Proton has officially launched its first electric vehicle, the e.MAS 7, in Trinidad and Tobago, marking the model’s second international entry following its debut in Nepal three months ago. This move further strengthens the company’s push into the global EV market and highlights its growing presence in the Caribbean region.
Introduced in Malaysia in December 2023, the e.MAS 7 has quickly become Proton’s third most exported model, following the popular Proton Saga and Proton X50. The launch ceremony, held in the capital city of Port of Spain, was presided over by Jean-Marc Mouttet, Sector Head of ANSA Motors Limited, and Alexander Sabga, General Manager of New Business Development at ANSA MCAL Ltd. ANSA Motors has been Proton’s official distributor in Trinidad and Tobago since 2013.
To complement the launch, ANSA Motors unveiled a newly constructed electric vehicle showroom at The City of Grand Bazaar. The facility has been designed to offer an immersive and educational experience, allowing customers to familiarise themselves with EV technology and receive tailored after-sales support. This investment underscores ANSA’s commitment to supporting EV ownership and promoting sustainable mobility across the country.
The arrival of the e.MAS 7 follows the successful introduction of the Proton X50 and X90 in Trinidad and Tobago in 2023. With a total of 481 Proton vehicles now exported to the nation, comprising 271 units of the X50, 141 units of the X90, and 44 units of the Saga, the Malaysian automaker continues to solidify its presence in this Caribbean market of approximately 1.4 million people.
Local consumers have responded positively to Proton’s offerings, with the e.MAS 7 expected to further elevate the brand’s appeal. ANSA Motors has taken significant steps to ensure a seamless ownership experience for EV customers, including investment in charging infrastructure and technical support services tailored for electric vehicles.
In Trinidad and Tobago, the e.MAS 7 is offered in its Premium variant, delivering impressive performance and safety credentials. With a 5-star ASEAN NCAP safety rating, the electric SUV accelerates from 0 to 100 km/h in just 7.1 seconds, powered by a 160kW motor that delivers 320 Nm of torque. Its 60.22 kWh Aegis Short Blade battery provides a WLTP-rated range of 410 km, aligning well with the driving demands of local customers.
According to Edmund Lim Meng Thong, Director of Proton’s International Sales Division, the launch of the e.MAS 7 in Trinidad and Tobago is a major milestone in the company’s global strategy. He stated that the move underscores Proton’s ambition to lead EV adoption in its export markets and confirmed that additional international launches, including in Mauritius and Singapore, are planned later this year.
The introduction of the e.MAS 7 marks a new chapter in Proton’s international growth and reflects its long-term commitment to delivering advanced mobility solutions to markets beyond Southeast Asia.
