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Proton In 2018: Part 11 – Ensuring Aftersales Improves & Geely Moves Up 76 Places in Global Fortune 500 [+Video]

The Zhejiang Geely Holding Group has announced that the company has moved up a whopping 76 places in the Global Fortune 500 ranking, after posting revenues in excess of US$41.1 billion in 2017.

This is the 7th year in the row that Geely has been listed in the prestigious Global Fortune 500, and for full details you can download this: ZGH 7 Years in Fortune 500 Press Release

In other news, the inaugural PROTON After Sales Service Competition 2018 will be held from 20 July to 19 August 2018. Hundreds of after sales personnel from PROTON dealers and branches will be put to the test to prove their skills, speed and accuracy in their areas of expertise. This is part of PROTON’s talent management initiative.

Designed as a platform for all after sales personnel around the country to showcase their ability and quality of work in handling customers’ cars, the competition offers an incentive trip and cash prizes worth RM50,000 to the winners. “The PROTON After Sales Service Competition is part of PROTON’s continuous effort to enhance the skills of our technicians to serve our customers better and also to reward those who show exceptional ability.

“Winners will be rewarded with an incentive trip to Shanghai, China, where they have the opportunity to visit Geely Headquarters and Geely Research Centre. This will be an eye opener for our local technicians to explore the full breadth of capabilities at Geely from design to development of the complete vehicle,” said Abdul Rashid Musa, Chief Executive Officer of PROTON Edar.

“Exceptional after sales service is the key to retain our existing customers as well as attracting new ones. When we provide good quality services to them, we are able to increase customer loyalty and benefit from them spreading the news via word-of-mouth. Technicians or mechanics play an important role in ensuring this to happen. Throughout the Competition, our technicians will compete against each other, helping them improve their skill level. Ultimately, this assists to build the quality of our after sales services and take it to a higher level to be on par with global standards,” he added.

The pre-qualifying round for PROTON After Sales Service Competition 2018 will be held in 5 regions starting from 20 July. Top three participants at the regional level will compete in the Final at COE, Subang Jaya on 13 – 15 September.

During the regional level competition, participants will be given an Engine Overhaul task where they are required to dismantle and assemble a Proton VVT engine within three hours. They will be judged based on their speed, accuracy and troubleshooting competencies throughout the process. “With improvement in sales and quality month by month, we are confident that PROTON is on the right track to grow. We recognise that good quality products allow us to sell more cars, but great service goes a long way to retain and grow our customer base so this is what PROTON is striving to achieve,” Rashid added further.

Chris Wee has been in the motoring journalism scene since the early 90's, cutting his teeth with publications such as Highway Malaysia, Asian Auto, Auto International, and later on as Editor of Asean Autocar and Malaysian EVO, for which he was its Managing Editor for 7-years, He's also been with NST Cars, Bikes & Trucks, and started his on-line motoring career with Autofreaks.com. Piston.my may be his last stop in a motoring journalism career that spans more than two decades.

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