Shell Malaysia, through its business mobility division, Shell Fleet Solutions, has launched its Accelerate to Zero (A2Z) Programme in Malaysia. The A2Z programme aims to assist fleet owners in optimising their operations, achieving sustainability goals, and navigating challenges such as supply chain disruptions, driver shortages, and the pressure to decarbonise.

The A2Z programme includes various integrated solutions:

1. Shell Card: A revamped Shell Card acts as the key to unlock all the solutions, enabling integration for a fleet’s day-to-day mobility expenses, including fuel, telematics, lubricants, and electric vehicle (EV) charging through the Shell network.
2. Shell Recharge: Shell’s EV charging ecosystem offers corporate fleets a comprehensive package of hardware, software services, and support solutions to meet specific EV infrastructure requirements. Customers can access Shell’s expanding network of charging points.
3. Shell Telematics: This solution combines integrated Shell Card data, ‘live’ vehicle tracking, vehicle performance monitoring, and more to provide corporate fleets with critical data and business intelligence to help them achieve greater sustainability.
4. Carbon Compensation: Fleet owners can opt to compensate for the carbon emissions from their fuel purchases through carbon credits generated by Shell projects.

Joanna Lean, Shell Fleet Solutions Malaysia General Manager, emphasized that the integrated solutions aimed to empower fleet owners in making better business decisions to stay competitive, not just in Malaysia but in the region. The programme intends to help fleet owners transition towards decarbonization and accelerated growth, providing integrated fleet solutions enabled by people, technology, and data.

The launch event featured a panel discussion entitled “Navigating the Future of Fleet Mobility in Malaysia,” where industry leaders shared their vision for the future of fleet mobility in Malaysia and discussed the challenges and opportunities in the evolving landscape.

The panel comprised Shell Fleet Solutions Asia General Manager, Veethara Trakulboon and fellow industry leaders who shared the same vision to collectively navigate the future of fleet in Malaysia — Julian Neo, Managing Director of DHL Express Malaysia and Brunei, Wan Ahmad Zam Zam Abd Wahab, Programme Director (PMO Electric Vehicle) at Tenaga Nasional Berhad and President of ZEVA (Zero Emission Vehicle Association) and Datin Zameema Arif, Senior Vice-President, Group Sustainability at AmBank.