with a reduced risk of transmission. There are wide applications for technologically-driven autonomous services such as this and we look forward to exploring this further,” said Jeffrey Gan, Managing Director, Retail & Distribution, Sime Darby Motors Malaysia.
“In line with our strategy to reimagine the future, we strive to offer modern luxury through unique customer experiences. The partnership with Secure Robotics provides the opportunity to leverage on advanced technology. We are piloting the robots at our Ara Damansara showroom and aim to continue this collaborative journey to expand our capabilities and further elevate the automotive experience for our customers,” added Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia.
Customers can personalise their vehicle with the bespoke services available at the showroom.
Enhancing the experience for visitors
Alongside the enhancement of services and elevated personalisation infrastructure for vehicles, JLRM is also currently developing a digital refreshment order management programme. Customers will be able to review menus and place orders through a digital platform at a designated dining area.
With these technologies in place, JLRM expects to further improve the customer experience for both purchasing and ownership at the showroom which is presently the largest Jaguar Land Rover facility in Southeast Asia.
For more information or directions to the showroom at Sime Darby Motors City (or other showrooms in Malaysia, visit www.jaguar.com.my or www.landrover.com.my.
The Defender name has a long history in Malaysia, having been introduced as part of the Land Rover range in the early 1980s. Its shape followed the original iconic design that is recognisable all over the world and to this day, it is still highly regarded for its capabilities and toughness.
The Defender ceased production 4 years ago but Land Rover was working on a successor and launched it in 2019. With the COVID-19 pandemic having disrupted activities all over the world and even shutting down factories, exports of the New Defender have been slower than usual but it will be launched in Malaysia very soon.
Jaguar Land Rover Malaysia (JLRM) has confirmed that the launch will take place on the morning of October 21 online as well as at Sime Darby Motors City in Ara Damansara, Selangor. To view online, visit Land Rover Malaysia’s Facebook page at www.facebook.com/landrovermalaysia.
Long wheelbase, 2 engine choices
The company has confirmed that the New Defender – which won the 2021 World Car Design of the Year as well as the Women’s World Car of the Year awards – will be offered in the Defender 110 version which is the longer of the two available. This is a 5-door bodystyle and will come with a choice of two powertrains – 2-litres with 300 ps and 2-litres with 400 ps, the latter with a mild hybrid system. Needless to say, as with all Land Rovers, there is permanent 4-wheel drive, while the transmission will be automatic.
The New Defender has Land Rover’s purpose-engineered D7x (‘x’ for extreme) architecture which uses lightweight aluminium monocoque construction. Aluminium has been a key feature of Land Rovers since the start in 1948 and with new technology, the body structure is also the stiffest to date – and very corrosion-resistant, of course.
High-tech features
JLRM has included many advanced features with the vehicle such as a 3D Surround Camera which includes the innovative ClearSight Ground View that provides the driver with a view of the ground ahead. The Electronic Air Suspension also has Adaptive Dynamics that can optimise performance, especially offroad, as the adaptive dampers monitor body movements up to 500 times per second.
Being a SUV, the New Defender should have not problems crossing difficult terrain as well as water. It can cross flooded stretches that are up to 900 mm deep and has a Wade Program that raises the vehicle. Wade Sensing uses ultrasonic sensors in the door mirrors to alert the driver visually and audibly if water approaches the vehicle’s maximum wading depth.
More information and pricing will be provided at launch time but interested parties can visit Jaguar Land Rover showrooms nationwide to place bookings. The locations of showrooms can be found at www.landrover.com.my.
You will be able to see the New Defender in action in the latest James Bond movie, ‘No Time to Die’.
Making the purchase and ownership of cars as convenient as possible is important to retain customers so they continue with the brand the next time they replace or get an additional car. For many companies, providing convenience has been through making retail outlets 3S – offering sales, service and spare parts. In this way, they are a one-stop centre for all the customer’s needs, from the time of purchase through owning the vehicle.
Sime Darby Motors has gone further by not only having 3S outlets but also clustering them at one site so that customers can choose from a wider range of models from different brands without having to go to different locations. The site is the new Sime Darby Motors City located in the township of Ara Damansara within the Klang Valley, near Sultan Abdul Aziz Shah Airport (formerly Subang International Airport) which is claimed to be the largest automotive complex in Southeast Asia.
It is the realisation of an idea which has been considered for at least the past 30 years, perhaps gaining more relevance as the number of brands increased from the early ones such as Ford and BMW to now include Porsche, Hyundai, Jaguar, MINI, Motorrad (BMW motorcycles), Land Rover and Volvo. Though operational for over a year now, the official opening of Sime Darby Motors City has taken place only today due to COVID-19 pandemic and Movement Control Orders which restricted public events.
6 showrooms plus pre-owned business unit
The complex of 6 flagship showrooms and service centres is built on 8.6 acres of Sime Darby land adjacent to the highway to the airport. The built-up area is considerable – 1.3 million square feet – with up to 8 levels, some of which are for the service centres. It has a Green Building Index (GBI) certified facility built with sustainability in mind and incorporates technologies to cultivate a paperless organisational culture.
There is also an indoor facility with space for almost 100 vehicles that are managed by the Sime Darby Auto Selection unit dealing with pre-owned vehicles. Sime Darby Motors City also has mobility collaborations with SOCAR (a car-sharing network) and myTukar (an online used car trading platform).
Auto Bavaria has this special area for handover of new vehicles to customers.
First automotive facility with IoT
Each showroom has its own identity in keeping with the brand image, and aftersales services are provided with the highest standards, both in terms of equipment and personnel. Sime Darby Motors City is Malaysia’s first automotive facility that deploys Internet of Things (IoT) technologies, enabling improved service capacity, and supporting the company’s growth by accelerating efficiencies to deliver world-class services to its customers.
“As one of the key players in the automotive industry, Sime Darby Motors has always been committed to pursuing excellence as we strive to provide world-class services to our customers. The launch of Sime Darby Motors City is a testament to this steadfast commitment,” said Andrew Basham, Managing Director of Sime Darby Motors.
At the heart of the facility’s digital infrastructure is its Vehicle Tracking Management system which utilises a camera-based parking guide and customisable signages to ensure a higher level of guidance, security and convenience for the customer. It also allows for quicker collection of vehicles upon completion of service. Internally, the facility’s digitalised infrastructure communicates the status of each vehicle in real-time, ensuring greater efficiencies are achieved.
IoT-powered Automated Number Plate Recognition cameras have also been installed as part of a contactless self-check-in system, enabling customers’ appointment data to be accessed, upon their arrival. Concurrently, a service advisor will be alerted and automatically assigned to the customer, allowing for a seamless experience. The deployment of these technologies will be rolled out progressively throughout Sime Darby Motors City.
Customers visiting showrooms and service centres can relax and have snacks and drinks or even do work in comfortable surroundings.
RM570 million was spent on building Sime Darby Motors City so it is not a project that may be replicated in other parts of the country. “We have no plans for another similarly sized complex but we could explore other approaches in future,” said Jeffrey Gan, Managing Director, Retail and Distribution for Malaysia, Sime Darby Motors.
Future-ready for EV era
With an eye on the future of the business, Sime Darby Motors City is future-ready as the automotive industry continues to evolve towards EV. It is equipped with specialised EV-certified technicians and designated areas for EV charging, storage and repairs, which are currently available at Auto Bavaria, Auto Hyundai, Auto Performance and Swedish Auto, all of which have brands that offer electrified models.
Sime Darby Auto Performance, which represents the Porsche brand, has installed Malaysia’s first fast Direct Current (DC) high-performance charger, operational since September 2020, within its Porsche Centre. Capable of delivering a maximum of 175 kW, it is able to provide a nearly full charge within 36 minutes, which is at least 8 times faster than the fastest Alternating Current (AC) charger available at 22 kW.
Grand Launch Weekend
This weekend (April 16 – 18) will be a good time to visit Sime Darby Motors City as there will be a ‘Grand Launch Weekend’ event with attractive deals at all the showrooms. However, it is recommended that those going there contact the showroom they wish to visit so that an appointment can be made. This is to adhere to the government’s COVID-19 Standard Operating Procedures on crowd control and physical distancing.
With an investment of over RM15 million, Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles and parts in Malaysia, has built the largest 3S Porsche Centre within a single facility in the Porsche Asia-Pacific region. Officially opened recently, the flagship facility known as Porsche Centre Ara Damansara is the third brand new dealership facility established by SDAP in its 10 years representing the brand in this country.
The Porsche Centre Ara Damansara occupies a cumulative built-up area of 12,102 square metres which includes 8,000 square metres of working space across 5 levels, with two showroom floors, two service and workshop levels and the importer office.
Showroom on two floors
The new facility is designed to deliver a best-in-class retail experience for customers and enthusiasts alike. The showroom areas on two floors, connected by escalators, can showcase up to 26 models. Porsche owners and fans will be able to purchase accessories and equipment at the ‘shop-in-shop’ featuring the latest collection of Porsche Driver’s Selection.
The service workshop operates on the second and third floors and has 21 service bays, with frameless telescopic oil hydraulic lifts being used. The Aftersales reception area comprises 4 dialogue bays, air-conditioned for better comfort
Motorsports Zone
There is also a dedicated Motorsports Zone, the first of its kind not only in Malaysia, but globally. Besides showcasing classic and modern Porsche racing cars, there are racing simulators for visitors to experience a virtual drive on a variety of circuits. Personal coaching with a trained instructor is also available for owners.
High-performance chargers
To prepare for the new era of electromobility, SDAP has installed Direct Current (DC) high-performance chargers for customers at all Porsche Centres. These 175 kW chargers are currently the fastest in the country and can fully charge the battery pack of the new Taycan within 36 minutes under optimal conditions.
Owners of the new Taycan all-electric sportscar will be able to get their cars charged within 36 minutes using the high-performance chargers at the facility.
“A central part of the new concept is to create a unique brand experience and a gathering place for our Porsche community, appealing to existing and new customers,” said Christopher Hunter, CEO of Sime Darby Auto Performance. ”Strategically located within the newly built Sime Darby Motors City complex of Ara Damansara in Selangor, this latest addition to the Porsche dealer network signals the commitment of SDAP and Sime Darby Motors, as well as Porsche Asia Pacific, to ensure a best-in-class experience for customers and enthusiasts alike.”
