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In the 1960s, Volvo drew attention to the importance of a car seat being designed for a correct posture to provide not just comfort but also promote driving safety. Its seat designers consulted specialists on a subjected that would come to be known as ‘ergonomics’ and developed a revolutionary seat that would set new standards in the industry.

The carmaker’s pioneering work encouraged other companies to also give more attention to car seats and not treat them as just a place for the occupants to sit on. In the years to follow, many more new ideas (some by Volvo) would be introduced in seat design which would increase comfort as well as safety.

Bentley Bentayga EWB Airline Seat 2022

New benchmark in wellbeing
In 2022, the new Airline Seat Specification of the Bentley Bentayga EWB represents ‘the most advanced seat ever fitted to a car’. It demonstrates a new benchmark in wellbeing features, providing the most comfortable experience possible for those travelling on extraordinary journeys. 50% of the customers who are buying the longer version of the Bentayga have specified this seat to go with their purchase.

Along with the systems to deliver Auto Climate and Postural Adjustment, the Airline Seat has a suite of technology beneath its handcrafted leather surfaces. An array of no less than 12 electric motors operate silently to deliver 22 ways of adjustment in the seat alone. This allows the user to shape the seat to suit their body shape and also to work or rest. The motors are joined by three intelligent pneumatic valve electronic control units, and the combination of motors and valves is overseen by a master Seat Motion & Wellbeing ECU.

Bentley Bentayga EWB Airline Seat 2022

Studies have shown that actively supporting body weight in a dynamic way relieves strain, which can prime mental stress and create lack of focus. Natural supported postures have been shown to alleviate stress from tensed muscles. The postural adjustment system automatically makes micro adjustments to the passenger’s seating position and pressure points, using an algorithm developed in collaboration with a chiropractor.

The system can apply 177 individual pressure changes across 6 fully independent pressure zones over a 3-hour period, improving comfort and minimizing fatigue throughout a journey. By subtly changing the shape of the surfaces of the seat over time, no single area of the body endures pressure fatigue for an extended period – meaning the occupant is always comfortable.

Bentley Bentayga EWB Airline Seat 2022

Postural Adjustment System
While many fatigue recovery system exist (seat massage, for example), the Postural Adjustment system is the next step further providing a proactive anti-fatigue system. By subtly adjusting the contact pressure between body and seat through soft pneumatic activation zones, the system goes beyond the 2D motions typical of adjustable seats, and employs a 3-dimensional twist to relieve pressure points. These motions are controlled by complex algorithms that have been developed in collaboration with a chiropractor who deals with clients who experience discomfort on long car journeys.

Working with specialists Comfort Motion Global (CMG), Bentley has developed a scientific, pneumatic postural adjustment system. CMG has been working in the field of fatigue prevention for several years, conducting medical-based research trials that highlight the benefits of changes in posture for comfort and wellbeing.

Bentley Bentayga EWB Airline Seat 2022

By creating subtle changes in the seat surface contact zones, body tissues that have been under pressure are relieved, and other areas, pressure is then applied. This allows the body a chance to locally recover naturally. The postural motion creates small changes in back and limb angles and can increase blood flow. Particularly in the lower back and lower limbs reducing discomfort, therefore passengers remain more alert and focused for a much longer period.

Seat surface sensing system
Many premium and luxury models have ventilated seats nowadays, with fans within that blow hot or cool air onto the body. The Airline Seat offers even more with the world’s first seat surface sensing system for thermal comfort. It uses a suite of sensors that constantly measure both passenger contact surface temperature and humidity level, to an incredible accuracy of 0.1°C every 25 milliseconds.

The passenger defines an optimal surface temperature target from 7 settings. Sensors measure and produce live data to determine what seat heating, cooling and ventilation levels are required to achieve the best comfort temperature for the passenger. The system then maintains the optimal thermal comfort throughout the journey with micro adjustments to the seat thermal system to maintain the setpoint.

In trials, it was observed that a human can only notice a change in surface temperature between 1° -2°C, but the system is constantly monitoring actual temperature to a much more detailed level, so it knows what the passenger is going to need before they would know themselves. This live data allows the system to activate before the passenger even knows it is required, providing an intelligent and autonomous experience where manual control is no longer needed to maintain comfort.

Bentley Bentayga EWB Airline Seat 2022

Auto Climate System
The auto climate system, which has 7 set points) uses existing seat heating technologies, but a new seat ventilation fan has been developed that can move approximately 80% more air than the previous system. Less power is consumed than the current seat climate system and, in Auto Climate mode, the overall power consumption of the complete system is around 40% less than being manually activated by the passenger.

The EWB Airline Seats have optimized seat contact profiles as well as a complex seat interlayer construction, tuned to work in perfect harmony with the chassis of the car. Working together the ride comfort is smooth and passengers are isolated from road vibration.

Bentley Bentayga EWB Airline Seat 2022

The adjustable profiles can morph to suit different customer shape and build. The adjustable leg and footrest feature allows customers to achieve a seated posture that is individually comfortable to them for longer periods.

The Airline Seat Specification also adds further cushion and backrest bolster adjustment, cushion extension, electric headrest height adjustment and a deployable footrest to the back of the front passenger seat. The rear seat passenger on this side of the car can also move the front passenger seat forwards via a ‘VIP mode’.

2022 Bentley Bentayga EWB

At the very top end of the car market, the luxury models have long been known for their comfort, usually described in superlative terms. For limousines that cost over a million ringgit, the comfort experienced by the occupants must be nothing less than the best and engineers as well as interior designers work very hard to ensure this.

Now, besides comfort, the wellbeing of the occupants is also given a greater deal of attention. Certainly, when one travels in a Bentley, the experience will also provide a heightened sense of wellbeing, but the company now wants  to deliver driver and passengers to their destination more relaxed than when they set off.

With the new Azure range that will be available across the full Bentley model line-up, the occupants will have a curated selection of features designed to enhance wellbeing and comfort. The aim is that at journey’s end, they will step out feeling refreshed, alert and ready to resume their busy lives.

The science of wellbeing
But what actually promotes wellbeing? To analyse and develop Bentley’s new concept of ‘wellbeing behind the wheel’, the Azure development team engaged a creative neuroscientist to work with them. Considering everything from light, to the patterns we see around us, to the impact of in-car posture and the importance and thermal comfort, the neuroscientist’s research paired with Bentley’s own measurements to give science-based analysis to the relaxing experience of travelling in a Bentley, as a driver or a passenger.

The two most crucial influences over onboard relaxation are ride comfort and NVH (Noise, Vibration and Harshness). Research that tracked thousands of people over a 4-year period found that those exposed to traffic noise over 70 dB were 65% more at risk of depression.

Taking the new Bentayga EWB as an example, measurements showed it to be quieter inside than its competitors, by between 4% and 26%, depending on frequency and position inside the car. Secondary ride comfort is another key variable that affects onboard wellness – obviously, the smoother the ride, the more calming the journey. At typical road speeds and in the crucial frequency range of 5 Hz to 20 Hz, the Bentayga EWB has up to 27% lower secondary ride vibration than its competitors.

Science-Informed Design approach

Facts like these inspired Bentley’s team to adopt a Science-Informed Design approach, using a variety of interdisciplinary methods to create the most positive sensation of wellness and comfort for drivers and their passengers. And because a car is a multisensory environment, this approach involved designing not simply for the senses of vision, hearing, touch and smell but also for the position of our bodies (proprioception), gravity and acceleration (vestibular), temperature and even the body’s internal sensation (interoception).

Escaping the outside world into a personalised environment, with less outside noise, that could otherwise reduce attention, impact memory and increase stress response. Where once a vehicle acoustic engineer would have focused on the suppression of NVH as much as possible to create the quietest possible cabin environment, the focus is now is also on the quality of sound.

“We have to understand how we all detect and respond to sounds and then work out how to engineer those sounds into the components that make a Bentley,” explained Bentley Acoustics Engineer Andy Jackson. “We balance the sound from the vehicle and cocoon the occupants from outside world by minimizing sound penetration. We harmonise the acoustics with the other sensory inputs in the vehicle. The sound is literally in the vehicle’s DNA; it’s authentic and crafted.”

Most advanced seat design
Seating is one of the important elements too. It is important to keep the body in the right posture because when we slump, our bodies can take in as much as 30% less oxygen, affecting our ability to think and placing additional stress on the body.

2022 Bentley Bentayga EWB

This led to the most advanced seat ever fitted to the car – Bentley’s Airline Seat Specification. Available in the rear cabin, the seat has 22 ways of adjustment and world-firsts in a new auto climate sensing system and postural adjustment technology.

In Relax mode, the seat can recline to 40 degrees, whilst the passenger seat is motored forward and a footrest deploys from the back of the front passenger seat. In Business Mode, the seat moves into its most upright position to make working on the move more comfortable.

The Postural Adjustment function uses new thigh and shoulder pockets, plus additional lumbar massage pockets, to subtly yet continuously change the shape of the seat to ease pressure points around the body, preventing ‘dead spots’ and fatigue build-up. The use of air pockets enables more continuous and complex movements to be made – which are virtually imperceptible to the passenger – rather than the linear movements resulting from the use of seat motors.

The system goes beyond the 2D motions typical of adjustable seats, able to employ a 3-dimensional twist to relieve pressure points. Six independent pressure zones can provide 177 adjustments every 3 hours to ensure consistent seat comfort, regardless of the length of the journey. Studies have shown that actively supporting body weight in a dynamic way relieves strain, which can bring on mental stress and cause lack of focus. Natural supported postures have been shown to alleviate stress from tensed muscles.

Besides the heating and ventilation function in the seats which help to maintain the body’s optimum temperature for comfort and alertness, there is also a massage function with 6 programmable settings. This massage function promotes the constant micro-adjustments in muscle and posture that are so vital in preventing fatigue.

Even scent is important
When we see pleasing forms, shapes and colours, our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. This led the Azure team to consult with neuroscientists to understand the interrelationship of colour, texture, tactility and even scent to create an atmosphere of relaxed serenity.

“Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, colour and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly,” said Maria Mulder, Head of Colour & Trim at Bentley Motors.

To that end, the Azure interior design specification includes ‘wellness quilting’ which has fractal patterns of precisely crafted diamond quilted upholstery creating an eye-pleasing interplay of light and shade. And while Bentley customers will always have access to the full range of wood veneers, the Azure range includes 3 open pore veneers with a softer, satin, reflective quality that can bring on a calm mood.

A personalised climate within
For most passengers, just having an environment with a comfortable temperature would be pleasant enough on any journey. But in a Bentley, there is Seat Auto Climate where each passenger can  select their desired temperature. The contact temperature and surface humidity are then directly measured (cushion and backrest independently) and the heating and ventilation are adjusted to achieve the required temperature.

2022 Bentley Bentayga EWB

This is continuously monitored to ensure it remains constant as optimised body temperature is vital when the focus is on individual wellbeing. In studies that have manipulated body temperature via external means, it has generally been reported that cognitive function is reduced by decreasing body temperature below normal. A comfortable thermal environment can also alleviate fatigue, reduce irritability, and improve driving safety.

Bentley stretches the Bentayga to create a new flagship model

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