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Despite a slight 3% month-over-month decline in sales in April 2022, UMW Toyota Motor (UMWT) has its sights set on long-term growth and is confident in its overall performance. The company projects a positive gain of 9% in year-to-date sales reported for April 2023 compared to April 2022.

Even with the shorter operational month in April 2023, it is still on track to meet its mid-year target with a total of 6,681 Toyota and 86 Lexus new vehicle sales.

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UMW Toyota Motor (UMWT) had a significant jump of 32% in its March sales volume with 8,487 units reported, compared to 6,432 units the month before. The improvement in sales is attributed to promotions during the month which offered value-added benefits worth RM4,000 for popular models such as the Vios and Yaris.

Although conditions were challenging with the floods in Selangor causing some parts suppliers to temporarily stop operations, UMWT’s first quarter cumulative sales volume total of 22,447 units was 31% greater than for the same period in 2021 when 17,151 vehicles were sold.

The positive trend is expected to continue through the second quarter, with a boost expected when new and improved models make their appearance later in the year

Circumventing the global challenges on parts supply shortage, Ravindran K., President of UMW  Toyota Motor, said: “We are constantly reviewing and adapting to the changing circumstances and  uncertainties. Toyota has always been known for our proficiency in supply chain management and  risk mitigation measures. Leveraging on these experiences, we are working closely with our  suppliers and monitoring the developments closely to ensure minimal impact to our production  and our customers.”

“As Malaysia transitions towards the endemic phase, UMW Toyota Motor is appreciative of the  support we have received from our customers throughout these unprecedented times. We remain  committed towards achieving continuous growth for the Toyota brand as well as for the local  automotive industry through our cutting-edge innovative product and solution offerings. As we  transform towards sustainable mobility, Toyota aims to leave no one behind as we continue to be  at the forefront in offering value for money innovations equipped with technological  advancements and state-of-the-art safety features across all our products,” he added.

Promotions for Hari Raya festive season
Until May 1, 2022, UMWT will be running the ‘Pandu Uji dan Menang Duit Raya’ contest at showrooms nationwide. During this period, those who test drive any Toyota model could collect ‘duit raya’. Each test drive will entitle the customer to a contest entry to win ‘duit  raya’ worth RM100. Those who take the test drive and complete a vehicle purchase can win RM200  ‘duit raya’. A total of 30 winners will be selected every week.

In addition, all Toyota showrooms will continue their ‘Bersama Lebih Bermakna’ celebrations with the Ramadan Weekender on April 16 and 17. Customers can visit the showrooms to find out more about ‘Bulan Puasa’ deals and value-added offers as well as receive exclusive gifts (while stocks last) when they test drive any of the Toyota vehicles available.

New 3S centre in Cyberjaya
Toyota owners in Cyberjaya now have an authorised service centre close to them. Operated by Otomobil Sejahtera Sdn Bhd, the new facility is a 3S centre offering sales, service and spare parts as well as Body and Paint services for repairs or repainting vehicles.

“From the point of purchase, to aftersales service, and on to their next repurchase, it is important that customers feel the Toyota touch at every step. This new 3S service centre is just our way of bringing our brand closer to our customers, wherever they may be, while ensuring they have seamless access to our services whenever they need them,” Mr. Ravindran said.

For more information about Toyota vehicles or to locate an authorised dealership in Malaysia, visit www.toyota.com.my.

2022 Toyota Camry 2.5V – more than just a mid-cycle refresh with a brand new engine

The COVID-19 pandemic has had a big impact not only on people (many of whom lost loved ones) but also on businesses. Apart from reduced business due to restricted movements, forced suspension of activities also made things worse. But now things seem to be heading towards some normalcy and as life gradually returns to normal, businesses are seeing a steady improvement in sales.

In the auto sector, which was allowed to resume operations from the second half of August, the number of new vehicles produced, sold and delivered also rose significantly in September, the first full month of operations.

UMW Toyota Motor (UMWT) reports a total sales volume of 8,033 vehicles, an increase of 5,509 units over the August volume. This was made up of 7,931 Toyota vehicles and 102 Lexus vehicles. The volume was also 43% higher than for the same month in 2020 when 5,605 vehicles were sold.

On a cumulative basis, year-to-date sales of Toyota and Lexus vehicles in Malaysia reached 43,594 units at the end of September. In the same 9-month period in 2020, the total volume reached only 25,978 units, an indication of the severity of the first Movement Control Order (MCO) during the second half of 2020.

“We are certainly pleased to see the market steadily moving towards normalcy as the past few months have been challenging for us. Our showrooms have been open and receiving many customers daily, and bookings for the latest models have been increasing. As a result, our total sales in September for Toyota and Lexus vehicles was a phenomenal 223% greater than the August volume,” said President of UMW Toyota Motor, Ravindran. K.

All SOPs followed
Mr. Ravindran said that even before the lockdown was lifted, all facilities had been sanitized and ready for visitors in accordance with the Standard Operating Procedures (SOPs) specified by the Ministry of Health. The SOPs are now strictly observed at all outlets and a company-wide program was undertaken to ensure that the entire workforce is fully vaccinated.

“I would like to assure our customers that they will be safe and protected when they visit our showrooms or service centres but at the same time, we remind them that they need to comply with the SOPs. This means having temperature scans and registering their visit using the MySejahtera app, as well as using hand sanitizers and facemasks at all times,” he said.

‘Visit & Win’ promotion
To welcome visitors back to Toyota showrooms nationwide, UMWT is having a ‘Visit & Win’ promotion with a total of RM30,000 worth of prizes to be won. You do not have to buy anything at all; all you need to do is visit any authorised Toyota showroom, take a picture and then upload it to social media (eg Facebook or Instagram) with a caption. Once it is posted, let UMWT know what the URL is so that it can be viewed and judged.

There are 38 prizes to be won, with the Grand Prize being an iPhone 12 (64GB); 2 second prizes of Samsung 55-inch 4K LED TV; and 2 third prizes of Dyson Supersonic Hair Dryer Iron. Consolation Prizes are TT Racing Maxx Gaming Chairs, Bose Quiet Comfort 35 Wireless Headphones, Kingston HyperX Gaming Keyboard, Philips Portable Car Air Sanitizer, and customized Touch’nGo cards with RM100 pre-loaded. Additionally, everyone visits the showroom will receive a free Safety Kit (which stocks last).

Those who plan to buy a new Toyota vehicle can enjoy low instalments with Toyota EZ Beli. If they are government employees, UMWT has the Jom Drive program (in collaboration with Toyota Capital Malaysia) with special benefits and a selection of financial plans. Applications (with supporting documents) will be hassle-free and processed speedily so that they can enjoy their new Toyota within a short time.

Loyal customers not forgotten
“Our loyal customers who have supported the brand for more than 5 decades are also not forgotten. We now have the new Toyota Loyal-T program with better service and bigger rewards,” Mr. Ravindran added. “The program makes use of the Toyota Drive mobile app for convenience and ease of communicating with UMWT.”

With business activities now normalizing, UMWT has been busy preparing for an exciting future when Hybrid Electric Technology is introduced with Toyota models assembled locally. These new models will have more efficient powertrains with less emissions and quieter running.

Locally-assembled hybrid models coming soon.

“Toyota Hybrid Electric Vehicles (HEVs) are at their most advanced today, and are the immediate and economical solution for mass market production and sale in terms of reduced CO2 emissions, practical usage, and price acceptance by customers. We are absolutely positive that the HEV is the most accessible and realistic choice for Malaysian customers in terms of practicality and infrastructure, with an enormous potential in Malaysia,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

UMW Toyota Motor introduces Toyota Synergised Mobility to present a new aspect of the brand

Vaccination does not make you immune to COVID-19 infection. You can still get infected and not show symptoms but you could spread the coronavirus to others. Do not stop taking protective measures such as wearing a facemask, washing hands frequently and social distancing.

In a lifetime, a person may own 5 or 6 cars, some more and some less. For car companies, the ideal thing is to retain that customer ‘for life’, which is why a range of products is important. There must be affordable products at the entry level so people can join the ‘family’ and then as they get older and requirements change, there are other types of models to suit their needs and budget.

This is why car companies go to great extents to care for their customers and companies like UMW Toyota Motor have had a strong and dedicated customer relationship management since 1988, the first company in Malaysia to have such a department. As a result, over time, the number of loyal Toyota customers in the country has grown and the introduction of loyalty programmes has further cemented the relationship.

Better rewards and enhanced convenience
Now, in 2021, the company is going further with the launch of its Toyota Loyal-T Programme, promising even greater value, better rewards and enhanced convenience for all Toyota owners. The new Loyal-T Programme, which replaces the previous Toyota Merit programme, offers all Toyota owners an opportunity to easily earn points from the time they purchase a new vehicle. Then they continue to collect the points when they send it for servicing at authorised service centres, purchase spare parts, or make repairs or repaint their vehicle at the Body & Paint centres.

Even when they renew their vehicle insurance at the authorised Toyota outlet, there are points to be collected. The accumulated points can then be exchanged for E-service vouchers which may redeemed for future services.

“We have a big Toyota family with many customers across the whole country, and it has always  been our endeavour to ensure that they feel appreciated. Looking back, we have implemented  numerous value-added initiatives and improved services to constantly increase customer  convenience. These efforts, and many more to come, are a means of saying ‘thank you’ to our  customers for their continued trust in the brand and support, and we would like to now  consolidate all of these efforts with the introduction of a loyalty programme to reward our customers directly,” said UMW Toyota Motor President, Ravindran K.

Strengthening the bond with customers
“Buying a Toyota is just the beginning. Like any relationship, you will go through an introduction,  and as you come to know one another better, trust develops, and over years the relationship strengthens. People come and go, but the bond will always remain. This wholesome membership structure for the Toyota Loyal-T Programme recognizes this bond, and it is a sign of our commitment that we will always be there for our customers for generations to come,” added UMW Toyota Motor Deputy Chairman, Akio Takeyama.

Mr. Takeyama said this concept of a total reward scheme and all-encompassing membership structure is one that defines a long-lasting  bond between Toyota and its customers.

Joining the new Toyota Loyal-T Programme is easy: just download the Toyota Drive mobile application available from Google Play Store or Apple App Store. Once the mobile application is installed on a smartphone or tablet, it can immediately be used to register personal details with UMW Toyota Motor. All information is maintained and safeguarded in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).

Connectivity technologies make motoring safer and give more peace of mind to Toyota owners

With the closure of retail outlets for almost 3 months due to suspension of activities by the government, there has been a clear impact on new vehicle sales and bookings. To boost sales in the remaining months of the year, UMW Toyota Motor (UMWT) will be having sales promotions.

For the month of September, customers can enjoy the lowest instalment for the Toyota Yaris from RM493 a month with EZ Beli, while those who buy a Toyota RAV4 can get a cash rebate of up to RM10,000. Customers can save money until the end of 2021 as the sales tax exemption applies to all new models, including imported CBU models. For the popular Toyota Alphard MPV, the savings amount to RM17,391.

Last year, UMWT reported total sales of 59,320 vehicles, consisting of 58,501 units from the Toyota brand and 819 units from the Lexus brand. The total sales volume of new Toyota and Lexus vehicles in the month of August was 2,524 units, 56% lower than for the same month in 2020. However, when comparing the first 8 months of 2021 with the same period in 2020, the total sales volume of Toyota and Lexus vehicles was 38,085 units in 2021 and 31,734 units in 2020. This was due to the continued strong sales momentum that started last year.

“It has certainly been challenging for us, but we understand the necessity of the actions taken by the Government to fight the COVID-19 pandemic. On our part, we have made sure that our workforce has been vaccinated so that we can safely resume and continue our activities at our facilities around the country,” said President of UMW Toyota Motor, Ravindran. K.

“Our loyal customers are also not forgotten and we will soon announce a new program that will reward them for their loyalty to the brand over more than five decades,” Mr. Ravindran added.

He gave assurance that all sales and service outlets will follow the Standard Operating Procedures (SOPs) specified by the Health Ministry. Customers and visitors will be required to have temperature scans and register their visit using the MySejahtera app, as well as use hand sanitizers and facemasks at all times. The employees at all facilities will likewise follow SOPs for protection and safety.

Meanwhile, production activities have resumed at the two assembly plants in Selangor. While there is a small backlog of orders to meet due to the shutdown, UMW Toyota Motor expects to be able to deliver new vehicles to customers within a reasonable time-frame.

Assembly Services Sdn Bhd in Bukit Raja, Selangor, one of the two vehicle assembly plants of UMW Toyota Motor.

“We thank our loyal customers for their patience, support and understanding. It is a challenging time for everyone and we have been doing our best to assist customers by maintaining communication channels for them to use if they have a problem with their Toyota or Lexus vehicle. Now that activities can resume, we hope they will ensure that their vehicles continue to have maintenance service carried out,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

UMW Toyota Motor to invest RM270 million for assembly of Toyota hybrid models

StayAtHome

After over two months of closure, the local auto industry is relieved that operations at all its facilities, including assembly plants, can resume. As the summary of new vehicle sales showed, the Total Industry Volume for the months of June and July were at rock bottom, and for August, there remain only two weeks in the month to do business.

Nevertheless, it is good news that showrooms can open again, and customers can visit them to make purchases. Besides serving customers, the showrooms will also be rushing to register and deliver new vehicles to customers, while plants will also be trying to meet the backlog of orders.

“Resuming our business activities, especially at Toyota and Lexus retail outlets, will enable a return to some form of normalcy so we can move forward and do our part to help in the economic recovery of the country,” said Ravindran K., President of UMW Toyota Motor.

Strict adherence to SOPs
He said that the company understands the seriousness of preventing the spread of COVID-19 and will follow all the Standard Operating Procedures (SOPs), conditions and guidelines provided by the Health Ministry and the National Security Council. These will be implemented throughout the company and will be strictly followed to ensure the safety of the public as well as its employees.

“In fact, after the MCO last year, we already implemented many of the SOPs at our showrooms and service centres, and these have been maintained even until now. These include temperature scanning of everyone, registration with MySejahtera, use of hand sanitisers and facemasks, and regular sanitisation of premises,” he said.

“Vehicle owners visiting service centres are also requested to make appointments in advance. As far as possible, contactless payments are encouraged and social distancing is to be observed at all times. We assure our customers that we have made sure that our premises have a safe environment for them to visit,” Mr. Ravindran added.

Specified capacities for factories
On the resumption of manufacturing activities, Mr. Ravindran said the two assembly plants and related factories in the UMW Toyota Motor group will be able to operate at specified capacities, depending on the percentage of workers who are already vaccinated, with full capacity permitted if more than 80% are vaccinated. “The company has been carrying out a vaccination programme and all our employees have already been vaccinated or will be vaccinated very soon,” he said.

“Now that the restrictions are lifted, we have more certainty as there are many important plans in the pipeline. For example, we have been preparing for the local assembly of Toyota Hybrid Electric Vehicles and while the past 2 months have disrupted planning, we will now proceed as quickly as possible to make up for the time lost,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

UMW Toyota Motor to invest RM270 million for assembly of Toyota hybrid models

With the ongoing Movement Control Order (MCO) which began on 1 June 2021, many business sectors  have had to remain closed. This has had an impact and in the auto sector, new vehicle sales for  the whole industry have dropped tremendously in the month of June.

Commenting on the situation, President of UMW Toyota Motor (UMWT), Ravindran K., said that  the continued closure of all Toyota and Lexus showrooms nationwide meant that no business  could be conducted. Manufacturing of vehicles including the supply chain and logistic efforts have also come to a halt. While accepting that the Government has had to act  for the good of the country, it has presented a challenge for the company.

Lexus and Toyota showrooms throughout Malaysia have to remain closed, which has meant that no sales can be conducted.

“We still have an encouraging order bank for the various models. Nevertheless, we are hopeful  that the restrictions of the lockdown can be eased to allow us to operate in a limited and safe  way. Naturally, we will abide by all Standard Operating Procedures, as we have during the past  year,” he said.

Online showrooms and booking available
While the showrooms remain closed, the public can still obtain detailed information about Toyota  and Lexus vehicles at their respective websites – toyota.com.my and lexus.com.my. They can find  out about the models available in Malaysia and the attractive financing schemes for different  requirements. Bookings can also be made online.

Mr. Ravindran reminded customers of the exemption of Sales & Service Tax (SST) which is extended  until the end of 2021. The exemption covers both locally-assembled and imported Toyota and  Lexus models and provides meaningful savings.

“We encourage customers to make their bookings online as we can then plan production at our two assembly plants to minimize waiting time when the restrictions are lifted, to enable  customers to enjoy the current financial incentives,” he added.

Toyota and Lexus owners can still get help in emergencies as support services are still allowed to operate 24/7.

Aftersales support still available 
Selected UMWT service centres continue to operate according to the provisions by the state and local authorities. Vehicle owners can therefore obtain assistance in emergencies. For assistance at any time, owners can call the Toyota and Lexus Helplines at 1-800-888- 247 and 1-800-225-3987, respectively.

Effects of prolonged restrictions 
“While the government has formulated a National Recovery Plan (NRP) in four phases, we are still  in Phase 1, which is the most restrictive. The current situation also makes planning for recovery  difficult,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

Mr. Takeyama said that prolonged restrictions on vehicle production can have an impact not just on  passenger vehicles but also commercial vehicles, which are essential for transportation of goods  around the country.

Some of the parts which are made in Malaysia and supplied to local assembly plants as well as exported to factories in other factories assembling Toyota vehicles.

“Furthermore, export business will be affected as well as our subsidiaries export a substantial  amount of automotive components as part of Toyota’s global supply chain. If this situation  continues for long, we are concerned that our overseas customers may look for new suppliers as  they cannot have their own production delayed due to shortage of parts from Malaysia. This could  have an impact on Malaysia’s economy as a whole if export business declines,” he warned.

The prolonged situation could also impact progress with regard to the company’s initiatives for carbon neutrality through the manufacturing of hybrid electric vehicles. This was announced earlier in the month and will see UMWT making a RM270 million investment at its assembly plant in Selangor.

TOYOTA GAZOO Racing Festival 
This year sees the TOYOTA GAZOO Racing Festival (TGR Festival) being run for the fourth  consecutive season. The event has grown in popularity and scale over the years, with the highlight  being the Vios Challenge which is the only one-make race in Malaysia.

Only the first round of the fourth season of the TOYOTA GAZOO Racing Festival’s Vios Challenge could be held so far.

“It is unfortunate that the ongoing pandemic and strict MCO conditions do not allow running of  public events. This includes motorsports so the fourth season of the TOYOTA GAZOO Racing  Festival (TGR Festival) and Vios Challenge are on hold. When we ran the exciting first round on March 2 at the Sepang International Circuit, we were looking forward to the next two rounds as well as the introduction of the GAZOO Racing Vios Sprint Cup and GAZOO Racing Enduro Cup,” said Mr. Takeyama, who is also Chief Motorsports Officer of GAZOO Racing Malaysia.

“Let us all do our part and pray that the number of COVID-19 cases quickly reduces, and the  government will be able to relax the regulations to allow public events,” he said.

Toyota and Lexus owners assured of assistance and support during FMCO

StayAtHome

Like many companies in various industries across the country, UMW Toyota Motor (UMWT) is abiding by the requirements of the full Movement Control Order (FMCO), which started on June 1, 2021, by temporarily suspending all its sales and manufacturing operations. However, while all non-essential services remain closed, Toyota and Lexus owners can still be assured of support for vehicle emergencies and breakdowns.

Assistance and support for owners
“The past few weeks have been challenging for all of us. During these difficult times, we at Toyota and Lexus stand with all of you in solidarity in our fight against the pandemic. We have temporarily shut down our non-essential services. At the same time, we understand that during this time of uncertainty, we can still be of assistance and support. This is why we continue to be here for vehicle emergencies and breakdown,’ said Ravindran K., President of UMW Toyota Motor.

Although Toyota and Lexus outlets are closed in compliance with the FMCO, owners can still get emergency assistance by calling the Hotline number below.

Warranty will be extended
He added that all vehicles purchased from UMW Toyota Motor or its authorised dealers nationwide which have warranties that are expiring during this period will enjoy a 30-day extension calculated from the last day of the MCO.

“We are extremely grateful to the Government for taking numerous intervention measures to not only safeguard Malaysians from the threat of the pandemic, but in introducing financial and industrial policies to ensure that the pandemic does not have a too severe impact on the economy. This includes a further extension of the SST (Sales & Service Tax) exemption which we believe has, and will continue, to contribute significantly towards restoring consumer purchasing confidence,” added UMW Toyota Motor’s Deputy Chairman, Akio Takeyama.

Recovering consumer purchasing confidence
UMWT has seen clear signs of consumer purchasing confidence improving with the sales of its Toyota and Lexus vehicles rising for many months now. In May, 7,595 units of vehicles from the two brands were delivered. The volume was largely driven by models such as the Vios sedan which accounted for 32% of sales, followed by the Yaris hatchback (25%) and the Hilux pick-up truck which contributed 21% of the units sold in May.

Vios was company’s bestselling model in May, accounting for about a third of total sales.

Mr. Takeyama added that the impact of the pandemic has been both unpredictable and unprecedented, but the introduction of several new models throughout the year combined with the SST incentives for consumers has helped the local automotive industry to navigate the storm in a position of strength.

Meanwhile, Mr. Ravindran said the company will continue to extend service excellence to all customers and continue to introduce numerous sales and aftersales initiatives to assist with savings in these difficult times. “We are here for you. This is an effort that is not only solely on the shoulders of the government, but it involves everyone and all stakeholders. We thank our customers for their continued support and in return, rest assured that we will continue to support you through these challenging times,” he said.

Toyota Boshoku UMW
Last year. a subsidiary of UMW Toyota Motor made Personal Protective Equipment (PPE) for frontliners who needed them urgently.

‘Thank you’ to frontliners
UMW Toyota Motor encourages everyone to stay home, stay safe and to take care of one another. It assures all customers that support, where necessary, will be provided during this period. “To all of our healthcare workers and those upholding peace and order in every way big and small, we owe each of you a profound debt of appreciation and gratitude for your selfless service. We would like to say a big ‘Thank You’ you to all of you,” said Mr. Ravindran.

War on COVID-19: Toyota Boshoku UMW makes PPE for frontliners

StayAtHome

The Toyota Eco Youth (TEY) Program began 20 years ago and has become an annual event which UMW Toyota Motor (UMWT) continues to run. Even the ‘new normal’ brought on by the COVID-19 pandemic did not dampen UMW Toyota  Motor’s efforts to cultivate environmental consciousness among Malaysia’s younger generation.

Spirit of inclusivity and freedom of ideas
For its 20th year, the event has an aptly coined theme – Reimagining Mobility – to promote the spirit of inclusivity and freedom of ideas as the foundation for creation of safe and eco-friendly mobility, despite the challenges of the  pandemic.

Toyota Eco Youth 2020-2021

Digital/online platform
In view of the pandemic conditions, the format has been revised to run on a fully online platform. Launched in January 2021  (for secondary school students aged 13 – 16 years old), it attracted the participation of 282 teams  from 177 schools, the highest ever participation recorded by the program.

The adaptability of the program into a digital/online platform has included interactive e-learning  lessons and workshops which proved to be highly effective. All in all, school teams were able  to showcase their ideas through impressively produced videos and online presentations.

Toyota Eco Youth 2020-2021

Toyota Eco Youth 2020-2021

Since last December, 16 shortlisted teams have been formulating their proposals which were  posted in social media channels for the public to view. Additionally, each team developed a  podcast episode presented on Spotify.

The final judging phase in April saw 10 finalists being selected and the winning teams will be chosen after making their respective ‘pitches’ through live presentations on May 29, 2021.

Waste and recycling themes
Addressing the issue of waste and recycling were popular themes for the proposals. Showcasing impressive capability for innovation and advanced technology, many schools put forward ideas for digital smart tools, supported by carefully built prototypes.

Toyota Eco Youth 2020-2021

Toyota Eco Youth 2020-2021

Prize money doubled
“As always, we are highly impressed by the quality of the projects and the innovative ideas  proposed. It is never easy for our judges to choose the best as everyone is a winner in their own way,” said President of UMW Toyota Motor, Ravindran K.

This year, UMWT has doubled the prize money to further reward ingenuity amongst the youth.  Winning teams stand a chance to win cash prizes from a RM64,000 prize pool.

About the Toyota Eco Youth program
The program began 20 years ago in collaboration with the Malaysian  Ministry of Education. Over the course of two decades, 258 schools, 1,910 secondary school students and 762 teachers. Have participated.

Each year, challenging and interesting themes have been provided, and participants have come  up with innovative solutions and proposals applicable to their school or community. Over RM7 million has been spent by UMWT to run the program annually.

An annual event that has the participation of secondary schools from all over the country.

“Toyota Motor Corporation and UMW Toyota Motor are proud to be playing a part in cultivating environment consciousness and innovative thinking for the young generation. This year, we are pleased to share our vision for mobility with these students. It is assuring to know  that the next generation will be ready to face new challenges that arise as we all strive to make our planet a more mobile and inclusive place for everyone,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

UMW Toyota Motor introduces Toyota Synergised Mobility to present a new aspect of the brand

UMW Toyota Motor (UMWT) reported that it started off the second quarter of 2021 with strong sales of 9,280 vehicle for the Toyota and Lexus brands, a 12.7% increase over the number of vehicles delivered in March. The rising sales volume was largely driven by restored consumer purchasing confidence, with growing demand for the appealing new models such as the Corolla Cross and Harrier.

Furthermore, with the PENJANA sales tax exemption set to expire at the end of June this year, many are also not wasting the chance to save money.

Measures helping restore confidence
“The COVID-19 pandemic has resulted in an extremely challenging year for both manufacturers and consumers, but measures put in place by the Government has successfully restored and strengthened consumer purchasing power,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

He also attributed the growth in sales to the timely introduction of numerous new models that have been able to firmly establish new benchmarks in the various vehicle segments by enhanced technological and safety features, styling and driving dynamics.

2021 Toyota Corolla Cross
Latest Corolla Cross and Harrier (below) helped boost sales in April.

2021 Toyota Harrier

Network expansion continues
Although business may seem slow for now due to the pandemic, UMWT is not sitting still and preparing for the future with continued commitment for expansion and the enhancement of its sales and aftersales service network. It has opened a new 2S Sales and Service Centre in Cheras (PDC Automobile) and two new 3S Sales, Service and Spare Parts Centres in Johor Bahru and Terengganu.

New Toyota 3S dealership in Kemaman, Terengganu.

“Additionally, we have also been paying close attention to customers’ inclinations for online connections as indicated by strong digital preferences and gains that we have received through online enquiries and bookings. We will continue our assertive pursuit on digitally-led avenues and serve our customers better on all platforms, moving forward,” said Ravindran K., President of UMW Toyota Motor.

Hari Raya Aidilfitri promotions
With the Hari Raya Aidilfitri festive period underway, UMWT has a Countless Rewards promotion which offers customers will continue savings that can be enhanced with Toyota Service Savers that lower maintenance cost for their vehicles. New car buyers can also opt to benefit from lower instalments (depending on model) with UMWT’s EZ Beli financing scheme.

Mr. Ravindran added that UMWT’s annual Hari Raya Festive Film titled ‘Umi Pembaris’ will be released this week. “It honours timeless lessons on family values, culture and tradition that we keep ever so closely to our hearts even in this age of change, transformation and modernization,” he said.

For more information on Toyota models available in Malaysia and the locations of showrooms nationwide, visit www.toyota.com.my.

After a difficult 2020, Toyota sales are stronger in 2021 with 62% increase year-on-year

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