Although cars are considered to be of greater interest to men than women, the fact remains that the number of women drivers is also high. In the USA, for example, half of the licensed motorists are female and generally, there is a trend of more women driving and owning cars themselves.
The carmakers have never taken women for granted when designing and equipping cars. Even if they do not drive the car themselves, they are often considered as being influential, especially if the purchase is made by a couple.
However, as John Gray’s book, ‘Men are from Mars and Women are from Venus’, has explained, there are differences in the way men and women think, and this extends also to how their needs and expectations when it comes to cars. They may be similar in most aspects but prioritisation may be different.
GoCar Malaysia – an on-demand app-based platform that offers ‘mobility-as-a-service’ – is running the GOLADIES campaign which provides free GoCar Garage trials with upgrade options to encourage more women drivers to experience the benefits of its digital car service and maintenance solution.
Using the GoCar App, the first 300 women customers to apply the relevant promo codes will receive a free or upgradable pit-stop oil change service (only premium Total or Shell branded oils).
The promo codes are as follow: “PITSTOP1” for Mineral Oil service package, totally free (normal price RM98) “PITSTOP2” for Semi-Synthetic Oil service package for only RM30 (normal price RM128) “PITSTOP3” for Fully-Synthetic Oil service package for only RM100 (normal price RM198)
They can also enjoy having their car serviced without needing to take time off work or leave their homes. GoCar’s GoValet door-to-door delivery service will be available for free during the campaign period. Other benefits include free 2-hour use of a GoCar vehicle, free car wash and sanitisation and a free 31-point vehicle inspection to ensure their vehicle is in tip-top condition. This would be particularly useful now that many people are keen on making long trips after over a year of restrictions.
The one-time-only promo codes must be used between October 21 and November 30, 2021, but customers will have until December 31, 2021 to make their service appointments. The GOLADIES campaign is available only within the Klang Valley area. Vehicles will be serviced at the GoCar Garage Hub in Petaling Jaya, Selangor.
“GoCar Garage is the latest offering in our increasing focus on mobility-as-a-service to harness technology to improve customer experiences. We understand that car servicing is generally not an enjoyable experience, and the prospect of unexpected costs can be unsettling. For women, there also tends to be greater concerns about being overcharged or taken advantage of, which is why our GoCar Garage solution is ideal for them,” said Wong Hoe Mun, CEO of GoCar Malaysia.
“With our seamless end-to-end platform, they can complete the entire servicing process with just their mobilephones. Furthermore, they can be assured of OEM-level service excellence as our technicians are trained to work on any make and model of passenger vehicle,” Mr. Wong added. “More importantly, we are the only third-party car service centre to provide upfront quotations for pre-approval so they can rest assured of full transparency in our pricing.”
Through the GoCar mobile app, customers can easily schedule and confirm their service appointments, select or request required services, make payments and arrange for door-to-door delivery, anytime and from anywhere. In addition to the 45-minute oil change, other services include battery inspection and replacement, tyre services, air conditioning repair and maintenance, brake repair and maintenance, engine cooling system and replacement, electrical diagnosis as well as body and paint repairs.
The mobile app tracks all requested services and generates quotations to mitigate any possibilities of unapproved mark-ups. Furthermore, these cost breakdowns will only be generated if the technicians think a procedure is required after inspection. Work will only begin after customers give their confirmation and approval.
This is a great time for women in Saudi Arabia, because due to a reform in the country’s regulations, as of June 2018, women will be allowed to drive on their own. King Salman, ruler of the kingdom, has decreed that it is now lawful for women in that country to drive on its roads.
Prior to the announcement, women who were caught driving on public roads would have faced harsh legal punishment which included being arrested and fined. For many years, activist groups have rallied to have the government alter the legislation.
Regardless of how educated or capable a woman was, it was still considered unlawful for her to drive. The Kingdom’s rather conservative policies forbid women from getting behind the wheel, until now. According to an article by the BBC, there is an estimated 800,000 chauffeurs who currently ferry Saudi women to their destinations.
Now however, the new ruling will enable Saudi women to experience the thrill of driving, legally, which may negate their need for someone to chauffeur them around. That said, the news was well received all over, especially to activist groups.
Heads of state around the world, including the UN Secretary General, Antonio Guterres, were delighted with the news. This reform could pave the way for other ones, which could lead the Saudi government into accepting a more liberal stance on other issues involving women.
Politics aside, this should be a good time to be a car dealer in Saudi Arabia. This is because, as of today, a big chunk of the population in Saudi Arabia are now allowed to own a driver’s license and a vehicle. This surge in demand for vehicles might result in car dealerships springing up all over the kingdom.
