The Performance of Design Archives

Genesis joins Playstation Gran Turismo World Series, with intent to enter motorsport

Genesis has announced its debut in Sony Interactive Entertainment’s Gran Turismo 7 (GT7) sim racing videogame series as an official manufacturer partner of the Gran Turismo World Series, an online global motorsport championship. GT7 is developed by Polyphony Digital Inc. and was recently released on PlayStation 5 and PlayStation 4 consoles.

The luxury brand of the Hyundai Motor Group will make available to championship competitors the Genesis X GR3 and G70 GR4 concept vehicles, as well as the G70 Sport Sedan for the Manufacturer’s Cup.

“Genesis is pleased to be presenting the dynamic G70 sport sedan and our ambitious GR3 and GR4 concepts in Gran Turismo 7,” said SangYup Lee, Executive Vice-President and Head of Genesis Global Design Centre. “This platform allows fans of racing to get behind the wheel and discover the bold designs and performance ambitions of Genesis as we continue to explore the brand’s entry into motorsport.”

The X GR3 and G70 GR4 are concept vehicles which were shown last year when Genesis revealed the vehicle design process at an ultra-modern experiential installation called ‘The Performance of Design’ during Monterey Car Week. The two concept vehicles were part of a trio of models developed in collaboration with the creators of the Gran Turismo videogame series.

The X GR3 is based on the Genesis X Concept shown last year and reinterpreted in the Gr.3 racing specification. It is powered by a 3.3-litre V6 twin-turbo engine with 555 ps.

The G70 GR4 Gran Turismo, is a California-built 420 ps racing car derived from the Genesis coupe. It is a completely reimagined G70 sport sedan for competition with a GT-inspired racing package. Building on the existing G70 model to create a bold, yet elegant, high-performance racing car, it showcases the motorsport intent of the brand.

Other concepts under study are the GR1 Alpha_DB, GR1 Bravo_GB, and GR1 Charlie_ET, all of which are potential designs for a future Vision Gran Turismo Concept that will be an elite racing car.

Genesis X Speedium Coupe concept

Genesis to show concept models developed with PlayStation Gran Turismo team

Hyundai’s luxury brand, Genesis, is aiming to develop a performance side to its image, just like the three Japanese luxury brands (Lexus, Infiniti and Acura). It is already finalizing a range of GT models that will appear in showrooms in the next couple of years.

This weekend, during the Monterey Car Week in California, Genesis is showing its design process at an ultramodern experiential installation called ‘The Performance of Design‘. At this event, the brand will unveil 3 concept models developed in collaboration with the creators of the PlayStation Gran Turismo videogame series.

G7o for competition
One of the models that will convey its motorsport intent are the G70 GR4 Gran Turismo, a California-built racing car, during an exclusive event. This is derived from the G70 sedan but completely reimagined for competition with an all-new GT-inspired racing package.

“The G70 GR4 GT builds on the existing G70 model to create a bold, yet elegant, high-performance racing vehicle,” said SangYup Lee, Senior Vice-President and Head of Global Genesis Design. “We are pleased to be presenting this vehicle and others as we explore the brand’s entry into motorsport.”

4 other concepts
Besides the G70 GR4 GT, there will be the GR3 and 3 potential designs for a future Vision Gran Turismo Concept, an elite racing vehicle. The three design studies are:

GR1 Alpha_DB – an experimental concept that embraces ‘Athletic Elegance’, separating the brand’s iconic two lines to form one seamless design and testing the limits of aerodynamics and speed.

GR1 Bravo_GB – a sophisticated mobile sculpture, proving that function and beauty can work as one.

GR1 Charlie_ET: a design embracing the technical precision of ‘Athletic Elegance’, capturing the tension, athleticism and performance of Genesis products.

Immersive experience with AR and VR
Visitors to the facility will be able to ‘experience’ these new designs with the use of augmented and virtual reality technologies that will create an immersive environment.

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