In a strategic move aimed at expanding its global presence, Malaysia Airlines (MAS) has entered into a multi-year partnership with Manchester United Football Club (MUFC), solidifying its position as the official commercial airline of the renowned football club. The partnership seeks to capitalise on MUFC’s extensive global fanbase of over 1.1 billion followers to enhance MAS’s brand visibility on a global scale.
During the announcement of the partnership, Izham Ismail, managing director of Malaysia Aviation Group (MAG), underscored the significance of the collaboration between two esteemed global entities – Malaysia Airlines and MUFC. Ismail emphasised the joint mission of creating memorable experiences for fans and customers alike through this partnership.
Aligning with a powerhouse like Manchester United strategically positions Malaysia Airlines to engage with a vast international audience, particularly in Europe and Southeast Asia where MUFC enjoys a substantial fan following. Ismail expressed MAS’s enthusiasm for the myriad opportunities this collaboration presents and the excitement it brings to football enthusiasts worldwide.
Victoria Timpson, MUFC’s chief executive officer of alliances and partnerships, also attended the event, highlighting the club’s deep-rooted connection with Malaysia and the fervent support it receives across the nation. With three official supporter’s clubs in Malaysia, including one of the largest in Kuala Lumpur, Timpson acknowledged the country’s affinity for Manchester United.
MUFC eagerly welcomed Malaysia Airlines into its family of partners, expressing anticipation in sharing the airline’s renowned hospitality and service with fans worldwide. The partnership between Malaysia Airlines and Manchester United marks a significant milestone in both entities’ endeavours to connect with diverse audiences and foster a sense of community and excitement around the globe.
