Bulldog Racing Unveils New John Cooper Works Logo

The highly anticipated season finale of the Rundstrecken-Challenge Nürburgring 2023, one of Germany’s most electrifying motorsport spectacles, served as the ideal stage for Bulldog Racing to introduce the new John Cooper Works logo in action. Against the backdrop of thrilling, rain-soaked racing action, the dynamic design of the logo brilliantly encapsulated the performance of John Cooper Works.

The fresh John Cooper Works logo epitomises the passion and the sporty essence of the brand. It is set to replace the former JCW logo on all models within the new Mini family, unveiled in September.

In the heart of the action, the Mini John Cooper Works Edition, featuring a 6-speed manual transmission and proudly displaying the starting number #616, delivered a commendable performance throughout the rain-soaked race. It secured a respectable 53rd place out of the 158 cars that initiated the race, completing 13 laps. In the category of production-based cars with a displacement of 1,600 to 2,000 cc and turbochargers, the black Mini John Cooper Works Edition soared to 13th place among the 23 cars that commenced the race.

Behind the wheels were Sebastian Sauerbrei (GER) and Friedhelm Thelen (GER). Sebastian Sauerbrei achieved his personal best placement in a 24-hour race this year, steering this exact car. Friedhelm Thelen, a Nürburgring expert and the team leader of Bulldog Racing, added his expertise to the thrilling event. The Rundstrecken-Challenge Nürburgring 2023 showcased the seamless blend of motorsport and the captivating unveiling of the new John Cooper Works logo, celebrating the enduring legacy of John Cooper Works and Mini’s racing DNA.

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