Michelin Malaysia – “All Our Tyres Are EV Ready”

Michelin Malaysia has reassured the market that all of the tyres in its product portfolio are EV ready. What that means is that you can quite literally use any of their tyres on an electric vehicle without any issue.

Why is that an issue? Well, electric vehicles are generally heavier than their internal combustion counterparts and as such the tyres face different forms of abuse. The heavier load means the tyres need to be stronger to resist all of the forces a car puts on it, even when stationary.

The other thing is that EV’s have stronger acceleration, and that too subjects a tyre to a higher degree of wear and tear.

With demand for EV’s on the rise, Michelin though it best to affirm the market that their tyres have always been EV-ready and are equipped with their inherent tyre technology to provide the best value for money proposition.

This is not something new for Michelin, in fact, the tyre manufacturer has a proven track record of excellence in meeting the performance requirements of EV’s, including factors like rolling resistance, long-term performance, load capacity, and quite operation as well. As such, Michelin’s tyres provide EV owners the optimal balance of performance, durability and value for money.

Michelin has also enjoyed remarkable performance in the year 2023, with operating income reaching an all-time high of US$3.85 billion. Interestingly, a third of that was reinvested into research and development of its tyres.

In Malaysia, the most popular choice of Michelin tyres are those measuring in at 18-inches and above in the Passenger Cars segment, which has doubled in size over the past five years. This is down to the increasing popularity of SUVs in the Malaysian market.

To support its increasing popularity in the Malaysian market, Michelin expanded its Expert Centre and distribution channels and now boasts 211 locations around Malaysia. It has also reaffirmed its commitment to the Malaysian motorcycling community with the introduction of three new models, which you can read about here. Besides that, Michelin has also introduced its Velo range of bicycle tyres.

At the core of Michelin’s global all-sustainable approach, with People, Profit and Planet, as its guiding principle to be achieved by 2030. Michelin continues to ensure that each innovated product is people-centric, value-creating, and sustainable in 2024.

A car stirs the soul, a motorbike is the soul. Keshy has been a motoring journalist for over a decade and has written for and founded a number of Malaysian motoring titles including Piston.my, Bikesrepulic.com, Motomalaya.net and other mass media titles.

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