Genesis GV60 Magma Concept: Performance Subbrand in the Works

Genesis, the Korean luxury brand, has announced its foray into the performance segment with the introduction of the GV60 Magma concept, unveiled ahead of the New York auto show. This marks the debut of Genesis’ performance-focused subbrand, with the GV60 Magma set to potentially become the first production vehicle under this banner.

Derived from Genesis’ first EV, which shares its platform with the Hyundai Ioniq 5 and Kia EV6, the GV60 Magma concept showcases a striking design that emphasises its performance-oriented nature. While technical details were not provided, it’s speculated that the GV60 Magma could share components with the high-powered EV6 GT and Ioniq 5 N models, boasting impressive power outputs of 576hp and 641hp, respectively.

The GV60 Magma concept features aggressive styling enhancements, including beefy wheel arches with vents, a spiky rear wing, and a revised front bumper with enlarged intakes for enhanced cooling. The cabin is expected to offer premium amenities such as bucket seats and nappa and suede leather upholstery with orange stitching.

Genesis also revealed other models under the Magma program, including the GV80 Coupe concept, G80 Magma Special, and X Gran Berlinetta concept. The brand aims to introduce a “high-performance” Magma model for every model in its current lineup, signalling its commitment to catering to enthusiasts with a penchant for performance and luxury.

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