The Red Dot Award: Product Design 2019 is scheduled to take place this time next month in Essen, Germany where the exceptionally beautiful Ferrari Monza SP1 will be awarded with the Red Dot: Best of the Best award.
Ferrari will also receive an honorary recognition that is the “Radius” challenge cup which will be officially announced as “Red Dot: Design Team of the Year” for the design team led by Flavio Manzoni. This latest achievement at one of the world’s most recognised awards for design marks Ferrari’s 14th distinction that started back in 2015.
Fellow juries have bestowed the highest distinction in the competition, the Red Dot: Best of the Best on five models in a row. After the awards for the FXX-K, 488 GTB, J50 and Portofino, this year sees the Monza SP1 receive the accolade for its innovative and aesthetically outstanding design. In the history of the design award no other automotive manufacturer has ever achieved this result.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, said “Ferrari understands better than any other company how to make luxury sports cars objects of desire. The designers use state-of-the-art technology and an emotionally appealing language of form to create an incomparable driving and brand experience.”
Four days after the award ceremony, a special exhibition designed by Ferrari will be on show in the Red Dot Design Museum Essen alongside the “Design on Stage 2019” and “Milestones in Contemporary Design 2019” exhibitions, which feature all of the winning products in the Red Dot Award: Product Design.