Chery Malaysia has unveiled its latest initiative, the ‘Chery to Chery Trade-in Campaign,’ offering loyal Chery owners an exclusive opportunity to seamlessly upgrade to a new Chery vehicle. This campaign aims to enhance the ownership experience for Chery enthusiasts by simplifying the trade-in process and providing exclusive incentives for their brand loyalty.
Key Highlights of the Campaign:
Exclusive Trade-in Offer: Chery Malaysia is offering an additional RM3,000 on top of the trade-in-offer price for loyal Chery customers who trade in their old Chery vehicles and intend to purchase a brand-new and more advanced Chery vehicle.
Seamless Upgrade: The campaign provides Chery owners with an opportunity to upgrade to the latest models equipped with cutting-edge features and enhancements designed to elevate the driving experience.
Commitment to Innovation: With a commitment to modern innovation, sustainability, and futuristic design, Chery is dedicated to providing its customers with the latest advancements in automotive technology.
Proton has established formal strategic alliances with three reputable E-Bidding Companies (EBC) to improve the way that trade-in vehicles are disposed of for customers. The company is certain it has made great progress towards providing a quicker and more effective means for clients to own new cars by working with EBCs myTukar, MUV, and Carsome.
It has become clear that customers need a better option to trade in and get rid of their old cars as sales volume keeps increasing. Customers may expect a variety of advantages from these collaborations, including improved convenience, reliability, competitive trade-in values, pricing transparency, safe payment and ownership transfer, daily auctions, quicker disposal, and thorough inspections.
Customers will be able to send their vehicles for auction through an easy-to-use online portal thanks to Proton’s relationship with EBCs. Customers might save time and effort by not having to visit numerous dealerships or haggle with potential buyers as a result.
Customers will be able to earn competitive trade-in values for their cars through an honest and open auction system. Consumers receive a flawless experience thanks to the clear pricing approach, which guarantees that consumers can make knowledgeable decisions during the trade-in process. The payment and ownership transfer processes are also accelerated to reduce any potential delays or issues.
At the moment, the car industry has come to a standstill with the closure of retail outlets, so no business can be conducted. Of course, people in the car companies are still working and planning for the future. For Hyundai-Sime Darby Motors (HSDM), one of the new developments that can now be introduced is the Hyundai Promise Approved Used Car Programme, which is supported by Sime Darby Auto Selection.
For trade-ins and used vehicle sales
This new programme is for trade-in of vehicles as well as sale of pre-owned Hyundai vehicles. The pre-owned units sold through Hyundai Promise come with genuine parts and the original engine. Each vehicle has been through stringent and rigorous inspections by trained technicians to ensure that it is in optimal electrical and mechanical condition. HSDM also confirms the vehicles have not been involved in major accidents as part of the certification.
Warranty and emergency assistance service
This means that customers will have peace of mind when purchasing these vehicles. To give them more peace of mind, all Hyundai Promise approved and certified vehicles come with an extended warranty of between 2 to 5 years, depending on the age of the vehicle and the mileage since original registration. Additionally, customers can enjoy 24-hour road assistance service in case of an emergency.
“Hyundai Promise is forward-looking, offering customers a full circle of sales services, from purchasing their first new Hyundai model to trading in their vehicles for a newer model, with attractive deals. As the name of the programme suggests, we promise good quality vehicles and worry-free ownership. Customers who make their purchase from Hyundai Promise will enjoy wonderful benefits including quality assurance, financial solutions, and extended warranty,” said Low Yuan Lung, Managing Director of HSDM.
He added that Hyundai Promise is an important business segment that complements Hyundai’s existing business ecosystem. It also aims to regulate the resale value of used Hyundai vehicles in Malaysia by establishing values for the models.
Even after you recover from COVID-19 infection, your quality of life may be affected and you may suffer for a long period after that. So do your best to avoid being infected by taking the necessary measures to protect yourself as well as others, and get vaccinated as well.
For those who are shopping for used cars, there are lots of places to go to. Additionally, there are also websites which have advertisements for used vehicles. However, when buying a second-hand product, there is always the question of the condition of the vehicle which is not fully known. Most used car dealers will take in vehicles, clean them up a bit and perhaps fix minor issues and then offer them for sale. Some may offer a ‘limited warranty’ with a verbal agreement that you can bring back the vehicle if problems develop.
Many vehicle distributors and authorised dealer chains also have their own used car business and where these companies are concerned, greater attention is given to ensuring their offerings are in the best condition possible and almost as good as new. They will carry out a thorough inspection and change parts that are deemed too worn out (especially those relating to safety). And as everything is professionally done, they are willing to certify their pre-owned vehicles too, as well as providing a warranty in some cases.
Dedicated BMW/MINI website for pre-owned vehicles
BMW Group Malaysia’s Premium Selection, its pre-owned vehicle business, has introduced what is described as an industry-first initiative – a wide range of vehicles from the BMW and MINI brands will be presented on a dedicated microsite. These vehicles are offered by various authorised BMW and MINI dealerships around the country. and have
gone through a 360° vehicle check, with any necessary repairs done with Original BMW Parts.
At the time of writing, there are over 300 units available for ‘viewing’ from the comfort of home or office via the digital platform, another approach by the BMW Group in digitalising its touchpoints around the world. There is also a facility for trading in vehicles to get those from the Premium Selection, with competitive trade-in values offered.
Premium Ownership Experience as well
There are attractive, limited time and digital platform-only exclusive offers available. Those who purchase vehicles via the microsite are also entitled to enjoy BMW Group Malaysia’s Premium Ownership Experience which includes:
♦ A Minimum of 12 months BMW Premium Selection Warranty (terms and conditions apply);
♦ 360-Degree Technical and Optical Checks of the vehicle;
♦ Availability of Approved Vehicle and Service History;
♦ Exclusive Financing Offers from BMW Financial Services Malaysia; and
♦ BMW Roadside Assistance
According to the President of the Malaysian Automotive Association (MAA), sales of used vehicles saw significant growth during the first 6 months of this year. While sales of all vehicles, new and used, were suspended for some months due to the Movement Control Order (MCO) and closure of businesses, when sales activity resumed, many people headed for used car lots to look for lower-priced vehicles.
The reason for this new buying pattern is believed to be concern about using public transport which has risks of COVID-19 infection due to the crowded environment. As such, many people would rather have their own transport and are buying a used car which would be more affordable than a new one.
While Proton’s main business is making and selling new vehicles, it also realises that the used car business represents a critical component of the automotive value chain. Therefore, as part of its overall strategy, it started to develop a Used Car Management (UCM) department so as to streamline the sales and distribution of used cars in support of new car sales.
Pilot project began at 8 outlets
The UCM division began operations in 2019 with a pilot project consisting of 8 outlets located in various dealerships. The initial period was used to establish operating procedures and to train used car inspectors who would manage transactions in each outlet. In 2020, the goal is to have operations established at 36 3S/4S outlets nationwide.
“With Proton’s sales growing quickly and expected to increase over the coming years, the role of used car management has become more important as we assist customers who need to dispose of their used vehicles. When we started the UCM division in 2019, the goals set were to support new car sales and to improve the resale value of Proton cars,” explained Brian Cheah, Head of Used Car Management.
The target set for UCM is for replacement sales, where a current owner trades in a Proton model for a new one, to account for a minimum of 10% of the volume for outlets with UCM operations. The company has also established programmes to help achieve the target such as Proton Xchange, designed to encourage current owners to replace their current cars with the latest Proton model.
Proton Certified Pre-Owned
With regard to the sale of trade-ins, cars sold by UCM will be marketed under the Proton Certified Pre-Owned (PCPO) banner. All PCPO vehicles undergo a comprehensive 201-point inspection and are guaranteed to have never suffered any flood or major structural damage due to accidents. They also get a 1-year extended warranty covering the engine and transmission and are eligible for a one-time free service (engine oil and oil filter only) up to 6 months after their registration date.
“In the future, UCM will set up a dedicated Proton used car portal with an online selling platform to attract tech- savvy used car buyers. Potential customers will be able to view our stock remotely and they can also browse the website to get estimated valuations for their current cars,” said Mr. Cheah.
UCM outlets get more sales
Despite being relatively new to the market, the UCM outlets have already had a positive impact. “We started the UCM program in October 2019 and it has helped our Sales Advisors to close deals as we can now offer competitive trade-in value for used Proton cars,” said Ryan Lai, MD of LHM One Stop Car Service Centre, a PROTON 4S dealership in Nilai, Negeri Sembilan.
Judith Yam, MD of Atiara Johan, a 4S outlet in Puchong, Selangor, revealed that the dealership has recorded over 130 trade-in transactions. “Since it was established, UCM boosted our sales by offering special incentives for customers who are current Proton owners. they see as a value-added service that allows them to easily purchase a new Proton,” she explained.
If you are one of those car buyers who considers unique number plates as an extension of your car’s personality and to a certain extent even your own, well this news should intrigue you. Jabatan Pengangkutan Jalan Malaysia (JPJ) has introduced vehicle registration numbers beginning with “VW” for cars registered in Wilayah Persekutuan. This would be good news for those considering a Volkswagen as their next purchase. Such a number plate would not only stand out and be considered unique, but could prove to be a valuable investment.
Unique number plates are a sought after item these days. Many a car buyer, superstitious or not, pay top dollar for vehicle registration numbers such as these. Even if you aren’t into that type of thing, a VW series number plate for your VW should fit very nicely.
As a mean to allure potential car buyers even further, Volkswagen have announced that they are still conducting their trade-in programme for the Jetta and Passat until the 31st of March 2017. The programme allows you to trade in your VW and purchase a new one at a lower cost than usual. Apart from that, the automaker is also offering a limited early bird discounts until the 31st of April for the all-new Tiguan which will be launched soon. The small and cheerful Polo is also being offered at RM69,888 for a limited time and so are a number of other VW models.
So, if you are in the market for a new VW and reside in KL, you should be in for a real treat because it will be sometime until such a unique sequence of alphabets come along again in the near future.
