Maserati introduces its 2018 range with three significantly restyled models at the Auto China 2018 Show in Beijing and proudly showcases its GranLusso and GranSport trim strategy. The two distinctive trims represent the proposition of every Maserati which resonates with the philosophy of GranTurismo, the ultimate combination of sportiness and luxury.
A celebration of GranLusso and GranSport
Maserati has always pursued luxury and sportiness to the fullest and continues to put the customer at the centre accommodating individual needs with exclusive models, designed to meet each one’s unique personality and taste.
Maserati has unveiled a brand-new Personalization Area at Auto China 2018 to showcase its rich array of configurations for exterior and interior design. This area also displays a fleet of MY18 Maserati models in the highly customized GranLusso and GranSport trims.
The Levante GranSport (below) showcased at the lounge fully embodies the racing heritage of every Maserati. It is immediately recognizable for its front grille, skid plates and roof rails in Piano Black, for the red brake callipers and the 20” Nereo wheels. 12-way power sport leather seats, power-adjustable Sport steering wheel, elongated gearshift paddles, carbon trims and Soft Close Doors are blended to create an exciting, sport-oriented interior.
The Quattroporte GranLusso redefines the concept of luxury. The elegantly restyled exterior has adopted a more imposing, Alfieri-shaped front grille, 20” Mercurio rims and black-painted brake callipers. Exclusive Ermenegildo Zegna Silk interiors with open-pore Radica wood trim and wood-finished leather steering wheel are combined with additional comfort equipment such as power foot pedals, power rear and rear side sunblinds, four-zone automatic climate control and heated rear passenger seats.
The Ghibli (above) is another Maserati highlight in Beijing. The premium sports sedan that perfectly combines class topping performance and elegance. On show there is a 350hp Ghibli GranLusso and a 430hp Ghibli S Q4 GranSport, both equipped with the mighty 3.0 litre Twin Turbo V6 petrol engine.
“Luxury brands have always been pioneers in automobile personalization and Maserati continues to focus on personalization for enhancing our customer experience”, said Alberto Cavaggioni, Managing Director of Maserati China.
“China has a growing number of ‘connoisseurs’ seeking to express their personalities and tastes through exclusive cars. Faced with increasing demands for more personalized options, Maserati stands out for its unique luxury and sports heritage, thanks to which it is capable to offer premium and exclusive options that genuinely satisfy the most discerning customers.”