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Initially a ‘secret project’ between Geely Holding Group and Volvo Cars, Lynk & Co was revealed to the world at an event in Germany exactly 5 years ago. Not only was it a new premium brand but it also adopted a new business model appropriate to the internet era of shared experience and connectivity. Interacting directly with its users, the brand’s products are sold directly online and delivered straight to their doors. New and varied solutions for vehicle and mobility accessibility are offered – from traditional ownership and leasing, to mobility-based membership and sharing.

Nearly 600,000 vehicle users
Users are provided with an ever-expanding range of connected technologies in the vehicles, all aimed at making life easier. In just 5 years, Lynk & Co has accumulated nearly 600,000 vehicle users, with app registrations reaching an even higher number of 1.57 million. Average active monthly users on the app exceed half a million whilst average daily users have reached 120,000.

01 – the first Lynk & Co model.

From the very beginning, all advanced modular architectures from Geely Holding and its subsidiaries have been developed from scratch to support electrification. As the first brand to utilize Geely Holding’s new generation of advanced modular architectures, electrified powertrain options are made available across Lynk & Co’s line-up.

Geely Group’s advanced architectures
The advanced architectures available have been the CMA (Compact Modular Architecture), BMA (B-Segment Modular Architecture) and SPA (Scalable Product Architecture). The 09 is SPA-based and as with the other models, it was designed in Gothenburg, Sweden and carries Lynk & Co’s ‘Megacity Contrast’ design concept. This concept is inspired by the lifestyle of youthful urbanites from megacities such as London, New York, Paris, Shanghai, and Tokyo, and offers users a bold and tech-laden mobility experience.

Brand’s first large SUV model
The 09 is the first large SUV from Lynk & Co and offers 6 or 7-seat accommodation. It is one of the first models to be available as a hybrid only – either with a mild-hybrid or plug-in hybrid, both powertrains using a 2-litre turbocharged engine, 8-speed automatic transmission and either front-wheel drive or all-wheel drive. Full details are not available yet but the 09 can be considered technically related to the latest Volvo XC90 which also uses SPA.

Since rolling out its first vehicles in 2017, Lynk & Co has delivered nearly 600,000 units. While it uses direct selling in China (through 319 sales and experience centres), its approach in Europe has been to establish ‘Lynk & Co Clubs’ where members and users meet, hang out, and share experiences. The Clubs, which represent a new first in industry ‘Mobility Membership’ business model, are presently in Belgium, Germany, Sweden and the Netherlands, with plans to expand into Spain, France and other countries in the near future.

The brand will appear in the Gulf region in the fourth quarter of 2021 and will begin Asian market expansion thereafter.

A Lynk & Co Club in Europe.

“Our end users aren’t just satisfied with a good product experience; they also demand a sense of participation and recognition. The boundary between a brand and its users is being eroded each day and we at Lynk & Co must continue to have direct communications with end users – this communication must be two-way, allowing users to have a say on our R&D, design, production, sales and service. Ultimately, understanding the user’s needs, wants and desires is key to our success both in China, and in Europe,” said Geely Auto Group CEO, An Cong Hui.

Lynk & Co 03+ Cyan Edition celebrates young brand’s racing successes in WTCR

Volvo has signed a framework agreement with Uber, which will see the ride-sharing company purchase several thousand vehicles between 2019 and 2021. This non-exclusive agreement will enhance the strategic partnership that was announced between the two parties back in August 2016.

These vehicles will be based on Volvo’s fully modular platform that it calls Scalable Product Architecture (SPA). It serves as a base for current and future vehicles from the Swedish automaker. Currently, it underpins cars the like the S90 series and the new XC60 SUV.

Since its scalable, SPA can be used to develop a variety of different Volvos from a compact hatchback to a full-blown SUV. Volvo claims that it is one of the most advanced car architectures in the world, but Volkswagen employ a similar strategy with its own modular platform.

Volvo’s engineers are working closely with those from Uber to jointly develop the XC90 to serve in the ride-sharing service’s car fleet. These base vehicles will be fitted with the necessary safety, redundancy and autonomous-driving technologies that will enable Uber to offer its customers a fully autonomous ride sharing service.

“The automotive industry is being disrupted by technology, and Volvo Cars chooses to be an active part of that disruption,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “Our aim is to be the supplier of choice for AD ride-sharing service providers globally. Today’s agreement with Uber is a primary example of that strategic direction.”

https://youtu.be/vu-WRUvUWog

Despite this, Volvo isn’t handing over the ‘keys to the kingdom’ to Uber, instead it will be developing its own independent autonomous-car strategy. This will be parallel and unrelated to that of Uber’s, with solid plans of introducing Volvo’s first fully autonomous car in 2021.

Polestar has finally revealed its first ever production car to the world. Called the Polestar 1, the vehicle is a Volvo S90 based Coupe that is built upon the Swedish automaker’s Scalable Platform Architecture (SPA).

The company stated that parts sharing with its Volvo cousin has enabled it to build the Polestar 1 in record time, taking just a fraction of what usually amounts to years worth of research & development as well as testing. That said, 50% of the components used are new while the remaining half are inherited from Volvo.

Sporting similar a silhouette as the S90 sedan, Polestar has done away with Volvo’s signature chrome grille and placed an understated yet menacing louvered grille. The projector headlights with DRL’s resembling Thor’s hammer are still present but subtle tweaks have been made to the front and rear sections of teh car for better aero efficiency.

The body is made from carbon-fibre, which has enabled the improvement of torsional stiffness by 45% and lowered the car’s centre of gravity. This will result in a massive weight reduction compared to the standard Volvo meaning, that agility and nimbleness should be better too.

The car features a hybrid powertrain that brings total output to a colossal 600bhp and 1000Nm of torque. Called the Electric Performance Hybrid, the Polestar 1 is able to travel about 150km on pure electric power, making it the only hybrid vehicle currently on sale that can achieve such a feat on a single charge.

Another first, the Polestar 1 is the first car in the world that will be fitted with the Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology. That coupled with a double electric rear axle for torque vectoring, will enable the car to remain planted while cornering at high speeds.

Marketed as a 2+2 seater grand tourer, the Polestar 1 is a concept vehicle that previews what the production version may look like when it is unveiled in mid-2019. The vehicle will be built in Polestar’s state-of-the-art production centre in Chengdu, China. Due for completion in mid-2018, the facility will be responsible for manufacturing future models from the automaker.

During the reveal, Polestar made it known that it will be launching two further models called the Polestar 2 and Polestar 3. The former will be an electric vehicle that will take on the Tesla Model 3, while the latter is poised to be an SUV styled EV.

Apart from this, the automaker is also planning on revolutionising the way we buy our cars. It will allow its vehicles to be purchased/rented online and will also introduce a substription service that will enable ownership with zero-downpayment at a steady monthly fee. In addition to that, owners can also rent alterntavie vehicles within the Volvo family.

The exact details are still a bit hazy at the moment as Polestar has yet to lay down concrete framework that will enable the public to its subscriptions service for a 2-3 year lease of its vehicles rather than opt in to an out-right purchase.

Thomas Ingenlath, Chief Executive Officer of Polestar said, “Polestar 1 is the first car to carry the Polestar on the bonnet. A beautiful GT with amazing technology packed into it. All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand.”

Despite this, Polestar will still have its brick and mortar showrooms around the globe to facilitate customers how prefer the old fashion way of buying vehicles. The order books of the Polestar 1 begins today, and Polestar says its ready to facilitate all interested parties.

Volvo’s XC60 has just started rolling off the production line at the company’s plant in Torslanda, Sweden. It was the T5 AWD Inscription (in Crystal White) that was the first variant to come off the line.

The new vehicle replaces the original XC60, which has been produced for nine years since its launch and has gone on to become the best-selling premium mid-sized SUV in Europe and allowing Volvo to sell nearly a million of them globally. Due to its popularity, the XC60 accounts for 30 per cent of Volvo’s sales worldwide.

“This is a proud day for everyone at the plant,” said Magnus Nilsson, vice president of the Torslanda plant. “We have worked hard in recent weeks and months to prepare Torslanda for this latest new Volvo model, and now we are ready to start delivering new XC60s to customers.”

Unlike its predecessor, the new vehicle is built on Volvo’s SPA (Scaleable Product Architecture) which already underpins three other models in the company’s current line up inclduing the 90 series cars. The SPA platform has improved overall efficiency and has had a positive effect on employment at Volvo, with thousands of new jobs being created in production, research and development, and other areas.

Like the rest of the line-up, The XC60 features cutting edge safety tech which include Steer Assist, City Safety, Oncoming Lane Mitigation which help avoid head-on collisions and Blind Spot Information System (BLIS) that works with Steer Assist to reduce the risk of lane-changing collisions.

Apart from that, there’s also Pilot Assist, which is available as an option. It’s a semi-autonomous driver-assistance system, that takes over the tasks of steering, acceleration and braking on well-marked roads at speeds of up to 130km/h.

Inside, the cabin features a CleanZone four-zone climate control system that removes harmful pollutants and particles that enters the cabin. The XC60 is available with a T8 Twin Engine petrol plug-in hybrid that delivers 407bhp and allows it to sprint to 100km/h from a standstil in just 5.3 seconds.

Volvo has also fitted an infotainment system that comes with connected services such as Sensus and Volvo on Call. It also offers smartphone integration with Android Auto and Apple CarPlay.
The Volvo XC60 will be made available in markets across the world gradually as the automaker aims to make 2017 another record-breaking year.

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