Just five months after beginning deliveries in January, the Proton e.MAS 7 has become Malaysia’s fastest-selling electric vehicle, registering 3,632 units sold as of 31 May 2025. Of this figure, 3,399 units were delivered locally, while 233 units were exported, cementing the e.MAS 7’s position as the country’s top-selling EV model this year.
This milestone arrives as Proton’s EV division, PRO-NET, marks the first anniversary of the e.MAS brand. Officially unveiled on 12 June 2024, Proton e.MAS made its market debut with the e.MAS 7 on 16 December of the same year. Since then, the model has rapidly risen to prominence, outpacing competitors and redefining consumer expectations in Malaysia’s burgeoning electric vehicle sector.
Despite the wider market grappling with pricing volatility and cost pressures, the e.MAS 7’s consistent sales performance stands as a testament to Proton’s trusted brand legacy and commitment to quality.
The journey to this point began even before the vehicle’s launch, with a nationwide naming contest attracting over 25,000 entries. The overwhelming participation revealed a groundswell of public enthusiasm for a home-developed EV solution—one that symbolises national pride and future-focused mobility.
The development of the e.MAS brand was born out of PRO-NET’s previous efforts with the smart #1. Building on that foundation, PRO-NET was entrusted with developing a Malaysian-centric EV brand from the ground up, aimed at delivering technologically advanced, environmentally sustainable vehicles that are also accessible to the everyday Malaysian.
Beyond the vehicle itself, PRO-NET has worked systematically to establish a robust EV ownership ecosystem across the country. Central to this has been the integration of over 2,500 public charging points into the e.MAS 7’s onboard Live Charging Map and the official e.MAS app—covering more than 90 per cent of the nation’s road network. Simultaneously, the company has expanded its physical presence, with 44 authorised e.MAS dealerships announced to date, 32 of which are already operational. An additional six 3S (sales, service, and spare parts) centres are set to launch soon, supplementing the 24 currently serving customers nationwide.
The rapid expansion has been matched by progress on the infrastructure front. Construction is well underway on Proton’s dedicated e.MAS production plant in Tanjung Malim, which will become the hub of localised EV manufacturing. PRO-NET is in the process of appointing Malaysian vendors to support component production, in line with Proton’s longstanding commitment to industrial development and local supply chain integration.
As Malaysia presses forward on its National Energy Transition Roadmap, aiming to achieve net-zero emissions by 2050, PRO-NET has declared its full alignment with national sustainability goals. The brand enters its second year with an intensified focus on innovation, charging accessibility, and customer support. The upcoming introduction of the Proton e.MAS 5 will build upon the lessons learned from the e.MAS 7 and aims to make EV ownership even more affordable and appealing to a broader base of Malaysian drivers.
In conjunction with the brand’s first anniversary, PRO-NET has also launched the Peace of Mind campaign, offering existing e.MAS owners a complimentary 32-point inspection covering critical systems such as brakes, batteries, lighting, electronics, tyres, wipers, and air conditioning. A free software diagnostic is also included. The initiative runs from 1 June to 1 July 2025, with customers encouraged to contact their nearest Proton e.MAS service centre to arrange an appointment.
As the company looks ahead, the continued growth of Proton e.MAS signals not only the rising demand for EVs in Malaysia but also a shift in national automotive identity—towards a future that is electric, intelligent, and unmistakably Malaysian.
