Ford Ranger WildTrak Wins Pick-up Truck Of The Year Award

The new Ford Ranger WildTrak has won the ‘Pick-up Truck of the Year’ award at the Allianz DSF.my Vehicle of the Year (VOTY) Awards 2023, which was presented by Sime Darby Auto ConneXion (SDAC), the official distributor for Ford in Malaysia.

The Ranger WildTrak was completely redesigned from the ground up, and it now has a sleeker, more sophisticated appearance while preserving its powerful, assertive flair and is stuffed with smart technologies. The inside is also updated to provide a more premium sedan-like atmosphere and quality.

This is the third award that the Ranger WildTrak has won since its launch last year. The previous two awards were:

  • Carlist.my People’s Choice Award 2022 – Gold for Next-Gen Ranger WildTrak
  • CarSifu Editors’ Choice Awards, Best 4×4 Lifestyle Pick-up Truck, Next-Gen Ranger WildTrak

A number of innovative, user-friendly technologies are included in the Next-Gen Ranger WildTrak. These include a redesigned digital instrument cluster and a sizable 12-inch central touchscreen display with Ford’s SYNC® 4A system. A full complement of industry-first safety features is also available, including Cross Traffic Alert, Reverse Brake Assist, Adaptive Cruise Control with a Stop-and-Go option, and the segment-first Evasive Steer Assist.

“Ford has certainly packed a lot into the Next-Gen Ranger WildTrak. It feels and drives like a premium SUV in terms of comfort, technology, and refinement, but still delivers on all the capabilities and versatility expected from a trusty pickup companion,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.

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