Proton achieved a productive first half of 2023 by attaining its highest overall sales figures since 2012. With 14,351 units sold in June (domestic + export), total sales have reached 77,321 units, an increase of 28.6% over the same month last year and more than three times faster than the industry’s overall sales growth.
Total industry volume (TIV) is predicted to be 61,900 units in June, translating to a market share for Proton of 23.2%. Year-to-date market share has climbed once more to 21.3%, an increase of 3.2% over the same period in 2022.
With five models dominating sales in their respective market sectors, Proton models had a record month of June performance. With 6,111 units sold at the end of the month and a third consecutive month of sales above 6,000 units, the Proton Saga reclaimed the top spot among A-segment sedans. The model has performed better than ever since 2012, with 33,325 units sold overall so far.
In percentage terms, the newest model in the Proton line did even better. Proton X90 deliveries have now started in earnest and climbed by more than four times in June. Proton’s first new energy vehicle (NEV) was delivered in 1,082 units, catapulting the car to the top of the D-segment SUV market.
Since its market debut in October 2020, the Proton X50 has maintained not only the overall lead among B-segment SUVs but also the title of most popular SUV in Malaysia. 2,449 units were sold in June, and this year has seen a total of 17,562 deliveries, a rise of 9.9% over 2022.
The Proton Exora, Proton’s fifth overall sector leader, continues to dominate the C-segment MPV market. With 368 units sold in June, sales increased overall by 21.5%. While the Proton Iriz sold 842 units in June, which was third best in its class, overall sales have increased by 58.6% this year, mirroring the Persona’s performance. Finally, with 1,245 units sold last month, the Proton X70 recorded its second-best performance of the year.