Proton’s electric ambitions continue to pay off, with the Proton e.MAS 7 is extending its reign as Malaysia’s best-selling EV for a seventh consecutive month. The milestone comes as the model records strong sales both at home and abroad, reinforcing its position as a key player in the nation’s transition to electric mobility.
As of 31 July 2025, PRO-NET — Proton’s New Energy Technology division — confirmed that 4,959 units have been delivered since launch. Of these, 4,689 were registered in Malaysia, while 270 found homes in international markets. July also proved to be a record-setting month, with 1,365 bookings logged — the highest monthly total since the e.MAS 7 made its debut.
PRO-NET Chief Executive Officer Zhang Qiang said the continued success reflects the brand’s original goal of offering a well-balanced EV that combines comfort, performance, and advanced features at a competitive price. He credited the strong demand to customer trust in Proton and the e.MAS brand, noting that the model has become the first choice for many EV buyers in the country.
The e.MAS 7’s appeal spans a wide range of customers, with the Premium variant dominating at 86% of total deliveries, while the Prime variant — making up 14% — remains a popular choice among urban drivers for its ease of use and comfort. Buyers frequently cite the EV’s value for money, spacious interior, safety equipment, ride comfort, handling, and innovative technology as decisive factors.
In terms of personalisation, Platinum Silver remains the most popular exterior finish, accounting for a quarter of all orders. Responding to customer demand, Proton has expanded the palette to include Obsidian Black, as well as limited-run Turquoise Green and Quartz Rose, both matched with a premium Alabaster White interior.
Market research conducted by PRO-NET shows that most Malaysian e.MAS 7 owners travel between 21 km and 40 km per day, meaning a weekly recharge is sufficient for typical usage. Charging convenience is bolstered by the Live Integrated Charging Network, which offers more than 3,400 charging points nationwide and covers over 90% of the country. This includes over 1,100 charging points across 930 high-rise residential buildings.
Ownership is further supported by Proton’s growing EV service infrastructure, comprising 29 service centres, 10 body and paint facilities, and 35 dealerships across Malaysia.
To encourage even more drivers to make the switch, PRO-NET continues to run its Power Exchange programme. Customers trading in their current vehicle — regardless of make or age — can receive a RM5,000 trade-in bonus on top of the assessed value, subject to inspection and regulatory approval. The initiative is aimed at making EV ownership more attainable while accelerating the move towards zero-emission mobility.
