2020 could be considered a watershed year for the big global motor shows. Though the declining interest from the auto industry was slowly showing during the past decade, the onset of the COVID-19 pandemic and suspension of public activities for many months led carmakers to rethink how they would spend money on promotional activities.
Launching new products online, less common before, was an approach adopted by many carmakers. They could reach bigger global audiences and at less cost than the traditional high-cost events at motorshows. The need to spend big money on a one-time extravaganza became less necessary, and this meant that organisers of the big motorshows needed to change.
While some continue with a generally traditional approach, the Japan Automobile Manufacturers Association (JAMA) which has been organising the Tokyo Motor Show for many decades has decided to have a broader scope for the event.
The Nissan Silvia is one of the models of the Japanese sportscar era that is fondly remembered by enthusiasts. It first appeared in 1964 at the Tokyo Motor Show and would continue through 6 generations before production ended almost 20 years ago. Since then, many have hoped for its return but in the 21st century, every model must have a business case, meaning sufficient volume to justify investment in development and sportscars don’t necessarily command sufficiently big numbers.
Nevertheless, designers are not prevented from dreaming and some of them reimagine the classic models that once drew people to showrooms and impressed with their performance. When Matthew Weaver, Vice President of Nissan Design Europe was asked to reimagine a car from Nissan’s history for an electric future, he chose to remix the iconic Silvia CSP311.
This particular Silvia was not actually the first generation but it was the one that was shown in the Tokyo Motor Show in 1964. It is a rare model – in fact, so rare that even some of Nissan’s most seasoned employees haven’t seen one.
The Silvia CSP311 was presented as a Datsun Coupe 1500 at the 1964 Tokyo Motor Show and sold as a Silvia in 1965. It was the work of Nissan designers with advice from a an ex-BMW consultant, Albrecht Graf von Goertz. Only 554 units were produced over 4 years and each one was mostly handbuilt, using the chassis of the original Datsun Fairlady. It had a 4-cylinder 1595 cc engine producing 90 ps/132 Nm
In 1965, the Silvia CSP311 was the first sportscar used by the Japanese police. It was selected for its high performance – a top speed of 165 km/h – which was deemed necessary for patrol cars on the newly opened highways.
“The Silvia was ahead of its time, in a very quiet, understated way. It has aged very well and would still have its place on the roads today. It’s also a great example of what is expected of a global product: high quality and universally appealing,” said Weaver.
“By re-designing this car for the future, we wanted to pay homage to that heritage. One of the most distinguishable features is the one clean line connecting the upper and lower body. In this version, we accentuated its presence even more by having a clean and sharp cut into the top of the wheel arches. Also keeping in mind the world of the future, we felt the design naturally suited being an electric vehicle,” he explained.
Innovation with classic design elements
Being an electric vehicle gave the designers the opportunity to extend the clean surfacing around the front because an electric powertrain has far lower cooling requirements. It would be possible to have that characteristic sharp nose of the Silvia without needing a grille where radiators are traditionally located. To bring the CSP311 into the 21st century, Weaver and his team took a lot of important. It was refined, making for a purer form and the lines made even cleaner.
Electrification of the vehicle allowed envision the use of today’s innovations alongside classic design facets. With the increasing electrification of mobility, most car designers find themselves facing the challenge of infusing the heritage of their respective brands, while also reinventing what cars can and should be. Every design starts with a blank piece of paper. Then come sketches and many 2D designs, followed by digital and 3D clay prototypes.
New design opportunities with electrification
In the age of electric cars, the designers can use the same techniques to come up with new ideas, but they can play by a whole new set of rules. Previously, designers had to work alongside engineers to find a way to accommodate an internal combustion engine, radiators and exhaust pipe. Now, those once essential components have been replaced by battery packs, inverters and small motors. It’s a big change but also offers a huge opportunity to do things differently.
“The key components of an electric vehicle are quite different and they can be packaged differently, compared to an internal combustion engine car. Consequently, the Silvia we’ve reimagined here would have a larger interior than its exterior dimensions would suggest. Customers of the forthcoming Nissan Ariya electric crossover will really appreciate how spacious and comfortable that interior is, thanks to its efficient packaging,” said Weaver.
Today’s designers have to think about new functionality and the apparatus that enables it, such as radars, cameras and sensors. But it goes deeper than that and they also have to find new ways to do the same thing they’ve always tried to do: generate an emotional response and create a lasting connection with customers.
Greater demands for efficiency
“Efficiency improvement is the target. The future will see cars created through a different lens, in which efficiency is a key requirement,” noted Marco Fioravanti, Vice President Product Planning, at Nissan Europe. “It is even more important for electric vehicles because at high speeds, the aerodynamics can minimise the negative impact of drag on the vehicle’s range.
Fioravanti and his team look into automotive trends to understand what customers will want and need up to 20 years from now. “So, we are seeing a new generation of electric crossovers that are slightly lower, wider and longer in order to improve the aerodynamics, while keeping a similar interior space and giving a higher seat position than a traditional sedan or hatchback. This is possible thanks to the improvements we can make to the layout of an electric vehicle to accommodate its next generation of technology,” he explained.
Looking further ahead, what customer requirements, technological advancements and legislation will affect design? One thing that is certain is that cars are changing. They will look and function differently in order to be more user-friendly, energy-efficient and practical. Reinventing classic cars for the modern, electrified world, even if they only start out as sketches, proves that future possibilities are endless.
Visit www.nissan.com.my to know about Nissan models you can buy today
In a recent article about Jaguar Design, it was noted that one of the important elements in the DNA of Jaguar cars is ‘Britishness’, which has been maintained over many decades. Cars from Japanese manufacturers also have a certain ‘Japanese-ness’ which has been evident, particularly in details, packaging and ‘hospitality’. There are also influences from Japanese culture in some models, while craftsmanship is a very high priority.
Ultimate urban commuter
You’ll see this in the IMk, the latest concept car from Nissan which is presented as ‘the ultimate urban commuter’. The compact electric car combines chic design and cutting-edge technologies in a minimal aesthetic, drawing on Nissan’s new design philosophy called ‘Timeless Japanese Futurism’. A close look reveals additional elements of ‘Japanese DNA’ throughout the IMk. For example, the V-motion signature ‘shield’ and combination taillights feature a trellised, woodwork-type impression.
Adopting the simplistic nature of traditional Japanese design, the exterior is characterized by flowing lines. Carefully applied Japanese motifs add refinement and intrigue. Dipped in an Akagane paint scheme – reflecting a reddish copper colour – the concept pays homage to artisans who formed copper into functional works of art.
“We incorporated `Japanese DNA’ into the design of the IMk,” said Satoru Tai, Executive Design Director at Nissan. “For example, the bumper, wheels, tyres, windows, tail lamps, roof and high mount spoiler treatment borrow from the flowing patterns of mizuhiki, a thin twine made of Japanese rice paper. Just as mizuhiki flows naturally by design, this flowing pattern on the IMk blends the front, sides, and rear of the concept together for a completely new presence, outside and inside.”
“The shield, which replaces the grille in petrol-powered vehicles, represents a new signature element in our redefined design language. It follows function with style, giving the vehicle visual strength and inspiration while also providing protection and advanced technology underneath, including sensors and electronics,” Tai added.
Inviting cabin with high-tech functionality
“We could have kept all the surfaces inside the IMk’s cabin flat, which would have equated to more physical space,” he said. “But if we did that, we would have lost some of its beauty, and we didn’t want to go that route. The IMk was never about being roomier than a traditional small car. It was about being an upscale, stylish partner that gives occupants a chic, elegant space to enjoy.”
The IMk concept’s cabin is a new type of ‘room’ that exudes the nature of a cafe or lounge. The bench-style seat, with a dimpled texture, promotes a relaxing, welcome space that gives the impression of sitting on a floating cloud. The dashboard and sections of the doors are upholstered with light tonal materials, adding to the cozy atmosphere. Akagane-coloured accents along the instrument panel, doors and steering wheel add brightness to the interior and a premium feel to the car as a whole.
Interlocking with the lower door section are wood slats that are a nod to the Japanese wood joinery technique of kigumi, which create a sense of inner calm. This feature is highlighted by special hidden lighting. Dark coffee-coloured floor carpeting with woven strands of metallic fibre enhance the cozy, relaxing setting.
Other than the start button and shifter, the IMk’s thin dashboard has no physical controls. Powering up the IMk reveals cabin comfort controls and settings with soft glowing icons within the Akagane trim. Important driving information, such as vehicle speed and navigation directions, appear in ‘midair’ by way of a bezel-less prism display. Customized information is communicated to the driver via holographic displays.
For a relaxing experience
According to Tai, the concept’s interior design focuses on creating a high-tech yet relaxing experience. The interior accent lighting mimics the prism display’s colour scheme, depending on displayed content. When using the touch-sensitive surface – for example, when swiping while viewing a map – a touch of whimsy is displayed in the form of a flock of birds flying across it. A careful eye will even notice a faint bird pattern across the prism, hinting at how this display can come to life. This is just one way the IMk provides a level of interactivity and personalization, adding excitement to the driving experience.
“As a small EV for a new era, the Nissan IMk is designed to be at home in sophisticated cityscapes as much as in traditional Japanese towns,” said. “The IMk fuses a modern, clean look, driven by its Japanese heritage, with cutting-edge EV technology. Unconstrained by conventional concepts of the kei car segment, its design is interwoven with Japanese culture. It’s a luxury small EV that I hope a lot of customers are going to drive.”
That last line suggests that the IMk is more than just another showcar. Its global debut should take place at the Tokyo Motorshow later this month and as in many cases where companies say their display cars are ‘concepts’, the exterior design looks ready to go into production while the interior would be a matter of inserting hardware currently available.
